Song Yun Guofeng "Breaking the Circle" followed the anchor to experience the charm of the national tide

Zhejiang News Client Zhang Ye Zhang Mengyue Zhou Yi Nie Li Dai Fang Li Lingjing Han Yanlai

Editor's note: For more than a year, "Golden Boots Started", Hangzhou Shangcheng District painted new ideas for industrial new blueprints and innovative development, and empowering the high -quality development of the city's high -quality development of the city. Enterprises are economically prosperous. The Zhejiang Daily Hangzhou Branch and the Propaganda Department of the Shangcheng District Committee launched the theme planning "Shangcheng · One" Enterprise "to the Future" to decode Shangcheng to boost the industrial energy level and optimize the economy behind the industrial ecology. " The vigorous power of cells.

What kind of sparks will it be wiped out when the Chinese makeup is encountered for thousands of years? Mao Geping Cosmetics Co., Ltd. from Shangcheng District, Hangzhou City handed over a answer sheet entitled "Qi Yun Oriental · Song Feng Ya Yun".

Shangcheng District is the core of the Northern Song Dynasty Royal City site and the birthplace of the culture of the Southern Song Dynasty. Mao Geping has taken root in this and gradually grows, and then becomes a leading enterprise for domestic beauty.

"Mao Geping has always been based on Chinese brands to pass Chinese culture and aesthetics. Cultural inheritance is not only restored or engraved with classic cultural symbols, but also has a strong sense of fashion and international sense. The combination of traditional and pioneers will bring traditional culture to traditional culture Fresh vitality, when looking for this kind of art expression, the aesthetics of the Song Dynasty gave us inspiration. "Song Hongyi, director and executive president of Mao Geping Cosmetics Co., Ltd., said.

In Shangcheng, there are not a few companies such as Mao Geping's "breaking circle". In recent years, Shangcheng has encouraged enterprises to learn nutrition and inspiration from Song Yun culture, and achieve creative transformation and innovative development. On the one hand, the "Song Chao" IP developed by well -known enterprises has gradually grown; on the other hand, the old -fashioned enterprises are also actively exploring breakouts, developing new products, and fully deploying new retail and new consumption.

For example, Wan Chengzhitang opened the "herbal tea shop" in the health milk tea shop; Hu Qingyutang explored the business model of chain marketization restaurant in the field of medicinal restaurants; The booming consumption of Shangcheng integrates the new air outlet, adding tiles to the rising national tide economy.

In the Dragon Boat Festival recently, more than 510,000 people poured into the Lakebin Commercial District and the historical district of Qinghefang. Follow the experience anchor Chen Jiajia in this issue, and understand the charm of the economy of Shangcheng Guocheng together!

- END -