Discipline education is cold, camp education is hot

"China Economic Weekly" reporter Sun Bing ｜ Beijing report

This summer is the first summer vacation after the "double reduction" policy is really landing. Since the tissue training courses are no longer allowed to organize disciplines, all kinds of interest classes, summer camps, camp education, and study tourism research activities will become the most suffering. Welcome to parents. After all, the holiday time of filled with the "beasts" is the "just need" of many parents, and if the children are still gained, parents will definitely not be a wallet.

In this context, relative to the niche camp education, it is necessary to spray and make a lot of time, becoming a new favorite of children and parents, and a large number of education and training institutions that are seeking transformation also seem to see new opportunities and possibilities.

Do you still have to start at a start of 10,000 yuan? There are camp education with camping

With the camping, there is also camp education. Especially in the summer of the summer camp, camp education has become a new choice for many parents.

After this summer, Mi Fei's son is about to be promoted to the third grade of elementary school. Mi Fei told the reporter of "China Economic Weekly" that the reason why she chose to register for the summer camp project for her children was to hope that children can experience the "independent life" of leaving home and her parents.

"We want him to exercise, learn to take care of ourselves, learn from ourselves, and make friends ourselves ... Of course, we can also breathe, and there is no baby (happy) time in two weeks." She said.

After some comparison, Mi Fei chose a "Future Science Camp" project in Beidaihe. In addition to the outdoor sports such as rock climbing, flying disk, equestrian, equestrian, and windsurfing projects, this project also has theme courses such as STEM and scientific experiments. In addition, art, music, and video art entertainment activities are also arranged every night.

"This camp will have its own special camp. It has been done for seven or eight years. Some friends have participated in their ski camps in Hokkaido, Japan before. It feels more professional. Of course, the price is a bit expensive. 22,800 yuan. "Mi Fei said that although the price is expensive, it is very popular and" to grab. "

Mi Fei also told reporters that her son's best friend chose to go to a camp project in the suburbs of Beijing. It was run by a well -known training institution and a science and technology theme. The language was all English. The price of the 7 -day camp was 10,900 yuan. "I am also very exciting. Camp coaches are foreign teachers of this training institution, but I am a little worried that my son's current speaking level can not keep up, wait for next year," she said.

According to reporters, the United States is the origin of camp education. It has developed a history of more than 150 years, forming a complete industrial chain and supporting services. Data from the US Camp Association (ACA) show that there are about 12,000 camps in the United States, about 7,000 accommodation camps, and about 10 million children and adolescents and 1 million adults each year.

Initially, camp education was mainly based on physical movements such as hiking, mountain climbing, rowing, swimming, and to cultivate young people's strong physical fitness, tough character and team spirit, so that young people can achieve comprehensive exercise and growth in nature in nature. After that, with the development of the times, the types of camp education have become more and more diverse. In addition to sports camps, there are more themes such as science, humanities, and art.

But unlike the more universal and mature European and American camp education, China's camp education is still in a very early stage of development. Because of the high requirements of software and hardware such as camp facilities, curriculum settings, teachers, and safety guarantees, it is relatively high in the country before camp education. Moreover, there are fewer mature and high -quality professional camps in China, so many camp education projects are carried out in foreign camps.

Similar to the cause and logic of the sudden fire since the epidemic, camp education has suddenly emerged as a trend of demand blowouts and great heat. Because of the epidemic, letting children spend with relatively fixed groups in relatively independent camps, than to punch various attractions everywhere in summer camps like tour groups, and make parents reassuring.

And more importantly, compared with the summer camp that focuses on playing tourism, the content of "education" in camp education can better hit the needs of parents. Camp education has the characteristics of experiential education and focuses more on quality training, so it can be used as a useful supplement to school education.

Education and training institutions have transformed new ways? Parents are worried about becoming a blind spot in regulatory supervision

As early as 2018, the "China Camp Education Industry Report" released by the China Camp Education Alliance has predicted that in the next 5 to 10 years, the size of the camp education market will reach 100 billion levels. However, what really caused the popularity of camp education or even hot is after the "double decrease". On the one hand, parents' "demand" is promoted, and on the other hand, a large number of educational and training institutions urgently need to seek transformation, and camp education has made many institutions see new opportunities and possibilities, and capital has surged.

Camp education is already mature market projects abroad. Whether it is the quality and service standards of practitioners, or the recognition of consumers' recognition of their value, it is relatively stable. However, in China, the development of camp education is still in the early days. Therefore, after the sudden demand blowout, the problem also appeared.

The "China Camp Education Industry Report" shows that even in domestic first -tier and new first -tier cities, the penetration rate of camp education is only about 30%. More than 70%of domestic camp education institutions have less than 5 years, and more than 50%of camp education institutions have 1 to 2 camps. Camp institutions have more than 70%of the main products within 3, and short -term main products within two weeks account for more than 70%. According to the "2019 Panjour Journey and Camp Education White Paper" released by New Oriental, the size of the pan -travel and camp education market will maintain an annual growth rate of more than 20%.

However, the reporter's investigation found that there are not many domestic professional camp education institutions. It is more about education and training institutions and tourism companies with very unsaturated business volumes of transformation. They simply stitch out a "tourism+education" Mixed products attract consumers with the banner of camp education, but in fact, the quality of service is different.

"It seems to push the boat down the water, but it is actually separated like a mountain." Li Fei, the head of a camp institution, who has been working for nearly 10 years, told the China Economic Weekly reporter.

Li Fei believes that in the model of stitching resources, the teaching and training institutions find customers and teachers. After all, they have ready -made student resources, and travel agencies are responsible for arranging the itinerary and lodging, which is equivalent to organizing a tour group. However, such a model is difficult to meet the professional teachers' team, scientific curriculum design and project arrangements, 24 -hour safety guarantee and medical services, healthy and safe accommodation, etc. These are the basic conditions for camp education to meet.

What is even more worried about Li Fei is that the software and hardware and talents of camp education need to accumulate, but now a lot of so -called camp education projects emerge from now on, all of which are temporarily put together. Most teachers, coaches, and leaders are part -time, and even It is a college student who is a summer worker and finished the scatter. Not only unprofessional, there are many potential risks.

Another important reason why Li Fei is not optimistic about the education of education and training institutions is "not making money". "Camp education seems to be abound for 10,000 yuan, but in fact, the profit margin cannot be compared with the training courses for disciplines. Many people who entered early in the early days are because of feelings."

Mi Fei also said that many parents would be worried about the diet, travel safety of camp projects, and the quality of training courses, especially in case of accidents and special circumstances. "After all, the child participated independently, and the parents were not around," she said.

As a parent, Mi Fei said that he was very confused when choosing a summer project for his children. Summer camps, camp education, study tour, study, etc. "Is these projects referring to a training course or a tour group, and the supervision requirements must be very different. After all, it is related to children. I hope these projects can be included in the supervision by relevant departments. Essence

After all, if it is a hundred billion markets, it must not grow barbaric.

(The requirements of the interview object, Mi Fei and Li Fei in the text are a pseudonym)

Responsible editor | Guo Yiyao

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