Tencent won the French game company Ubisoft?Why is Tencent so fierce?

Recently, if you want to ask what news in the game market is the most sensational, Tencent's big hand increases holdings is undoubtedly the best of them. It is news that Tencent has to win the French game company Ubisoft. Many people are asking why Tencent is so big so big Scaled acquisition? Where is the reason?

1. Tencent won the French game company Ubisoft?

According to the Finance News Agency, according to the media quoted people familiar with the matter, the game giant Tencent is planning to increase its shareholding in the French game group Ubisoft and seek to become the largest shareholder of Ubisoft. After the news came out, Ubisoft's stock price soared 21%on Thursday, but as of the closing increase, the increase was narrowed to 10.96%.

In 2018, Tencent has acquired 5%of Ubisoft's shares. According to sources, the company has contacted Ubisoft's founder of GUILLEMOT and expressed his interest in increasing Hugiby.

Ubisoft is a developer of the global popular game "Assassin's Creed", "Prince of Persia", "Rainbow Six". As of the closing of Thursday, Ubisoft's valuation was 5.651 billion euros (about RMB 39.013 billion).

The two sources said that it is unclear how much Tencent wants to increase its holdings of Ubisoft, but Tencent's goal is to become the largest single shareholder of Ubisoft by increasing its shareholding.

Many sources said Tencent hopes to acquire part of Ubisoft's equity from the Gilemot family. The Giemot family has 15%of Ubisoft's shares. There are also sources that Tencent will also seek shares to acquire public shareholders of Ubisoft. According to Ubisoft's latest annual report, about 80%of the company's shares are owned by public shareholders.

After the news came out, Ubisoft's stock price soared 21%, the largest single -day increase since 2004. The average stock price of Ubisoft has been 44 euros in the past three months. If the source said, at the price of 100 euros per share, Tencent's acquisition premium will be as high as 127%, which is close to the historical highest price of Ubisoft in 2018 in 2018.

Second, why is Tencent so fierce?

We see Tencent's large -scale increase in holdings, and many people in the famous French game company Ubisoft will be strange. Why should Tencent increase the holdings on a large scale at this time? Where is Tencent's purpose? How can we analyze and judge Tencent's current approach?

First of all, Tencent's current large -scale increase holding game company Ubisoft is actually a very symbolic thing. This is also the first time Tencent has been proliferating such a large -scale large -scale large -scale in the game market this year. This also represents Tencent At present, the capital layout of the gaming market has begun, further accelerating Tencent has begun to make effective market layouts in the game market, thereby improving its market competitiveness. This is the core reason for Tencent's approach. An important starting point.

Secondly, a large -scale change in the entire international game market is currently undergoing large -scale changes. More and more international game giants have begun to see some more independent game production companies, especially game production companies with original market capabilities. The company has more market value. Ubisoft itself is such a company. As an old -fashioned French game company, Ubisoft actually designed and developed very famous game products, such as the assassin's credentials that everyone is very familiar with. For this game with strong original ability, the company is actually becoming a popular citron that is popular in the market. After all, only companies with strong original ability can continue to launch good products to help games such as Tencent like Tencent like Tencent The giants have obtained market returns.

Third, from the perspective of long -term market development, Tencent's current approach is actually robbing the original ability of the game market, so as to provide more possibilities for its long -term development. This is not just what Tencent has done. Many well -known international game giants are actually doing this, including the previous discussion. Microsoft's big acquisition of Blizzard is also a logic. Looking at Tencent's acquisition, we should use more objective, more rational and more macro perspectives to judge. Only in this way can we analyze where Tencent's true intention is, and how we should promote it, or understand Tencent's practices.

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