How to innovate the marketing of pharmaceutical companies?| Jianzhi Big Coffee Live

Author:Kenji Bureau Time:2022.06.16

Under the trend of policy transformation, what exactly is the marketing innovation of pharmaceutical companies in 2022?

The Jianzhi Bureau has held live broadcasts of hot topics in the industry from this year. On April 13th, Jianzhi Bureau invited the deputy general manager of Libang Pharmaceutical Marketing Management Center, Mana, and Liu Xue, a special expert of the Pharmaceutical Development Research Center of Renmin University of China to conduct in -depth discussions and exchanges on "Pharmaceutical Enterprise Marketing Innovation" in the form of live broadcast. Essence

Mana mainly explains from the base point of marketing innovation. She believes that any innovation must not only focus on the strategic goals of the enterprise and meet the needs of customers internal and external customers. If there is no need to meet the needs of patients and doctors, marketing innovation is the air pavilion without stickiness.

Mana said: "In the turbulent era, the biggest danger is not dynamic turbulence itself, but still in the past way."

Liu Jian, a special expert of the National People's Congress Pharmaceutical Development Research Center, mainly targeted the future development trend, multi -channel expansion under the collection, and new marketing organizations after collection.

Liu Chuan mentioned that, in addition to domestic replacement price reductions and reducing medical insurance expenditures, the biggest effect of collecting mining is to change birds for innovative medicines.

Liu Jian believes that if Ji Cai seeks price cuts blindly, it will also have a reverse effect on innovative drugs. He speculated that after 2025, the country's centralized band procurement system will be retained, but the intensity will weaken. The frequency of collective mining and price reduction will be slightly gentle.

In the context of pursuing the fairness of medical resources and the benefits of more patients, Liu Jian called on enterprises to pay attention to the development and change of county -level hospitals: "Foreign companies have entered county -level hospitals in recent years. Don't ignore this. "

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