New consumption releases the growth rate of the new momentum in the first half of the year, ranking third in the province

The neighboring market at 5050 Plaza in the urban area, one by one "micro -shrinking shop" converted from the car trunk, made people who are used to "day and night" to buy them. The hot and romantic atmosphere formed by the music, bonfire, and fireworks performances, which attracts many citizens to drive to check in ... The newly released Wenzhou Economic Development Half -annual report shows that in the first half of the year, the total retail sales of consumer goods in Wenzhou was 187.31 billion yuan, year -on -year The increase of 1.8%, reflecting the influence of multiple rounds of local epidemic in the first half of the year, the consumer market in our city still has strong toughness under pressure operation.

Consumption has always been called "the first driving force for the national economy". Since the summer, with the improvement of the surrounding epidemic prevention and control situation, and the continuous efforts of various consumer stimulus policies such as consumer coupons, Wenzhou's consumer market has gradually stabilized and rebounded. Data show that the total retail sales of consumer goods in the city decreased by 10.1%year-on-year in April and narrowed to -3.6%in May. In June, it rose from a decrease to achieve a year-on-year increase of 5.4%in June. Restore. Among them, the retail industry performed quite well. According to statistics, in the first half of the year, sales of the retail industry in our city increased by 6.1%year -on -year, ranking third in the province; a average of 1 percentage points higher than the province.

This year's "6 · 18" offline promotion in the middle of the year, providing scenes for this set of data. According to the data provided by Wenzhou's "One Hundred Appliances", during the "6.18" period, the sales of the store increased by 86%, of which the sales of ice washing products increased by 120%, and the sales of kitchen and bathroom products increased by about 1 times year -on -year. The data of Wenzhou "Suning Tesco" shows that the discount discount and consumer coupons launched in the store are driven by the use of consumer vouchers. During the "6.18" period, Suning Tesco United Plaza store passenger traffic increased by 10%compared with the weekdays. Increased by 15%. According to statistics from Vientiane City of Wenzhou, from June 17th to 19th, the total retail sales of the mall exceeded 30 million yuan in three days.

The most obvious feeling of everyone feels from statistical data to real life is the moonlight economy represented by various trend night markets this summer. In the "Chao Play Exhibition District" in Minjiang Road in the urban area, a private car was lined up in turn. The owner opened the trunk and set up a folding table and chair for sale. The various self -made drinks, hand -made jewelry, and food snacks attract people to bring their families from the city to "rush the collection". It is understood that the average daily flow of this market on weekends was nearly 30,000. The "Blue Light Market" located on the banks of the Tanghe River relying on the cultural elegance founded by the Blue Lantern Stone Carvings Museum, to gather a large number of cultural and life aesthetic brands and industry big coffees as an eye -catching point. The rich format has gradually become a golden business card in the field of casual consumption in Wenzhou.

While the traditional consumer market accelerates the recovery, the recovery trend of emerging consumption and upgrading consumption is more obvious, and the overall stability of the consumer market has injecting strong momentum. Data show that in the first half of the year, consumption in the green intelligence field in our city increased rapidly. Among them, retail sales of new energy vehicles and wearable intelligent equipment products increased by 155.9%and 82.4%, respectively. The hot short -distance travel peripheral tour also drives consumption, camping economy and outdoor sports have become a new highlight of consumption. According to statistics, in the first half of the year, retail sales of sports and entertainment products increased by 13.8%. At the same time, online consumption has grown rapidly. In the first half of the year, the city's limited approval of zero industry achieved retail sales by 17.1%year -on -year through public networks. The new situation brought by the new consumption is not only related to the improvement of the quality of life in Wenzhou people at the moment, but also benefits from the two rounds of consumer vouchers launched by our city since this year. It is understood that the two rounds of consumer vouchers issued a total of 510 million yuan, and the denomination sales were 370 million yuan, which directly drove the consumer market of 7.06 billion yuan.

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