Some people spend tens of thousands of dollars a year. Will you spend money to dry?

Jimu Journalist Zhou Dan

On July 20th, the topic#first -tier cities began to be popular with beauty#on Weibo hot search, which caused many netizens to discuss: Is the era of "one white covering three ugliness" passed?

Jimu Journalists visited and found that since last year, Wuhan has also opened a number of professional black shops, and some people even spend tens of thousands of dollars a year.

According to industry analysts, outdoor leisure sports methods such as camping, hiking, cycling, and flying disks that have recently emerged have played a considerable role in boosting the popularity of beauty. When people yearn for outdoor, some changes have happened for the aesthetics of appearance.

Wuhan post -95 swimming coach fell in love with beauty and black

On the 21st, in Jianghan Road, Wuhan, two young women dressed in a beautiful shop were applying "helping black oil" to prepare before entering the black machine.

Jimu Journalists saw that their skin tone looked close to wheat color and had not reached the level of bronze.

"The two of us are girlfriends, and we just started to be more than a month." One of the post -95 customers Xiao Chen said that she lived in Optics Valley and was a swimming coach who drove tens of kilometers to Hankou to be beautiful. " I will come once a week, my girlfriend lives near this, and the beauty is just eating and shopping together. "

Xiao Chen showed his photos two months ago. The reporter saw that her skin was fair and different from her current skin color.

Why think of beauty?

"I saw a fashion magazine, and there was a bronze -skin color European and American model. It looked like and elegant. At that time, she was moving." She said that she grew up in the countryside from childhood. City, "Actually, when I was a kid, I was quite dark. Later, I looked at the sisters around me with whitening mask or something. I also started to whiten, but in fact, this is not what I really like." She said, I like to bask in the sun, I like it When you are close to nature, watching the bronze color of the models is also beautiful, he is excited.

Later, Xiao Chen many times on social platforms such as Douyin and Xiaohongshu, he brushed the beautiful videos or pictures, and talked with his girlfriend. As soon as the two were shot, they started to find a professional black shop, so they "entered the pit".

"In fact, there are not many professional and beautiful shops in Wuhan. They have done a large scale, just a few." Xiao Chen first made an appointment for two experiences. After the experience, he finally chose a long -term beauty maintenance.

Professional beautiful black machines are more efficient in sunbathing

So, what is the consumption situation?

This shop chosen by Xiao Chen is divided into two models: domestic and imported models. According to the shop owner, the first experience price of domestic models is 79 yuan, which is more suitable for "Xiaobai" without beauty experience; the first experience fee of imported models is 100 yuan, which is more effective. Generally, for novice, it is recommended to experience it on domestic models, because "imported models are easier to sunburn." After the first experience, if you want to continue consumption, you can buy a 100 -minute black member card with a fee of 700 yuan. Members can use it for 24 hours to choose the time for each consumption.

"At present, there are only stations and no lying machines. Each consumption can enter alone and needs to be used." The owner also said that because there are more and more customers who have black demand recently, you need to make a call or WeChat appointment in advance before consumption. If you want to dry into wheat colors, you need to experience about four or five times. The number of bronze colors requires more times. Depending on the skin color of each person, the number of times of beauty is different.

Compared with natural light, what is the difference between professional and black machines?

In the interview with Jimu Journalists, the dark black machine in the indoor professional beauty machine is more efficient, and it can complete 1-1.5 hours in the sun within 15 minutes.

"The light of Meihei Machine is mainly UVA (long waves of ultraviolet), which contains only a small amount of UVB (medium wave ultraviolet), which accounts for about 4 % of UVB in the sunlight. The staff of Jiamei Black Institutions said that many people who have been hacking in outdoor sports will choose to go to the professional black salon and sunbathing the color. "This is not called self -violence. The skin tone has higher requirements. "

Women's beauty black customers begin to increase gradually

So, what groups are the crowds of beautiful people?

Popular comments on a screenshot of the evaluation of a beautiful shop in Wuhan

The reporter visited the three Meihei shops in Wuhan and learned that among the people in Wuhan's beautiful crowds, female customers have more development momentum than male customers.

"Our store was opened two years ago. At that time, there were very few Meihei Stores in Wuhan. At that time, most male customers were used. At the beginning, the proportion of male and female customers was about 7: 3." A shop owner said that later female customers gradually gradually gradually gradually gradually became female customers. As much as possible, the proportion of men and women can be divided into autumn, and there are more women customers this year.

"Because beauty is a typical non -necessary expenditure, so most of the consumption is a group of" rich and idle '. "The shop owner said that most of them are young people with advanced consumption concepts, and some young people. , Even spend tens of thousands of yuan a year.

However, since it is a niche aesthetic, such changes will inevitably attract some controversy.

A few days ago, the supermodel He Sui appeared on Weibo hot search because she was born with "cold white skin" and was called "He Xiangu", and she suddenly became dark. In the photo of her on social networking site on July 12, she showed a bronze skin that was completely different from the past. She said, "This is a successful beauty!" From then on, it is a hot girl! "Some netizens said that" it is really spicy ". Some netizens said that they still like "He Xiangu" who used to glow.

The above -mentioned beautiful black customer Xiao Chen said that after knowing that she was in the dark, her friends understood and felt very tide, but when she returned to her hometown on vacation, her parents were a little unaccustomed and said to her: "Girl's house, so dark, so dark, so dark What? "Some relatives even said that she" had nothing to do. "

However, Xiao Chen also faded for these criticism: "When I was ready, I was ready to prepare these psychological preparations, but I still want to do something I want to try. Anyway Come back, it is also possible, but the beauty is different. "

Being able to appreciate yourself is the most important thing

For a long time, in the country and even the world, fair skin has been the aesthetics of most people.

According to a survey by the World Health Organization, nearly 40 % of women say they often use whitening products in China, Malaysia, the Philippines and South Korea. A report from the China Research Institute of Industrial Research shows that as of 2021, China is the country with the largest amount of whitening products in the world, and the market size of whitening products has reached 361.6 billion yuan.

So, how does beauty become a new trend of niche?

Insiders analyzed that outdoor leisure sports methods such as camping, hiking, cycling, and flying disks that emerged due to epidemic prevention played a considerable role in boosting the popularity of black skin. When people yearn for outdoor, they naturally change their appearance aesthetics.

"Some people are eager to try, but they are not sure whether the effect after beauty is really suitable for themselves. You can choose to try to use the black milk to try it out. In fact, beauty is more suitable for people with mature temperament. In addition, warm -colored skin and three -dimensional features, and people with strong bones are more suitable for beauty, because after these people are dark, they will have more personal characteristics.

"It's been too long, I want to change it." "Beauty is not fixed. Whoever says is not beautiful?" ... Just as many netizens discussed: Today, aesthetic diversification, under the premise of health, pursue different pursuit The skin color is the freedom of everyone, and the skin tone of different colors can be shiny. Whether it is pursuing whitening or black, it is only aesthetic aesthetics. It is the most important thing to appreciate yourself.

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