The Yuan universe will create millions of employment opportunities

The wave of the universe is coming.

From the overseas META to the Chinese bytes, Tencent, and Baidu, etc., they all participated in it, looking forward to getting tickets to the future world. But questioning is everywhere. Is the Yuan universe a virtual fire, concept and pseudo -air outlet, or does it represent the real future? What scenarios are it now?

Established in 2004, the interactive real -time 3D content creation and operation platform Unity may give the answer. As of now, Unity has been widely used in the Yuan universe, digital twin, industrial manufacturing, automotive industry, smart city, video art creation, etc. In the field of intelligent manufacturing, Unity not only participates in the automotive production line, but also uses real -time 3D technology to empower digital twins in flexible production lines, and is committed to reducing the threshold for software use and allowing more industries to benefit in digital transformation.

It is reported that the digital twin tool package launched by Unity last month can help users quickly build a digital twin of the production line. The deployment can be completed in the fastest ten minutes. Essence

In June of this year, Unity and Microsoft, Meta, EPIC Games, and 33 companies and organizations and organizations set up a Metaverse Standards forum. Of course, exploration is still continuing.

Recently, zero -state LT (ID: Lingtai_lt) talks with Zhang Junbo, president of Unity Greater China. He has more than 20 years of experience. In the 13 years of Microsoft, he not only served as the research and development supervisor, but also led the Microsoft China R & D team to prepare for the development of all Microsoft online online After joining EA in 2012 as Vice President in 2012, he was responsible for the construction of the game cloud background. In 2014, the Silk Cloud Software was established to provide software platform development services for well -known manufacturers such as Oculus. In the future, Zhang Junbo was the president of Unity Greater China and was responsible for the development and management of the global online platform.

Needless to say, the 3D engine is the core bottom technology of the Yuan universe, so in addition to the strategies and layouts involved in Unity, this talk also talked about what structural opportunities and new jobs will bring in the Yuan universe, and Unity will give it to the Unity to give it. The innovation brought by this world.

The following is the actual record (there is deletion)

Zero -state LT: You have served as Microsoft, served as the research and development supervisor, and also joined EA as vice president. In 2014, he founded the Silk Cloud Software. After being acquired by Unity in 2015, he joined Unity and served as the global vice president. So far, with more than 20 years of experience, today I actually want to learn about the current layout and play of Unity from Zhang's system?

Zhang Junbo: UNITY, as a real -time 3D rendering engine, is an indispensable existence in the fields such as the Yuan universe, digital twins, games and industrial industries. It is currently a relatively leading product in the market (domestic and foreign). In the collection, nearly 50%of the proportion is invested in research and development, and it has been continuously explored and innovated in this field.

In China, adhering to the global strategy and providing good services for technical partners and partners, we will also increase technical investment and carry out localized operations. In the future, the game will be our income growth engine for a long time. On the other hand, we also see a broader market in the Yuan universe, from non -game fields. We will explore the future with industry partners.

▲ Figure: Zhang Junbo, president of Unity Greater China

Zero -state LT: We all know that the most topics that everyone talked about at the moment is the Yuan universe, web3.0, and digital twins. What is the difference between them? What do you think of the current boom? Is it true? Or is it just a pseudo -concept?

Zhang Junbo: This is the future. The future will be a real -time, interactive, and 3D world. With the improvement of computer performance, the linear information expression of the previous 2D, text, and video will be interactable, real -time in real time The richer information expression of 3D, the specific form will be interpreted in different industries.

UNITY, as an engine tool, provides technical support and explores this future with everyone. Just like when the Internet was born in the 1990s, no one knew that a few years later, a mobile phone could solve everything. The market of Yuan universe is very vast, and the future is even more expected.

Zero -state LT: In fact, we know that Unity has participated in most scenarios, such as the Yuan universe, digital twin, industrial manufacturing, etc., can explain to us in one scene, how to participate in it, and how to do these for these Is the scene empower?

Zhang Junbo: A natural entrance of the Yuan universe, or participants, is game developers. UNITY, as a widely used game engine, also supports many developers' exploration at this level in the process.

On the other hand, the future of AR, VR, XR, etc. may also become the form of the Yuan universe entrance in the future. We will also help content creators bring their ideas to advertisers.

▲ Figure: Unity application to the Yuan universe scene

In the future, there will be a large number of content creators in the field of the universe. Whether it is actual or virtual, their contributions and works will be widely used in various scenarios. NFT is just one of them. In addition, we also bring non -game fields, such as products and services in different fields such as architecture, manufacturing, and automobiles to bring to the virtual world. With the most realistic real -time 3D experience, they bring their products to consumers. This It is also why we have in -depth cooperation with the world's more forward -looking companies. Everyone is talking about entering the Yuan universe, but now everyone is still in the exploration stage, including Unity, also exploring.

Zero -state LT: UNITY 3D, as a real -time 3D underlying tool, provides developers with development platform support. It is applied to the industrial world in large quantities. Where are the new opportunities you see in the process? What industries will even create new job opportunities for people?

Zhang Junbo: For example, for example, making a game, from planning to producer to later landing platforms, it can be controlled, but to digital twins in the industrial industry, it needs to truly and accurately reflect the actual situation. Ability is no longer the level designer can be optimized, because the entire process is unpredictable. This exists for us, challenges in engines and challenges in digital assets.

In the field of game, vision and experience are important. In the field of industrial digital twins, accuracy is very important, which means that we need to support a more complex computing environment and bring us business model innovation.

On the other hand, in the field of employment, in the broad manufacturing and infrastructure industries, the employment scale of the market is 10 times and 100 times that of the game industry. In the future, people from all walks of life will not have to abandon the original skills, but instead, but instead Hugging new technologies and making solutions for specific industries. This is also the opportunity we see in the Yuan universe industry. In the future, the construction site industry may be robots, but the progress of these projects can be simulated and simulated in Unity.

▲ Figure: Use Unity to integrate the data of the comprehensive monitoring system with the BIM model information to form an online lightweight model

Zero -state LT: The picture of the just mentioned is indeed very much looking forward to. As the technology is getting more and more developed, how to look at the boundary between reality and virtual?

Zhang Junbo: During the industrial revolution, machine tools replaced workers, bringing improvement of production efficiency, which means that more people are liberated. With the development of digital technology and the popularization of robots, this means that more people can take energy to energy energy. Put it elsewhere.

If the machine can customize the service, the added value of a person can be expressed in other ways. For example, people have more time, work only for three hours a day, and then experience life better. In the end, it depends on how to balance it. After all, technology is still controlled by people, and technology has always served humans to develop forward.

Zero -state LT: In the face of this continuous innovation technology and changing trend, how can Unity cope and adapt to the current development and changes in the overall strategic thinking? In the next three to five years, what is your layout?

Zhang Junbo: At present, the real -time 3D technology is still in the early stage of development, and our application scenarios are still very limited. In the future, we hope to reduce the threshold for real -time 3D creation, realize "popularization", and allow users in second- and third -tier cities, seven and eight -tier cities, and even users in rural areas. , Can use Unity to create the content they need, use tools to reduce the threshold to allow more developers to come in and enrich our ecology. This is our long -term strategy. It also determines that we will continue to invest in tools and improve calculation efficiency. This also needs to go step by step.

Author ｜ Hu Zhanjia

Operation ｜ Chen Jiahui

Title ｜ Unity provided

Produced ｜ Zero -state LT (ID: lingtai_lt)

- END -