Sichuan released the nation's first advertising monitoring and supervision data local standard

Cover reporter Wu Bingqing intern Zhou Wu Junyan

Recently, the nation's first advertising monitoring and supervision data local standards, which were drafted by the Sichuan Provincial Market Supervision Bureau, were drafted by the "Sichuan Provincial Advertising Monitoring and Supervision Data Specification" (DB51/T2930-2022), which was officially implemented on September 1.

This standard is aimed at the current requirements of digital, networked, and intelligent development for the actual situation of advertising monitoring and supervision and system construction. In accordance with the overall ideas of innovation leadership, forward -looking layout, and system design, the construction, operation, and maintenance of advertising monitoring and supervision business systems Seven major categories of data such as market entities, media media, advertising forms, illegal clues, and data exchange technology have been made in detail.

It is understood that various types of advertising monitoring and supervision systems at all levels are "each fight, not strong". After the implementation of this standard, the market supervision department of Sichuan Province will effectively promote existing systems and data at all levels to accelerate the standards. From top to bottom, gradually pushing the integrated resource integration and systematic penetration. Through the connection to the line, weaving the network, the province's advertising monitoring and supervision system is "three -in -one, unified up and down, and integrated efficient" construction. The high -quality development of supervision work provides strong protection and support.

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