Is a cup of coffee cut?Let 4 ℃ ice coffee, cool 40 ℃ summer

Author:Xinmin Evening News Time:2022.08.05

On Nanyang Road, Jing'an District, there is a small window of a 2 -square -meter. Beginning in 2015, a couple were here to sell coffee to people passing people. This inconspicuous shop is the starting point of Manner coffee.

A few years have passed, and the blue sunshade on the window looks a little old, but the consumers who come here are endless. It is such a "Shanghai Full Coffee Shop", which now has more than 200 national chain stores, as a local coffee brand in Shanghai, growing up with the coffee culture of this city.

On Yongkang Road, Xuhui District, there is also a small window. The barista behind the wall hole is deaf and dumb. The fat bear claws extended out of the concrete hole, or delivered coffee, or "Yeah". This is the cute and cured bear -claw coffee.

Just last month, the new "seed shop" of Bear Claw Coffee was tried in Pudong. For the first time, the blind person served as a barista and a store manager to provide a broader employment option for disabled people. This public welfare disabled coffee also has a bigger goal, and it may expand to about 100 in the first half of next year.

Today, Shanghai has nearly 8,000 cafes and is one of the largest cities in the world. The growth story of the two "window shops" has become a vivid footnote of Shanghai coffee culture.

Cafe can be regarded as a vitality index. For example, for Starbucks coffee, sociologists have proposed the concept of "third space" outside the workplace. In the third space like Starbucks, information gathers here, people link to each other, innovate sparks, and people have more possibility of self -discovery and self -expansion. The number of Starbucks stores has gradually become an indicator to measure the degree of business and consumption activity in a regional region.

Data show that in the first half of 2022, there were 117,300 coffee stores in Mainland China, and the market development potential was huge. The top three cities with the largest number of coffee stores in the country are Shanghai, Beijing, and Guangzhou, respectively. Among them, Shanghai's performance is particularly eye -catching. Although affected by the epidemic, the number of local cafes has not increased. With the rapid replenishment and potential of urban consumption, Shanghai's small and medium -sized coffee stores also show strong recovery capabilities.

Not only satisfied with consumption, Shanghai is making coffee culture into a new world -class city business card.

Yesterday, the 2022 Shanghai Coffee Culture Zhouqiu, which is also one of the 12th Bentes IP of the 3rd "Fifth Five -Year Shopping Festival". The "Shanghai Coffee Industry Alliance" announced the establishment of a large -scale chain coffee brand including Ruixing, TIMS, and wheat coffee. In order to promote the "Shanghai Standards" of the coffee industry's talents, Hongqiao International Coffee Port reached in -depth cooperation with the Shanghai Human Resources and Social Affairs Bureau Technician Association, and will jointly participate in the preparation of the professional certification standards of Chinese barista. In the near future, Shanghai will launch coffee "Shanghai Price, Shanghai Index" to help Chinese coffee go to the world.

Takeaway orders have increased, small shops have resumed business, and new stores open doors to welcome guests ... The coffee fragrance of coffee at the end of the street has become the best interpretation of the rapid return of fireworks in Shanghai. In a cup of coffee, it contains toughness and vitality, and it can also taste the city's unique Haipai culture and humanistic charm.