Why choose Harbin in China's advertising industry "Davos"?

"The venue of the venue of six or seven hundred people this morning was full. Until the end of 12 o'clock, the venue was full. Usually forums and conferences can easily form tiger -headed snake tails, but you see, this afternoon is full, which shows that everyone is on the forum to the forum. The expectations of expectation are very strong and enthusiastic, so we feel that choosing Harbin as the place of this forum is still correct. "This is the first China Advertising Association Chairman Zhang Guohua for 2022 (18th) China Advertising Forum. Evaluation of day activities.

Zhang Guohua

The choice is correct, so I can't help asking. As a China Advertising Forum, known as the Chinese advertising industry "Davos", why is it in many bid cities and chooses Harbin alone?

Regarding this issue, Zhang Guohua said that the reason why this year's China Advertising Forum chose to be held in Harbin is mainly based on four reasons.

First of all, the Harbin Municipal Party Committee, Municipal Government, and Heilongjiang Provincial Party Committee and Provincial Government attached great importance to this forum, which made him feel the enthusiasm of the government and the Harbin Municipal Trade Council. As a forum for the application, Harbin has been applied for two consecutive years. It is very persistent. They are deeply moved by Harbin's enthusiasm and responsibilities.

Secondly, the historical sedimentation of Harbin's creative design and the rich elements of modern fashion constitute its attractive urban tone, which is exactly in line with the tone of the China Advertising Forum. Harbin is a city with a blend of Chinese and Western culture. It is known as the reputation of "Oriental Paris" and "Eastern Moscow". It has a deep cultural accumulation and distinctive cultural characteristics, creating an open -tolerant, fashionable and confident city style. At the same time, Harbin is a well -known deputy provincial city in northern my country. It has outstanding location advantages, active international exchanges, deep science and education strength, and sufficient talent reserves, laying a solid foundation for the development of the creative design industry.

Third, Harbin has the needs of industrial development. For example, when Harbin is located in the direction of urban functions and industrial development, one of them is to create a "creative design capital", and the advertising industry belongs to the creative industry. It is in line with.

Fourth, due to the epidemic reasons, the China Advertising Forum held in the first half of the year was postponed in the first half of the year. This year, it was postponed to the second half of the year. During the China Advertising Forum, almost all over the country were hot sun, but Harbin was relatively cool. It was the most charming season. This also provided participants with a pleasant environment for the forum.

Forum site

With multiple reasons, "Davos" is here! So with his arrival, what are the help of Harbin?

"I have been to Harbin many times, but every time I feel different." Zhang Guohua said that it was 1975 for the first time in Harbin. At that time, Harbin could be described in 8 words: stunning, open, fashionable, and foreign. At that time, Harbin felt very strong, and in the country, it was a city that led the trend of the times.

In the past two years, Zhang Guohua has re -traveled. He has seen a lot of changes in Harbin, especially the development and construction of the Harbin New District. With the long -tail effect of this forum, Harbin's status and influence in the country have been improved again. "This forum has a lot of enterprises, including brand design, planning, and dissemination. Let more people like, let more people choose to visit Harbin, and choose Harbin's rich product products. "Zhang Guohua is full of confidence in Harbin.

Source: Heilongjiang Daily

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