This year, I ca n’t get six questions about opening the store, so do n’t open the store

In recent years, it seems that a consensus has been formed in the society. Without full grasp, do not open a store.

Consensus is only consensus and does not represent the real behavior of people. For example: Many people know that it is very difficult for the stock market to make money, but it still cannot stop people's urge to rush into the stock market.

In the same way, the same is true of opening a store. Many people know that opening a store is difficult to make money, but many people do not believe that they can't make money. It belongs to the warrior who knows "knowing the mountains and tigers, which is biased towards Tiger Mountain".

The main reason for these people to open a store is that they saw that some people made money when they opened the store, but ignored more people to open the store.

Taking Changzhou Wanda Golden Street as an example, more than 100 shops opened by more than 100 meters, and the frequency of changing signatures here is beyond your imagination. Suppose you haven't been shopping for half a year, you will find that many of the shops in your memory are gone.

Although the survival rate of shops on the street is not high, this does not prevent the merchants from going to the successor to come here.

Seeing some young bosses who had been closed in just a few months, I was really heartbroken, because they may lose all the money made by working, or even liabilities.

I know a young entrepreneur, and 480,000 took over a well -known chicken chop chain store in China, just in this street I was familiar with. The transfer fee reached 200,000 yuan, which refreshed my cognition. Because this store is about 30 square meters, there are only some fried equipment in the store, but it is so high to transfer fees. How much does it take to make money a day to make money?

What is even more puzzling is that the previous boss decided to transfer it without making money here without making money. Why did he think that he could make money after taking over this chicken steak shop?

Sure enough, he closed the door after a huge sum of money to take over and became a clothing store. The family's hard work has been drifting like this for several years, which is a painful lesson.

If you are like him, when you see someone transferred the shop, you want to take over, so did you ask yourself six questions before taking over the store?

If you haven't asked these 6 questions, don't open the store at will!

First, how to let customers in the city know your shop? Due to the limitation of geographical location, the store has a certain regional characteristics. But the shop business is good or not, it depends on whether we can let people in the city know us?

Some netizens may think that a shop can't radiate so far, at most it is only three kilometers nearby. Why bother to make everyone in the city know?

The reason is that the passenger flow of the store is not necessarily nearby consumers, and 10-20%of consumers will come from three kilometers away. Why is this so? Because many consumers do not have to stay in the office, they may be the nature of sales and need to run throughout the city. Maybe because he has heard the name of your store, he will go to the store to consume when he is passing by.

So the question is, how can I let people in the city know your shop?

The biggest feature is "no one has me", followed by "people have me excellent."

Suppose you just opened a ordinary chicken steak shop. Without any characteristics, it is difficult to make consumers remember you, and you are not irreplaceable. The minimum requirement for opening a store is what others also have. We can do better, look better, etc. A higher requirement is innovation, and it is the reason why other people must try.

In addition to our stores, we must also learn to use consumers' reputation and use short videos to spread quickly. The highest state of commercial competition is word of mouth. If we have no strength in this area, we must learn to use short videos to quickly explode a brand.

Second, how to let the customers of the surrounding two kilometers come to your shop? It is not difficult to let customers two kilometers know your store, and there are many methods. The difficulty is how to give customers a reason to refuse.

There are many restaurants on the Internet that have given us a look. For example: a barbecue restaurant launched a 99 yuan package, the package is worth 999 yuan, including 100 skewers, 100 bottles of beer.

If you are a person who likes to skewers and drink beer, and the shop is very close to you, I believe you will experience it in the past. This is an indispensable reason.

There are many reasons that are indispensable, as long as you can grasp it.

Third, how to let customers spend your store? We can attract customers to enter the store with very favorable packages. How to make customers extra consumption is the key to the problem. Otherwise, although there are many customers in the store, they do not make money.

Fourth, how to let customers consume your shop while consumption? There are many reasons for customers to share your shop, such as: receiving unexpected surprises, services exceeding expectations, and the taste of the dishes are super delicious and can make money.

Fifth, how to make customers often spend your store? Many shops do things with a turnover rate. If the customer does not have a return rate, it will undoubtedly die. The reason why the customer's return rate is high is close to the reason for the customer to share, and you can learn more.

Sixth, how to let old customers lead new customers to your shop? Customers to bring customers are also the reason for the store business. We must give old customers good service, good enough products, or to allow old customers to benefit from it.

Imagine, suppose we can open the store after these six o'clock at the same time. Will it be much higher than others?I have also encountered such a software company recently to develop software that helps physical stores to solve these six problems. I personally think that this company is very promising and has made angel investment.

What do you think of such a set of software market prospects that help physical stores to solve the problem of fewer customers?Welcome everyone to make opinions and suggestions!

This is the best era and the worst era. With capital thinking and innovation models, the world is your stage!

In the new business world, there are no eliminated industries. Only the eliminated products and outdated business models will focus on product innovation and model innovation in the future.

If a company or a boss, if the shortage of innovation ability is destined to be defeated in advance, please remember that there is no innovation, how can you have imagination!

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