Zhejiang Daily Observation 丨 1955 companies in 61 countries and regions participated in the exhibition and witnessed dual -cycle vitality

Zhejiang News Client reporter Xu Yunhao, a correspondent of the correspondent

On July 30, the 6 -day 2nd China International Consumer Products Expo (hereinafter referred to as the "Overclocking Expo") closed at Haikou. According to statistics, more than 2,800 consumer boutique brands from 1955 companies from 61 countries and regions have participated in the exhibition. It is the largest consumer exhibition in the Asia -Pacific region.

The theme of this year's Expo is composed of two short sentences. "Sharing open opportunities" and "creating a better life" reflect the magnificence of the Chinese market and show the development trend of the international consumer goods market.

Vitality market

Sharing open opportunities with the world

This session is the first exhibition of the first offline of China's foreign trade exhibition this year. Behind it is China's determination and confidence to expand the high level of opening up.

The Expo "set up", links domestic and international markets, find business opportunities for dual -cycle, and allows Chinese and foreign companies to share open opportunities. According to the data of the Organizing Committee of the Expo, the international exhibition area of ​​the Expo has a total of 80,000 square meters, accounting for 80%of the participating area, and more than 1,600 brands from more than 60 countries and regions participated in the exhibition.

At the Expo, the reporter discovered many national -level "returning guests". The Irish Embassy appeared in the Expo in the form of the National Pavilion this year. "Last year we recommended the brand to participate in the exhibition, so this year we decided to organize a group to participate in the exhibition." Hao Yu, a staff member of the Irish Embassy Business Office, who participated in the two sessions.

China is a stable and continuously growing large market. The huge number of exhibitors in various countries shows the attraction of the Chinese market. France, the guest country of this Expo, brought nearly 250 brands in 50 companies to participate in the exhibition. "For each export of France, one of the exit is red, and one is purchased by Chinese consumers." Said Ferbari, president of L'Oreal North Asian and CEO of China, said that L'Oreal will continue to expand investment in China.

The large market also attracted RCEP member states to participate. Japan, South Korea, Malaysia and other countries have a total exhibition area exceeding 5,000 square meters, an increase of nearly 20%over the first Clean Expo. The Thai Pavilion focuses on the "her economy", Australia brings Youreka beef, Malaysia brings bird's nest ... As the world's largest free trade zone agreement, RCEP officially takes effect this year, and tariffs are more favorable to inspire trade between member states.

The Expo is just a "window" for observing the international cycle. It is understood that the current international luxury brands are "tie" Hainan, so as to expand the Chinese market as the bridge: French luxury giant LVMH (LVMH) perfume cosmetics China Tourism Retail Supply Chain Center landed in Hainan, the construction of Haikou Comprehensive Insurance Area Construction Self -operated bonded warehouse; American Taipisqi Group (brand Coach and other brands) officially set up a group China Tourism Retail Headquarters in Hainan Free Trade Port ...

This year's Expo is extremely lively, which once again reflects the vitality of the Chinese market. According to statistics, there are more than 280,000 audiences who have entered the conference in this year, and the number of various buyers and professional audiences exceeds 40,000.

Zhejiang Exhibition

Exhibit your own style, learn international advanced

When visiting the Zhejiang Theme Museum, you can clearly feel the upgrade of Zhejiang brand brand and Zhejiang Zhifang. This time Zhejiang has set up a 500 -square -meter theme hall booth, which is divided into three major sections of "Quality Zhejiang", "Cultural Zhejiang" and "Zhejiang New Commerce". 18 Zhejiang -enterprise brands including Supor, Rookie Bags, and Helen Piano have participated in the exhibition.

"We hope that the companies that come to the exhibition this time will not only show Zhejiang's style, but also learn international advanced." Zhu Ying, director of the Trade Department of the Provincial Department of Commerce. At the exhibition, Zhejiang Rookie Bag Co., Ltd. brought "dancing suitcases", and the technical craftsmanship and international big names are not inferior. The company hopes to learn the brand shape of international big names at the exhibition.

Shaping its own brand is the only way for the upgrading of "foreigners" and the company's going out. How to expand international influence in four or two? It is a clever method with the internationally renowned IP. As the first domestic company in China, Zhejiang Halls Vacuum Overcario Co., Ltd. brought a variety of "technical flow" cups, and also exhibited popular products cooperating with IP such as Smurfs and Bingdun.

At the Expo, Zhejiang Enterprise was both an exhibitor and a buyer. According to the statistics of the Provincial Department of Commerce, Zhejiang organized 85 outstanding procurement companies, and 184 people were negotiating at the OCD Expo.

The Expo is also a golden opportunity for investment promotion to enterprises around the world. On the first day of the launch, the Provincial Department of Commerce held a docking meeting of the modern service industry, inviting 35 multinational companies including Weili Yaya and Shiseido to participate. Representatives of the 11 municipal business (investment promotion) institutions in the province do docking practices and exchanges with merchants.

Hainan and Zhejiang have a lot of common and open temperament. During the first Expo last year, the two places clearly proposed the development of the Pilot Free Trade Zone and Free Trade Port. This year, starting from "free trade", more open platform cooperation is developing. This year, the two places have signed a total of eight intentional cooperation projects with a signing amount of 1.82 billion yuan.

"We encourage Zhejiang Enterprises to find domestic and foreign trade development cooperation at home and abroad with the help of the free trade pilot zone, cross -border e -commerce comprehensive test zone, import trade promoting innovation demonstration zone." The high -level open platform linkage development model is becoming clearer with the efforts of the two places.

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