Beijing further expands characteristics of diverse consumption at night

Recently, the Office of the Beijing International Consumer Center City Leading Group issued the "Several Measures for Beijing to promote the prosperity of the night's economic prosperity" (hereinafter referred to as "Several Measures"). "Several Measures" proposes to integrate cultural travelers, expand diverse consumption at night, develop special tourism projects such as the night tour of the Grand Canal and the Liangma River, and launch night tourism routes in cities with conditions to create 5 to 10 pieces. The city's night tour boutique route.

"Several measures" clearly clearly launch a unique and exquisite rural route to prosper and active the holiday and night economy. Deepen the traditional culture and vulgar customs of the Beijing suburbs, and launch a group of Beijing outings characteristic routes to form a group of rural tourism operations with the theme of culture, sports, entertainment, and festivals. Units (households) have created a number of rural homestays characteristic townships, enhanced the city's rural tourism reception capacity and service level, and promoted the improvement of quality and efficiency of the rural tourism industry.

The "Several Measures" proposes that the reform of institutional mechanisms will be increased, the resources of Beijing cultural consumer venues are revitalized, and the main body of theater, theater, museums and other subjects will be extended to extend the open time of the night, allowing consumers to entertain the Jingmei "Night Jingcheng". Use science and technology and art to enrich the new experience scenes of the trendy tide. Support market entities in public service spaces such as open parks, squares, and green roads, and create a number of night experience scenes with urban aesthetics and digital technology characteristics. Support related market entities such as "Night Jingcheng" landmarks, punching fields, and living circles, and use new technologies such as virtual reality, holographic projection to create new scenes of immersive, experiential, and interactive consumption, create a highland of night consumption innovation, standardize healthy development immersive immersive type Performing arts, e -sports hotels and other night culture and leisure formats.

"Several measures" also proposed that the theme of "Night Shangjing" is the theme to enrich the night mass sports events. Support market entities to carry out special activities such as the "Night Jingcheng" activity of the Beijing Consumption Season, and carry out special activities such as Starry Sky Music Festival. Newly cultivated 10 municipal "Late Night Cafeteria" characteristic catering districts to enrich the night catering consumption scene. (Author: China Tourism News Wei Biao; Editor: Song Yuqiu)

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