The vitality forest will launch Cola flawed water next month?Can you see the domestic cola?

In the current high temperature in the midsummer, a cup of bubble water that relieves the heat and cool down is undoubtedly popular. This is why the bubbles of water bubbles have become popular in these years. Everyone is saying that this is to be a domestic cola. Can the vitality forest push Cola and bubble water at this time?

1. Vitality Forest push cola flawed water?

According to the interface report, the domestic cola market for many years is about to usher in a new player -the vitality forest is about to launch a new cola product.

On July 22, 2022, the vitality forest first disclosed the product details of this "Qi Cola". According to the vitality forest, from the perspective of product lines and positioning, this product is not a traditional cola product, but is similar to the previous white peach flavors and lychee flavors. At the same level.

The vitality is expected to be sold online and enter some offline channels as soon as August, but there is no large -scale planning plan in the short term. At the same time, the final appearance of the product has not been announced.

The biggest selling point of this cola product of vitality forest is the formula of "subtraction".

The first is to remove phosphate in the traditional cola formula. "During the research and development process, we found that it is a very difficult thing to make a cola drink without phosphate. One of the most difficult problems is how to remove the taste and taste while removing chemical additives. To give up, but it provides a tasteful taste for beverages, and giving up also means losing taste. "The deerite co -founder of the vitality forest said.

Once the vitality forest is launched, it will face the core product line of Pepsi and Coca -Cola, and these two beverage giants will also hold the market share of most carbonated drinks in the world for a long time. In the history of China's local beverage business, there is no lack of domestic cola products, but with the over 20 years of Coca -Cola and Pepsi, they have defeated the Chinese market.

Second, can I see domestic cola?

We see the famous bubble water network red brand vitality forest began to launch cola bubble water. Many people are surprised. What is cola bubble water, is it a cola? But when it comes to cola, many people shook their heads. After all, there are too many domestic colas in China. The eight major colas of that year have been in front of them. The forest came to launch Cola.

First of all, for the vitality forest, in fact, he has always played a differentiated market competitive advantage. Although the vitality forest has its own market characteristics and has its own market products, it is more like a relatively fresh bubble water. This track develops. Although there is a certain market competition above this track, after all, the market that is deployed by traditional carbonated beverage giants is still different. Therefore, on this track, the vitality forest is still good. It can be said that the gas forest is remarkable. However, with the vitality forest and comprehensively entering the cola bubble water market, it actually means that the vitality forest will directly face Coca -Cola and Pepsi. To the vitality forest. At this time, the vitality forest exposed its overall market weakness to the two cola giants, which may not be a very good strategy.

Secondly, we carefully look at the so -called cola flavoring water products of the vitality forest, which is more like a unhappy ingredient or influential ingredients in the original cola. It can be said that the so -called cola taste, bubble water is a kind of cola. Although the vitality forest is trying to clarify his relationship with cola, the explanation is to cover up. The practice of vitality forest seems to have some self -deception. For the current vitality forest, instead of worrying about cola taste, what is bubble water, it is better to admit it generously. This is a kind of cola to analyze it by admitting this kind of cola. In fact Instead, it is possible to attract more users to use or buy vitality forest.

Third, the precedents of various well -made domestic colas before are in front of them. In fact, the vitality forest has a large market competition disadvantage. After all, the vitality forest is an emerging enterprise. The market accumulation of vitality forest is not strong. The launch of cola bubble water may expose their business development direction prematurely to usher in more competitors. The problem, to a large extent, is also a problem in its own strategy. Therefore, for the current vitality forest, whether it should launch a cola smell, bubble water still needs to make a question mark vitality forest. Will this cause a big problem? We may wish to observe it again.

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