Data School | Policy Interpretation: Macro and Guiding Policy Documents in the country's first rural homestay field

Since the 18th National Congress of the Communist Party of China, the Party Central Committee with Comrade Xi Jinping as the core has attached great importance to rural revitalization and rural tourism development. General Secretary Xi Jinping made important speeches on rural tourism on different occasions and made important instructions on different occasions. Rural homestays can effectively use rural nature and humanistic resources, opposite the demand of modern tourism, and promote the innovation and development of rural economy and the increase in farmers' income to become rich. It is an important format for rural tourism. In order to regulate the development of rural homestays, the Ministry of Culture and Tourism, together with the Ministry of Public Security, the Ministry of Natural Resources, the Ministry of Ecology and Environment, the National Health and Health Commission, the Department of Emergency Management, the General Administration of Market Supervision, the China CBRC, the State Cultural Relics Bureau, the State and Rural Revitalization Bureau, 9 departments , Jointly drafted the "Guiding Opinions on Promoting the High -quality Development of Rural B & B" (hereinafter referred to as "Opinions"). Recently, the "Opinions" was officially issued.

Background

In recent years, rural homestays have gradually become entrepreneurial hotspots, the number has continued to increase, the scale has continued to grow, and the quality has continuously improved. It has played an important role in promoting rural revitalization and meeting the consumer needs of tourists. However, at the same time, the development of rural homestays in some areas is still in the initial stage. It is generally insufficient supply of high -quality products, insufficient cultural connotation mining, inadequate development positioning, and poor characteristics. The original intention of development. In particular, problems such as poor approval process of rural homestay certificates and incomplete department management coordination mechanisms have restricted the healthy and sustainable development of rural homestays, and also affected the further play of the rural homestay driving effect. On April 7, 2021, the General Office of the State Council issued the "Six Stability" and "Six Insurance" for further "decentralization of management service" reform related work ", which clearly put forward the" encourage the proper relaxation of the tourism homestay market access in various regions "".

In this context, 10 departments such as the Ministry of Culture and Tourism formulated and introduced the "Opinions" to summarize the beneficial experience and practices accumulated in the development of rural homestays in recent years, further strengthen guidance, relax access, improve policies, optimize the environment, promote the environment, promote the environment, promote the environment, promote the environment, promote the environment, promote the environment, promote the environment, promote the environment, promote the environment, promote the environment The high -quality development of rural homestays will help deepen the supply -side structural reform of the tourism industry, help expand domestic demand to promote consumption, and help consolidate the results of poverty alleviation and promote rural revitalization strategies. Upgrade to meet the people's growing needs for a better life.

main content

The "Opinions" focus on the long -term, based on the new stage of development, implement new development concepts, serve the establishment of a new development pattern, and promote the effective development of rural culture and tourism resources, attract various high -quality resources elements In terms of industrial chain and dynamic balance of high -level supply and demand, it proposes the overall requirements, key tasks and guarantee measures to support the development of rural homestays.

The first is to clarify the development orientation and highlight high -quality development. "Opinions" Based on the positive role of rural homestays to promote rural tourism development, drive rural economic growth, and help rural revitalization, it clearly put forward "ecological priority", "culture -based", "people -oriented", "integration development", "standardized order" and so on. Development principles. It also clarifies the main goals. By 2025, the development pattern of rural homestays with reasonable layout, moderate scale, rich connotation, distinctive characteristics, and high -quality service.

The second is to upgrade the quality and guide the development and construction. The "Opinions" proposes key tasks for the development and product construction of rural homestay resources from five aspects. Improve the planning layout, optimize the development of resource; enrich cultural connotation, strengthen product construction; guide standardized development, strengthen brand leadership; innovate business models, drive income increase and get rich; strengthen publicity and promotion, guide reasonable consumption.

The third is to guide standardized management and strengthen policy support. The "Opinions" adheres to the combination of standardized management and promotion of development, encourages local governments at or above the county level to combine the management measures of rural homestays in accordance with local actual situations, optimize the processing process, and incorporate rural homestays into the management scope. The "Opinions" focused on coordinating existing policies and innovative service measures, guiding relevant departments in various places to coordinate and linkage, strengthen policy implementation from the aspects of land use houses, financial support, financial innovation, and talent training, and create a good environment for the high -quality development of rural homestays.

positive effects

"Opinions" is the first macro and guiding policy document in the national level of rural homestays in recent years. It will release positive signals to encourage and support the development of rural homestays to the industry and society. The positive role of stable employment.

Generally speaking, in the context of comprehensively promoting the strategic strategy of rural revitalization, the formulation of policy documents to promote the high -quality development of rural homestays can further play the advantages of the long and wide radiation surface of the rural home and accommodation industry chain, which is conducive to enriching the rural economic format, consolidating and expanding expansion The results of poverty alleviation and the strategy of comprehensively promoting the rural revitalization strategy are conducive to expanding domestic demand to promote consumption and service to build a new development pattern.

Author: Li Li

Editor -in -chief: Li Yang

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