The growth rate of Microsoft's three major business has slowed down. What should the future of technology giants think?

Recently, the financial reports of the major US stock technology giants have been released one after another. Among them, the most concerned is undoubtedly the market super giant Microsoft. As the world's most famous technology companies, Microsoft's performance has always affected everyone's hearts. However The recent performance of Microsoft's financial report has surprisingly. Various major performance products have slowed down. Many people are asking what happened to the giant Microsoft?

1. The growth rate of Microsoft's various businesses has slowed?

According to the China Business News, Microsoft announced the financial report of the fourth fiscal quarter of fiscal year as of June 30. The fourth fiscal quarter Microsoft's revenue was US $ 51.87 billion, which was lower than the analyst's expected US $ 52.45 billion, an increase of 12 year -on -year increases by 12 %, The minimum growth rate since September 2020; net profit was 16.74 billion US dollars, a year -on -year increase of 2%, and the growth rate was also a new low in the past two years.

In fact, as early as June this year, Microsoft's adverse effects caused by the changes in the US dollar exchange rate actively lowered the revenue and profit guidance of the fourth quarter.

"In the fourth quarter of fiscal year, the impact of changing macroeconomic conditions and other unforeseen situations on financial performance exceeded the impact of our forward -looking guidance we provided on April 26, 2022." Microsoft Expressed in the financial report. From now on, the impact of these changes on Microsoft is all aspects.

According to surging news reports, from the perspective of business, Microsoft's three major businesses — cloud business, productivity and business process business and personal computer business have slowed down from the previous quarter.

Microsoft's Intelligent Cloud, including server products such as Azure Public Cloud, GitHub, and Windows Server, achieved revenue of US $ 20.91 billion, an increase of 20%year -on -year, lower than Wall Street predicted $ 21.1 billion. Among them, Azure and other cloud service revenue increased by 40%year -on -year this quarter. The average growth rate of analysts was 43%, while the department increased by 46%year -on -year in the previous quarter.

Microsoft CEO Satya Nadella said at a conference call with analysts that the number of Azure contracts in this quarter reached more than 10 million, and the contract was worth $ 1 billion.

Productivity and business process business (Productivity and Business Processes) revenue was 16.6 billion US dollars, an increase of 13%year -on -year, and a year -on -year increase of 17%in the previous quarter. Among them, Office commercial products and cloud service revenue increased by 9%year -on -year, Office 365 commercial income increased by 15%year -on -year, Office consumer products and cloud service revenue increased by 9%year -on -year, LINKEDIN revenue increased by 26%year -on -year, Dynamics 365 income increased by 31%, Dynamics products Heyun service revenue increased by 19%. The growth rate was lower than the previous quarter.

According to Donews, in the Q3 of the 2020s, Microsoft Smart Cloud has become the largest business sector in Microsoft's revenue. For a long time, Microsoft Cloud Business has performed better than both growth rates and growth.

2. What should the future of technology giants think?

Facing Microsoft's current slow performance, many people are still very puzzled. After all, Microsoft is the best among technology giants, and it is a model of the second spring of the old science and technology giants. Facing Microsoft's current slow performance, we What should I think? How should these technology giants judge the future?

First of all, the impact of the downlink of macroeconomics began to impact most technology giants. At present, for major technology companies, especially the five major technology giants, the current biggest pressure is undoubtedly the macroeconomic pressure brought about by the economic development process. Since the business of these technology giants is too huge, it is already deep It is embedded in the core area of ​​economic development. Under such circumstances, the fluctuations of the macroeconomic economy will inevitably impact the performance of these Internet giants. This is why we see the current major Internet giants facing all the major Internet giants. The reason for the larger market pressure is.

Specifically, with the increase in the current downward pressure of the world economy, the level of inflation in the world economy began to increase, consumers 'confidence in consumption began to show deficiencies. Consumers' wait -and -see emotions began to increase. The rise of sexual consumer consumption has gradually begun to appear, which is undoubtedly a huge impact on the entire market.

It directly affects Microsoft's sales of the entire consumer -level computer product. According to the data of the market survey agency Gartner, the total global PC shipments in the second quarter of 2022 totaled 72 million units, a decrease of 12.6%from the second quarter of 2021. Among them, personal computer shipments in the second quarter of Europe, the Middle East and Africa decreased by 18%year -on -year. Affected by this, as a personal computer business department that once brought cash income to Microsoft, the authorization business of Windows, including Windows, fell 2%in the fourth quarter.

Moreover, due to the decline in computer shipments, another major business of Microsoft, that is, the productivity business is also affected, because the OFFICE products itself is also a product that is closely related to computer sales, so Microsoft's poor performance is not allowed to let it not allow Human accidents.

Secondly, Microsoft's innovation business has not formed enough support. In addition to Microsoft's traditional business, Microsoft's innovation business, that is, cloud computing business and the Yuan universe business have always attracted much attention, but from the current performance, Microsoft's innovation business has not brought enough growth to Microsoft's growth. support. Previously, we actually said that Microsoft's cloud computing business repeatedly. As a model of innovation and second entrepreneurship in the old -fashioned enterprise, the cloud computing business once carried a series of hope for Microsoft's transformation and upgrading. The accumulated advantages help Microsoft to achieve the curve overtaking in a short period of time, and even Amazon and Google, a powerful competitor that surpass Microsoft in some aspects, has become Microsoft's star business.

However, what we see is that Microsoft's cloud computing business does not meet the expectations of analysts. This is because the main object of Microsoft's cloud computing business is B -side enterprise users. For the 2B business, the B -side business, the B -side business, B -side The user's own business state is not good, and naturally it will lead to its own business decline. On the other hand, due to the continuous increase in market development pressure, Microsoft's cloud computing business has become increasingly fierce in market competition. This also directly led to Microsoft's cloud computing business facing greater development pressure.

Looking at the Microsoft's Yuan universe business, although the innovation of the Yuan universe is very strong, this innovation is only the basis of the Yuan universe business. The real scene is still relatively limited. For a variety of hardware conditions, what level of the Yuan universe can develop is still unknown. At least for a long time, the Yuan universe business cannot become Microsoft's core support point.

Third, what should I think of the future of technology giants such as Microsoft? In fact, objectively speaking, Microsoft's current performance is already quite good. Compared with the losses of many technology giants, Microsoft has at least maintained a certain growth rate. Although this growth rate is less than the market expectations, it has already been in the market, but it has already been in the market, but it has already been in the market. It is a very valuable result.

For the current Microsoft, what needs to be done is still open source and throwing. For such a large company, there are great difficulties, and the huge body type is destined to be difficult to turn around. Like dancing, Microsoft is actually the same problem. Under such circumstances, Nadella is already a very powerful head.

What Microsoft needs to do is to try to reduce its operating costs. Only by reducing costs can it improve the efficiency of the market, so as to allow themselves to gain more advantages in market competition. On the other hand, it is necessary to find ways to further increase the sales of their products. The user experience of Win11 products is quite good. As long as Microsoft can further enhance its market expansion capabilities and further boost market performance.

From the perspective of long -term development, in the face of the downturn in the overall market, seeking stability may be what Microsoft needs to do most.

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