Chongqing Tongliang: Solidly promote the construction of agricultural product brands to create a modern agricultural core competitiveness

Xie Feng Zeng Zeng Cover Journalist Cao Yu

In recent years, Chongqing Tongliang has adhered to the construction of characteristic agricultural product brands as an important measure to enhance the competitiveness of the agricultural product market, grow bigger and stronger industries, and solidly promote the construction of agricultural product brands, and achieved remarkable results.

At present, Tongliang District has successfully created the national agricultural product quality and safety zone. During the effective period of the area, 269 green foods, 65 unique agricultural brands selected and identified at or above the municipal level, ranking among the forefront of Chongqing.

Stable three major guarantees for the cultivation of the six major industries and growing six characteristic industries

According to the relevant person in charge of the Tongliang District Agricultural and Rural Commission, the "Development Plan for the 14th Five -Year Agricultural Industry Development of Tongliang District" was compiled locally to build and improve the "3+6" agricultural industry development system.

The three major insurance industries for stabilizing grain, oil, pigs, and vegetables are implemented, and the responsibility of "rice bags" is implemented. The area of ​​grain and oil sowing has stabilized 825,000 mu and 100,000 mu, and the output stabilizes more than 350,000 tons and 15,000 tons, respectively.

Implement the "vegetable basket" responsibility, build 200,000 mu of standardized vegetable bases, 5,000 acres of vegetable base films, and Chongqing's largest factory bud seedling vegetable base. The area of ​​vegetable sowing area of ​​361,100 acres and the output of 773,200 tons. Chongqing's first 7 -story intelligent pig farming factory was built, with 471,000 pigs out of pigs.

In recent years, Tongliang District has cultivated six characteristic industries: lotus root, high -quality fruits, chicken rabbits, ecological aquatic products, flower seedlings, and Chinese medicinal materials.

In 2021, there were 28,000 acres of lotus root in Tongliang District, with an output of 42,000 tons; 1,809 million poultry poultry and 1.56 million meat rabbits were released; 60,000 acres of specialized aquaculture were developed; developed honey pomelo, pear, citrus, plums and other characteristic fruits 115,100 acres, output of 109,300 tons; 46,000 mu of crops such as Chinese medicinal materials, peppercorns and tea leaves.

Improve the business system of the business system

Recently, it is the season when the dragon fruit is mature. In Tongkang Village, Qinglong Town, Tongliang District, there is the largest red -hearted dragon fruit base in the district. It is also one of the many "family farms" identified by Tongliang. About 60 acres of dragon fruit can bring an annual output value of more than 1 million yuan to the owner.

Right now, a dragon fruit tree has begun to hang fruit, and the red dragon fruit grows up under the sun.

Zheng Bo, a 54 -year -old owner, has a native of Tongkang Village. It has been planting dragon fruit for 13 years. The little red fruit not only brought Lao Zheng's benefits, but also created employment positions to local villagers, becoming one of the leading industries in the village.

It is understood that Tongliang District has strengthened the support and cultivation of new agricultural business entities, and has become bigger and strengthened in the agricultural industry leading enterprises. Specific measures include the implementation of family farms, professional professional cultivation plans, and continue to carry out the actions of the standardized and improved action of peasant cooperatives. Through these Policies help the means, gradually explore new models and new momentum of agricultural development, and improve the linkage mechanism of interests.

As of the end of 2021, Tongliang has cultivated 146 leading enterprises at the district level, 32 municipal leading enterprises, and 1 national leading enterprise. , Identify 1007 family farms and large professional households.

In 2021, Tongliang's finances at all levels continued to increase investment, developed and expanded the new type of rural collective economy, established and improved the "new agricultural business entity+village collective+farmers" interest connection mechanism, and supported 68 village collective projects.

At present, Tongliang has developed more than 500 collective economic projects throughout the district, driving 33,000 people to participate in the development of the collective economic development, and realizing the collective economic operation income of the village community in the region of more than 80.8 million yuan.

Accelerate the cultivation of characteristic agricultural brands to improve agricultural benefits

It is the top priority to carry out the quality of agricultural product brand construction.

According to reports, Tongliang District strengthens the quality and safety supervision of agricultural products, conducts a solid monitoring of the quality risk risk of edible agricultural products, trials a system of consumption agricultural product commitment to meet the standard certification system, and conducts more than 2400 batches of consumption agricultural product risk testing (supervision and random inspections), and more than 19,000 fast inspections. The qualification rate remained above 97.4%, and the trial rate of the qualification certificate of the consumption agricultural product commitment reached 100%.

In terms of strengthening the cultivation of public brands in agricultural regions, Tongliang Agricultural and Rural, Market Supervision, Business, Cultural Tourism, Meteorological and other departments co -exert their efforts to rely on the construction of "Bayue Nongzhuang" to plan and create public brands of agricultural regional agricultural regions of "Long Township".

The number of agricultural brands in the validity period of the various systems selected and identified by the Tongliang system reached 65, with 269 green foods during the validity period. Among them: 2 agricultural product geographical signs, 5 nationwide specialty and new agricultural products, 19 famous agricultural products in Chongqing, 7 geographical indication trademarks, 1 Chongqing high -quality climate agricultural products, and 5 Chongqing good grain and oil products. Cultivated public brands such as "Tongliang Mulk Fish", "Tongliangliang Rice", "Populus Pepper", and "Tonglianglianglong Pomelo" and other local characteristic areas.

The relevant person in charge of the Agricultural and Rural Commission of Tongliang District said that in the next, Tongliang will continue to develop and expand the agricultural industry around the three major guarantees and six characteristic industries, improve the business system, strengthen scientific and technological support, strengthen brand building, and accelerate the industry Transformation and upgrading can help the countryside comprehensively revitalize.

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