Perfect World ushered in overseas benefits 2022 overseas performance is expected to explode

As the state has introduced a number of policies in recent years to encourage culture, companies have begun to compete for global construction. According to the latest "China Game Industry Report from January to June 2022", the domestic market revenue of domestic games in the first half of the year was 124.582 billion yuan, a year-on-year decrease of 4.25%, but at the same time, overseas market revenue increased by 6.16%year-on-year. The breakthrough of domestic original games.

In such a trend, the perfect world that has always adhered to technology -driven, content and self -developed -oriented -oriented full -world has made full use of its global market accumulation of fine advantages, united Chinese culture and the world's leading technology and creativity, and seek farther development space.

Facing the global self -research boutique

In the past two years, the game industry has been full of uncertainty, and most listed companies have increased R & D investment to enhance subsequent competitiveness. The perfect world at the critical stage of strategic upgrades and product innovation iterative iterations, the number and investment in the research game, and the incentives for core research and development teams have increased significantly compared with previous years. The annual R & D expenses were about 2.211 billion yuan, an increase of about 39%year -on -year, and once again became the highest investment in A -share game listed companies.

After a short strategic adjustment, the perfect world performance in 2022 ushered in a significant rebound. According to the performance forecast of the first half of 2022 recently released by Perfect World, it is expected to achieve net profit of 1.16 billion yuan from January to June this year, an increase of 331%to 350%over the same period last year; It was 64 to 680 million yuan, an increase of 1574%to 1678%year -on -year.

In particular, the game business, the net profit achieved net profit of 1.2 billion yuan in the first half of the year, an increase of 420%to 438%year -on -year, and the net profit after deduction was about 7.2 to 760 million yuan, an increase of 1892%to 2003%over the same period last year. This also means that the game products invested in the early stage have entered a period of performance release, and the performance of the perfect world has successfully passed the transition period and returned to the fast lane.

According to the announcement, the advantages and emerging categories of perfect world performance increase in the first half of the year, the highly anticipated light science fiction open -world mobile game original IP "Phantom Tower" mainly faces the two -dimensional young user base. After the major updates of 2.0 and 2.1, players discussed the continuous fermentation of the heat and the market performance was stable. Overseas issuance rights are mainly awarded Tencent subsidiary Levelinfinite, which retains the independent distribution rights of South Korea. At present, "Magic Tower" has completed the launch test in many places in the second quarter, and is expected to be launched in the world in the third quarter.

In fact, in terms of sailing, the perfect world has long vision and layout. As early as 2007, Perfect World launched the first global product, with deep background and market accumulation in developed markets such as overseas, especially European, American and Japan. In the past ten years, from the beginning of the overseas test to the world, to the concept of global production, global distribution, and global partners, the great cause of the perfect world to go deep into the core from the front end.

Look at the future layout iteration

Based on the observation of the entertainment content industry in recent years, some experts believe that in addition to the high quality of the product itself, at the localization level, the on -site link to consumers is the focus. From the perspective of team building, companies need to understand and respect the culture of different regions, and to give overseas local team more authority and space to develop their subjective initiative. How to amplify overseas efficiency through configuration is the direction for companies at this stage.

In recent years, the perfect world has continued trending and long -term guidelines. Product ideas focus on the two major tracks of "MMO+" and "card+", focusing on overseas localization in the process of high -efficiency advancement.

In 2021, the perfect world in -depth review adjusted the overseas business layout, and actively made a good reserve for teams and talents for overseas expansion. In the first quarter of this year, the transactions of the US R & D Studio and the relevant European and American local distribution teams were successfully completed, and it was confirmed that non -recurring income was about 400 million yuan. In the future, Perfect World will transfer to Canada with more talents and policy advantages in the region, and at the same time choose a more open youth team.

After a series of adjustments, as the perfect world of fine digital content production and operators, the overseas business layout is clearer, and the overseas R & D team will be more refined. In the future, it will continue to focus on the dual dimension of "domestic products go to sea+localization of overseas localization". In the case of good performance in the first half of the year, the perfect world is expected to usher in a new round of overseas performance in 2022.

A few days ago, a number of securities firms including Guotai Junan reported that the independent research and development capabilities of perfect world games was outstanding, and the overseas layout was effectively optimized. The outstanding performance of the first half of the year confirmed the forward -looking and competitiveness of perfect world innovation and transformation and upgrading, so "Increasing holdings" and "buy" rating is generally given.

In addition to going to sea through products, Perfect World also has a continuous layout in building Unicom's global boutique platforms. On July 14 this year, Perfect World successfully held the "2022 Steaming Platform Conference", and more than 40 domestic and foreign game manufacturers made a total of more than 80 PC gaming power. In the future, the steam platform will further strengthen cooperation with manufacturers at home and abroad. Relying on the cooperative relationship with Steam to assist domestic independent boutique games to successfully go out to sea, at the same time complete the commercialization of excellent overseas PC works in China.

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