Ford car planning for eight thousand people?Why did Ford even layoffs on a large scale?

Author:Jiang Han Vision Time:2022.07.24

In the world's automobile market, Ford, GM, and Chrysler were once known as the three major car giants, but with the development of the times, Ford's market competition has become increasing. Recently, Ford suddenly came out of the layoffs of 8,000 people. According to the news, many people are asking how to lay off Ford? What is the reason for this?

1. Ford planning eight thousand people?

According to foreign media reports, people familiar with the matter revealed that Ford will lay off as many as 8,000 in the next few weeks to invest more resources into the development of electric vehicles.

Sources said that the layoffs may be carried out in stages and may start this summer. It is reported that Ford has about 31,000 paid employees in the United States. Most layoffs are expected to occur in the United States and will involve paid employees of Ford in many different operating functional departments.

At present, Ford is increasing the research and development of electric vehicles. In order to maintain competitiveness in the new era of intelligent networking electric vehicles and occupy a leading position, the company plans to invest more than $ 50 billion from 2022 to 2026 for the research and development of models and power battery technology in the field of electrification.

In recent years, the sales of electric vehicles in the United States are extremely popular, which has made the sense of crisis of traditional car manufacturers heavier, so that they have to speed up to the field of electric vehicles.

In December last year, Ford CEO (CEO) Jim Farley said Ford hopes to increase the output of electric vehicles to 600,000 in two years.

Bloomberg revealed that the main target of the layoffs will be Ford's salary employees and employees of Ford Blue, a traditional internal combustion engine department split from Ford in March. At present, the details of the layoffs have not been finalized, and the layoffs may be carried out in stages and may start this summer.

It is understood that in February this year, Ford CEO Jim Farley once said that he hopes to optimize the structure of the internal combustion engine department to save costs. After all, the electric vehicle department may not be profitable until 2025.

2. Why do Ford even layoffs on a large scale?

We see that the famous car giant Ford announced 8,000 plans to lay off for layoffs, and many people will be surprised. After all, Ford Motors is not the kind of ordinary car company. Ford Motors announced a large -scale layoff. Looking at the current market layout of Ford Motors?

First of all, when we look closely at Ford's plan, layoffs are actually normal. This is because Ford Motors has reached a certain stage. In fact, it is currently in the bottleneck of development. The overall brand image of Ford car is inclined to tend to More aging. In the market competition, Ford's market competitiveness is not both competitive, but the local new energy vehicle brand Tesla in the United States, nor the opponents of Toyota, who are his own enemies, are actually decreasing on the market advantage of Ford on the market. Therefore, in this context, Ford must make a certain change, otherwise it is difficult to support the long -term development of its own market. Therefore, we saw Ford's start to choose to announce large -scale layoffs and industrial transfer.

Secondly, the purpose of Ford Motor's layoffs is to remove some employees who are not suitable for use, especially some employees' sides in the development process of fuel vehicle business, and truly concentrate their strength and resources to develop their own new energy vehicle market. Therefore, in such a big background, Ford's choice of layoffs is also an inevitable choice. After all, Ford Motors wants to develop new energy vehicles. Some of the original technical reserves and employee quality cannot keep up with Ford's core needs. This is why Ford Automobile has begun to enter the new energy market on a large scale. The purpose is to replace a group of employees that do not meet the needs of the market through layoffs, so that there is a better market performance in the process of market development.

Third, for the current Ford car, layoffs are just a means, not the fundamental purpose. To achieve its own purpose, it depends on what market performance of Ford Motors after layoffs? After all, Ford Motors wants to truly achieve long -term sustainable development, and even develop the ability to not be weak than Tesla. It may still require a longer development path. For the current Ford, the most important thing is to improve yourself to improve yourself The market competitiveness, which can really get the products that applaud, is the most critical thing Ford car.

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