Star card picking stars, cross -provincial search quantity increased sharply

"China Economic Weekly" reporter Jia Xuan | Beijing report

Tourism finally waited for this day.

On June 29, the Ministry of Industry and Information Technology announced that the "Star" mark "Star" tag will be canceled from now on, which is convenient for users to travel. At present, the itinerary cards including Beijing, Shanghai, Nanjing and other cities have all been picked.

Since the implementation of the communication itinerary card on March 13, 2020, its health code has become an indispensable "pass" for residents to travel, purchase tickets and air tickets. When there is an epidemic situation in the city where the holder of the communication itinerary is located and there is a medium -risk or high -risk area, the corresponding area of ​​the communication stroke card will have a star number.

Today, after two years of efforts to prevent epidemic prevention, the star number on the communication stroke has become history.

Summer and Eleven Golden Week are important market golden periods of tourism. With the full picking of the stars, the long -accumulated travel demand has been released instantly, and the number of tickets and hotels on the major online tourism platforms has soared several times. Coupled with the gradual recovery of the ninth edition of the prevention and control scheme and the inter -provincial tourism, a combination of fists has been combined to inject strong heart agents into the downturn for a long time.

The industry analysis believes that the current willingness to consume in Volkswagen is relatively strong. If practitioners can seize this rare recovery window period, hurry up, re -production and re -production, and maintain a growth trend. It plays a key role in performance improvement and industrial boost this year.

The stars of the stars before the summer vacation, the homestay owner: "Tears are coming down"

"I can finally go back to my hometown." The "post -90s" North Drifting girl Lin Yadong said excitedly to reporters. This news quickly occupied her circle of friends at the 10 minutes after the communication card announced the stars. Many friends are still forwarding after seeing seeing it, and commented that "this is the most happy news in the first half of the year."

Lin Yadong said that due to the prevention and control of the epidemic and work, he has not returned to his hometown for 3 years, and some important changes in the family have not caught up. "My parents moved their new homes at the beginning of this year, and they joked with me on the phone that I couldn't find my home this time."

Similarly, Baba was looking forward to Wen Lei, who recovered across provinces, and was more urgent. Two years ago, he loved Chengdu cuisine. He simply bought a future room under the recommendation of his friends and planned to be as a leisure point.

"Since the day I finished paying the money in the sales office, I have been planning the decoration of the new house. Who can think that the epidemic has completely disrupted the rhythm of my homeland dream." Wen Lei said that the new house was rushing when the completion of the new house was delivered to the delivery of the delivery. He couldn't get out of Beijing. With the repeated urging of the developer, he could only entrust local friends to help collect the house. After learning about the stars, he bought a ticket to Chengdu as soon as possible, and prepared a rough room for many days to "show a thousand miles".

Different from the travel needs of the two people, Gong Qian, a "post -95" girl in Shanghai, did not have a clear destination. She thought she was destined to take soup after graduating, and saw the stars and re -ignited her hope. After nearly a hundred days of home life, she was extremely eager for the "outside world". In her words, "As long as you can say, go and go everywhere."

Strong travel needs are also intuitively reflected on real -time data. Many online travel platforms told the reporter of China Economic Weekly that after the news of the stars was announced, the search popularity of hotels, train tickets and air tickets on the platform rose significantly in a short time.

The search volume of multiple popular tourist destinations on the Ctrip platform increased by more than 300%; where the platform went, the number of air ticket search increased by 60%within half an hour, and the search volume of international air tickets reached the highest search volume in the past two years; Ticket search volume rose 180%compared with the same period the day before, and the hotel search volume increased by 220%compared with the same period the day before.

Many social platforms have also emerged on popular topics such as "where to go in Beijing" and "policies from Shanghai departure from Shanghai". Many tourist bloggers have re -activated to give specific epidemic prevention requirements for cities.

Knowing the news card picking the stars, Shi Rulei, the owner of the ancient city of Lijiang, Yunnan, admitted to reporters that "the tears are about to come down." According to his memories, due to the control of the epidemic, the period in the first half of this year has experienced the most depressed period in the first half of this year.

