Hongxingrke donated another 100 million!Search again

On July 31st, Hongxing Erk, known as the "Light of Domestic Goods", rushed to the hot search again!

On the evening of July 30, Hongxingrke announced to donate 100 million yuan to the Fujian Provincial Disabled Welfare Foundation to help difficult disabled groups.

On July 21 last year, Hongxingrk announced that he donated 50 million yuan of materials to the Henan disaster area. For Hongxing Erk, who had donated money again, netizens had a thumbs up for Hongxingrke on Weibo's hot search topic, saying that "this is a conscience company", and many netizens poured into Hongxingrk live room purchase or message to praise.

Multiple donations have caused heated discussions

On July 31, a "Hongxingerk donated another 100 million" entries rushed on Weibo hot search. As of press time, the topic was 270 million. This hot search is mainly from a Weibo on the evening of July 30, Hongxingrk.

On the 30th, in a charity party, Hongxingrk announced a public welfare donation. According to the announcement issued by its official blog on the same day, the donation includes supplies and donations with a total value of 100 million yuan, and this item will be donated to the Fujian Provincial Disabled Welfare Foundation for help to improve the disabled and family members to improve the improvement of the disabled and families. Quality of Life.

Netizens immediately expressed their praise for Hongxingrke on Weibo. Some netizens said: "It is indeed a responsible company." Some netizens joked: "After stepping on a sewing machine for a year, have you donated it again?"

At the same time, on the Douyin hot list, the entry of "Hongxingrke donated 100 million helping groups" also rushed into the top three.

In fact, this is not the first donation of Hongxingrke. After the heavy rain in Zhengzhou, Henan in July 2021, Hongxing Erk was in the disaster area and donated the disaster relief supplies worth 50 million yuan to assist the Henan disaster area.

It was this move that Hongxing Erkra entered the public's field of vision. For a while, various words such as hot search, circle, explosion, and conscience gathered on the head of the company. Under the Weibo of Henan, the highest praise comments were "I feel that you are going to close, and I have donated so much." On the same day, the topic of "Hongxingrk's Weibo commented on good soreness" immediately rushed to Weibo hot search.

And trace forward again, we can find that Hongxingrke rushed on the front line many times: Hongxingrk once again took out 20 million yuan in October last year and donated to the affected area in Shanxi. In March of this year, Hongxing Erk urgently assisted Quanzhou, donating 5 million yuan and nearly 500 sets of living facilities for talent apartments for temporary isolation points ...

Facing the praise of netizens, Hongxing Erke's official blog only left a simple and simple reply in the comment area: "Life safety is always the first."

The rise of domestic goods is a long -term trend

JD statistics show that the overall sales of domestic sports brands on July 22 and 23 last year increased by more than 280%year -on -year. Among them, running shoes, basketball shoes, sports pants, T -shirts, etc. have become the highest sales categories, and brands such as Hongxingrke, Anta, 361 degrees, Peak, and other brands have skyrocketed.

Research on Zhejiang Business Securities shows that in terms of competition, domestic brands are showing a trend of professionalism, younger, and segmented, such as Anta and Tubu, which are not inferior to overseas brands in product technology. In terms of retail management, the deep optimization channels and supply chain management of domestic brands are increasingly flat, refined, and online and offline. Some brands have shown the level of retail management that is not inferior to international leaders.

From the official Taobao store of Hongxingrke, it can be found that in addition to the conventional men's and women's running shoes, Hongxing Erk also has various joint products such as battery pandas, king glory, and Henan Museum. In the Qixi Festival this year, Hongxingrke launched various couple sports products jointly named "Below One" and "Fox Demon Little Madam". In the comment area, you can also see consumers' high evaluation of the product, saying that the product is not only affordable, but also has high face value and high comfort.

The "Chinese Brand Day · 2022 Consumption Search Big Data" released by Baidu this year also shows that the popularity of domestic consumer brand search has risen by 27%in the past year, showing the people's more recognition of domestic brands. For the focus of domestic brand brands, men mainly focus on the sense of technology, practicality, and cost -effectiveness, and women have a high value, cost -effectiveness, and quality. The common point is that people's consumer decisions tend to be rational. Function and price characteristics.

In the context of the rise of domestic goods, domestic brands have also put forward higher requirements for their own development. Many domestic products brand represented by Hongxingrke continuously increased R & D investment and worked hard on improving product quality.

In the past two years, Hongxing Erk cooperated with the national professional sports institution to establish a "Jixing Future Lab", which continued to increase the professional product line, integrates scientific and technological innovation into each product detail, and reshapes consumers' brands with a sense of science and technology. Cognition responds to its brand strategy of "new domestic products".

On July 15 this year, Wu Rongzhao, chairman of Hongxingrk Industry, posted that the growth of enterprises benefited from the great era, and the rise of domestic products brands benefited from the great improvement of my country's comprehensive national strength and the continuous enhancement of cultural self -confidence. The majority of corporate initiative, innovation, based on new changes, respond to new challenges, stimulate brand vitality with traditional culture, promote brand upgrades with ingenuity, inherit the culture and highlight the aesthetics, find the answer in innovation, find the way out, and you must definitely be a way out. Let more domestic goods enter millions of households and make Chinese brands more beautiful.

Responsible editor: Ma Wanying

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