From "Central Plains Grain" and "Chinese Kitchen" to "World Table"!Henan Agriculture Realization of "Three -Level Jump"

Elephant reporter Feng Jingwen/Wen Tu

On August 3rd, an elephant journalist learned from the press conference held by the Henan Provincial Government News Office that 25 national agricultural brands in our province, including 16 regional public brands, 9 agricultural products brands, and the total number ranked across the country. First. Henan is carrying out the strategy of going global in agricultural brands. The province's agricultural exports of more than 100 countries and regions have achieved three jumps from "Central Plains Grain" and "Chinese Kitchen" to "World Table".

By 2025, our province's agricultural brand will reach 1500

This year, the summer grain in our province was harvested again, with a total output of 76.261 billion kg, and the area and output ranked first in the country. The growth of autumn grains is comparable to all year round.

As a large agricultural province, the production of food, oil, fruits, vegetables, and livestock and poultry capacity in Henan ranks among the best. It is market -oriented. It is accelerating the construction of agricultural brands, leading consumption upgrades, activating the consumer market, promoting rural revitalization, promoting agricultural quality and efficiency, and efficiency, and efficiency and efficiency, and efficiency, and efficiency, and efficiency, and efficiency, and efficiency, and efficiency and efficiency of agricultural quality. Farmers increase their income.

(Data Map Elephant News reporter Zhang Xiaodong/Photo)

The brand is a reflection of the comprehensive strength of a country, a region, and an enterprise, representing the image, value and competitiveness of the product.

On April 17, 2017, the National Agricultural Brand Conference was held in Zhengzhou, marking a comprehensive launch of agricultural brand construction.

"Our province has participated in the 18th China International Agricultural Products Fair, and has organized more than 2,500 companies to participate in the exhibition. The trade signing volume is more than 114 billion yuan. Improve. "Zhou Chenliang, deputy leader of the Provincial Agricultural and Rural Department, introduced.

The reporter sorted out and found that as of now, the "Henan Province Well -known Agricultural Brand Catalog" includes a total of 1037 agricultural brands, of which 121 areas of public brands, 262 agricultural enterprise brands, and 664 agricultural products brands, covering fruit, vegetables, edible fungi, oil, oil Wait for 12 categories.

"There are 25 national agricultural brands in our province, of which 16 are regional public brands and 9 agricultural products brands, and the total number ranks first in the country." Zhou Chenliang said that by 2025 There were 1500, and 30 national agricultural products brands were created.

Create Henan Agricultural Business Card more than 100 countries and regions in more than 100 agricultural products in the province

7/10 dumplings in the country, 1/2 of the ham sausage, instant noodles of 1/3, and 1/4 steamed buns are produced in Henan. Henan Tongxu "Lixing" hot and sour powder accounts for 60%of the country's market share ...

To build a Henan agricultural business card, our province has launched the overall brand image of Henan Agricultural Agricultural Agricultural Agriculture.

Elephant reporters learned that through continuous cultivation and propaganda, Henan has created a number of "China's first and world -renowned" "top business cards" such as Shuanghui, Muyuan, Sanquan, and Miss.

At present, Henan is implementing the strategy of going out for agricultural brands. Xinyang brick tea landing on the countries along the “Belt and Road”. Zhengzhou Quick Frozen Foods open the African market. , Six consecutive years in the country. The province's agricultural exports of more than 100 countries and regions have achieved "blooming in the wall, fragrance outside the wall", and Henan agriculture has achieved three jumps from "Central Plains Grain Grain" to "Chinese Kitchen" and "World Table".

Zhou Chenliang said that our province will adhere to the brand's leadership, carefully build the unique boutique, famous products, and new products of our province, continuously expand the popularity and influence of Henan agricultural brands in the country, and vigorously promote Henan agricultural brands to go abroad and let the world share.

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