His inn reaches the ancient city, his location is superior, and he has a high reputation in carefully. When you encounter the tourist season, you often need to one month in advance to be able to book success. However, during the Qingming Festival this year, the number of inn reservations were not yet 1/4 of the past. Seeing that Shi Rulei, who lost money, closed the store, and had a wedding that had been put on hold with his fiancee because of his busy business. "On the second day of the news of the stars, I received the information from the old customers and asked Lijiang's specific epidemic prevention policy to come and live for a while."

Cheng Chaolong, chief researcher at the Tongcheng Research Institute, believes that if Beijing, Shanghai and other high -risk areas can achieve clear zero around mid -July, it is expected that a strong recovery will be ushered in in the second half of the summer.

In addition, due to the significant affected by the recovery of the tourism market, tourism stocks ushered in a sharp rise. On the morning of June 30, the tourist hotel sector suddenly emerged, an increase of 5.54%. Among them, Tongcheng Holdings, Yuancheng, Huatian Hotel, Jinling Hotel, Xinhua Lian, Zhangjiajie, Lijiang and other 8 tourism stocks have a collective daily limit.

Ming Qingzhong, Dean of the Tourism Culture Industry Research Institute of Yunnan University of Finance and Economics, said that summer tourism will become an important "window period" and usher in a new space for the growth of the tourism market.

Time to entry isolation isolated control, is it far away from outbound travel?

While policies are favorable, consumers are looking forward to restoring outbound tourism. With the increasingly scientific and accurate prevention and control measures in China, how far is it to restore outbound tourism? On the day before the stars picking stars, the State Council ’s“ New Coronary Virus Pneumonia Prevention Plan (Ninth Edition) ”formed by the comprehensive group of the State Council’ s comprehensive control mechanism for the new type of coronary virus pneumonia was officially released.

It is clearly mentioned that the time of isolation and control of close contact and immigration personnel is adjusted from "14 days of centralized isolation medical observation+7 Heavenly Home Health Monitoring" to "7 -day centralized isolation medical observation+3 Heavenly Home Health Monitoring"; dense pipe control measures measure From the "7 -day centralized isolation medicine observation" to "7 Heavenly Home Observation Medicine Observation".

According to the data of where to go, one hour after the above documents were released, the instantaneous search volume of international air tickets doubled, reaching the highest peak of international air tickets for the platform in the past two years.

Zhang Zhining, deputy director of the Strategic Research Center of the Ctrip Research Institute, believes that the release of this plan, especially the significant shortening time of entrepreneurial and control time, is indeed very good for the tourism industry. More foreign students who benefit overseas Chinese and return home to visit relatives will be more. Entry overseas tourists.

Looking at overseas, many countries and regions have relaxed entry conditions. Since April 1, the Philippines has officially opened to Chinese tourists who have vaccinated the new crown vaccine. The vaccine vaccination was completed at least 14 days before departure, and tourists who provided 48 hours before departure were provided for tourists with kernel test reports or antigen test reports within 24 hours.

Thailand has also recently announced that starting from May 1, no nucleic acid testing is required for international tourists who have completely vaccinated vaccines.

According to foreign media reports, Japanese Prime Minister Kishida Yoshio said recently that from June 10, foreign tourists have entered the country. The country that restores foreign tourists, including China, including China, that is, Chinese passengers enter Japan without nucleic acid testing and home isolation.

However, many travel practitioners have said that although they are looking forward to outbound travel can recover as soon as possible, epidemic prevention should still be ranked first. Even if some countries are gradually opening up related tourism conditions, they must consider the capacity of airlines. At present, the total number of international flights has decreased, and the price of air tickets has also risen to varying degrees. In the short term, it is difficult for Chinese tourists to go out of the country.

(The requirements of the interview object, the text is a pseudonym)

(This article published in "China Economic Weekly", No. 13, 2022)

---

- END -