Easy to go to the home fund chain breaks, Wuhan has a wireless store in Wuhan

Jimu Journalist Zhou Dan

On the evening of July 17, Shenzhen Easy to Home Technology Co., Ltd. (hereinafter referred to as easy to home) released a statement of suspension of delivery: Due to the break of the capital chain, the overall negative information fermentation brought a heavy blow to the sales and delivery of the enterprise. After the company's research decision, all business sales and delivery will be suspended from July 18th, and the restoration time will be determined.

On July 19, Jimu Journalist search easily went to the WeChat Mini Program at home and found that it was impossible to make an appointment service. In addition to external factors, the industry insiders speculate about the breakdown of the fund chain, which may also be related to the strategy of its low -cost competition.

The platform can no longer open it normally

The latest instructions for suspension of official mini -programs

Jimu Journalists saw that the suspension of delivery showed that due to the broken capital chain, the overall negative information fermentation brought a heavy blow to the sales and delivery of the enterprise. Based on the responsibility of the majority of users, after the company's research decision, all business sales and delivery will be suspended from July 18, 2022, and the restoration time is yet to be determined. The debt of users, technicians, allies, suppliers, and employees is also organizing and clearing. According to the company's capital operation, it can be repaid gradually, and the company's micro -two -dimensional code can be added to confirm and follow -up. Also understand.

However, the reporter's experience found that the company could not be added, and the platform could not open normally.

The reporter sorted out and saw that since May of this year, he has been easily trapped at the rumors of "running" and "fund -raising fraud". The company has also made written rumors many times, denied the relevant rumors.

On July 8th, he easily went home to the Weibo platform that the concentrated resignation of some technicians at the end of June and early July made the company's recent delivery of batch "cooling" and "replacement technicians". The company reiterated that they would not run. He also said that he is actively seeking sorrows from the Shenzhen Municipal Government, Industry Association and its state -owned shareholders.

On July 13th, he easily released a statement on the recent no service and delayed refund. According to the announcement of the customer refund plan, the refund will be paid in batches in batches according to the amount, of which the refund amount will be paid in a batch of more than 2,000 yuan, and the refund amount will be more than 10,000 yuan. Payment. Based on the current tight cash flow, all customers will refund them within 14 months.

This time, the news came out, causing many netizens to talk. Some netizens said that there are still hundreds of to thousands of yuan of recharge funds, hoping to refund it as soon as possible.

Franchisee titles are very poor

How is it easy to develop home?

Data show that at the beginning of 2014, it was just a market service provider after home appliances, and launched the "Easy Home Appliances" brand in Shenzhen. After several rounds of financing companies' business scope, the market service has extended from home appliances to the field of housekeeping services. In September 2017, the new three boards were listed easily at home, but in less than 2 years, in April 2019, the company's stock was terminated.

According to the introduction of the official website of the home, the company has provided family services for more than 2 million household users based on the research and development system of living service products and efficient Internet operations and promotion models. The service covers Beijing, Shanghai, Shenzhen, and Guangzhou, with a total of more than 3,000 service personnel and an annual turnover of more than 50 million. In September 2017, it was easily identified as high -tech enterprises at home.

The reporter searched in Tianyan Search that from 2014 to 2018, he easily received 6 rounds of financing at home. In addition to the above official website mentioned investors, micro -light venture capital, Hengtai Capital, and Tianjin Yuanzhi Investment also participated in investment.

When checking the official WeChat public account of the easy home, the reporter saw that the price of easy cleaning services at home was a lot lower than other housekeeping companies in Wuhan market. For example, the price of the related cleaning product released by the company on July 1 is that the 3 -person group of 3 people will be cleaned up in a single 4 -hour cleaning, which only needs 89 yuan; Yuan/hour.

In addition to external factors, industry insiders speculate that the breakdown of the funding chain may be related to low -cost competition.

Wuhan has a wireless next store

In the Wuhan area, the reporter searched for public comments and found that there was an offline store about 9.5 kilometers from Wuchang Donghu Road, but it has been "closed and closed." After clicking, the system reminds: "Merchants have been closed for a long time."

The reporter contacted a franchisee. She said: "Easily go home to settle the salary of the cleaners at 35 yuan per hour, but the customer's money is much lower, usually more than 18-20 yuan per hour, and the price difference is very large."

The "heavy" model requires strong capital support

On July 19, Jimu Journalists have repeatedly dialed their official customer service hotlines, all on the busy line.

System automatic pop -up risk reminder screenshot

When the reporter logged in to the "Easily Selected Mall" applet, he received a prompt from the platform: "Easy to go to home XXXX applets have been recently complained by a large number of users, and may be suspected of trading disputes ..." The reporter clicked after continuing to see that its service of its services, its services Including two categories: cleaning and cooking. The price of "August 2022, 4 hours of cleaning the fresh card 6 times" is 998 yuan. However, when you click on the purchase, the product is off the shelves.

According to industry insiders, there are two modes of housekeeping "O2O service platform": one is to create a "light" model for building a full category housekeeping information platform; the other is the "heavy" model of the workers from the source of interviews and training.It is easy to take the self -employed technician model.For a long time, the heavier business model of "self -employed technicians" can be said to be a differentiated "ace" that has always been at home."The self -built team can accurately control the quality of service, but the disadvantage is that the cost structure is heavier, and there are high requirements for funds." Professor Wu Xianming, School of Economics and Management of Wuhan University, said that whether it is a self -built team or a platform model, it needs to be powerful.As a support, once the capital support is insufficient, it may face the risk of compression scale or shutdown.

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