Self -exposure to bring 200 million yuan in net earnings 4 million yuan, the "Rainbow couple" responded to the investigation

Jimu Journalist Zhou Hao

Recently, the Internet celebrity anchor "Rainbow couple" claimed that they brought 230 million yuan a day and more than 4 million net profit, which attracted widespread attention. Jimu Journalists noticed that they lived 8 games in the last month, with averaged sales of more than 30 million, and a single live sales sales on July 15 exceeded 120 million. It is reported that the tax audit department has received real -name reports on the tax situation of the enterprise and intervened in the investigation. In this regard, the "Rainbow couple" said that they would not do what should not be done.

Self -exposure of 200 million yuan a day's net earning 4 million yuan

Recently, a short video platform Internet celebrity anchor "Rainbow Couple" released a video that claimed to bring 20 million yuan a day, except for all expenses, and earned about 4 million yuan. The couple said in the video that a live broadcast sold a total of 230 million yuan, because the cost was high, and the welfare Canadiabuka and market spent a total of 10 million yuan. There are also about 30%of products without commissions, and about 70%have commissions. And sell well -known brands, so the commission is relatively low, which is about 10%of the combination. They also donated live income donations, which cost nearly 1 million yuan, equivalent to earning more than 3 million yuan a day.

This video has attracted widespread attention, but many netizens who see hot search are strange to the name. Data show that the "Rainbow couple" account has 9.38 million fans on a short video platform. At present, there are 1300 videos of the account, which records the process of the couple from obscurity to becoming an Internet anchor.

"Rainbow couple" (Source: video screenshot)

The "Rainbow couple" is a "post -90s" couple. The woman is named Sun Rainbow. The man is named Guo Bin. Both of them are from Renshou County, Sichuan Province. The first video of their account homepage was released in February 2019. At that time, Sun Raihong was hospitalized and was looking forward to the arrival of a new life. In the early "Rainbow couple", the video content was basically shared the life of couples and children, and each video praise was about one or two thousand. Their popularity began to grow rapidly in the first half of 2020. During that time, the "Rainbow couple" used multiple videos to tell their love and their experience over the past 10 years.

Sun Raihong once said in the video that she was born in 1990. She was a high school classmate with Guo Bin and Guo Bin was 3 years younger than him. She took the initiative to pursue Guo Bin for two years with countless love letters. The two fell in love in 2011 and officially entered the marriage hall in 2018. Now she already has three sons. From time to time, the two will express their love with the help of videos. The story of this female sister -in -law chasing men also helps them gain a lot of fans.

In addition to love stories, they also have many fans because of the history of their family. Sun Raihong has passed on the concept of "born to catch bad cards and can live well" in the video. According to her, the two have done various part -time jobs, and she has encountered work everywhere after graduating from college. Although he is a hotel management major, but due to his height and appearance, the interviewed hotel's front desk failed, and the interview car was rejected. In desperation, he entered the sales industry. Guo Bin has been promoted to senior manager, and it has entered a million annual annual annual. They started to shoot Douyin seriously in 2020. One year later, fans from hundreds to 3 million, and the couple also bought more than 800 square meters of single -family villas for 43 million yuan this year.

Sun Raihong, who is not outstanding, is often attacked by netizens, but she fights back with "ugly and beautiful", which has resonated with many fans.

"Rainbow couple" responded to investigation by the tax department

Because the usual shared videos are mainly family life, the fan groups of "Rainbow couples" are mostly women. The data of shaking inspection shows that the "Rainbow couple" has a total live broadcast of more than 200 games. The proportion of live audiences and video audiences is more than 90 %, and more than 70 % of the audience is between 25-40 years old. The selection of "Rainbow couples" also naturally tends to be home supplies, mother -to -child pets, and guardians. In the past month, 8 games were broadcast, and the average sales of more than 30 million yuan per game. In the live broadcast of confinement at 9 o'clock on July 15th to 6 pm, a single live sales sales exceeded 120 million yuan, the number of viewers exceeded 20 million, and the powder increased by more than 300,000.

"Rainbow couple" live screenshot (Source: Network)

The "Rainbow couple" live broadcast of the business red fire, and the voice of questioning followed. They have been questioned whether there are professional MCN institutions packaging promotion, but they said that family members are assisting them in their work. In addition, their live products and activities were also questioned by some netizens. On the Black Cat Complaint Platform, Jimu Journalists searched 20 complaints about the "Rainbow couple". Among them, some people claim that they bought a tablet computer that activated in advance in its live broadcast room, and some questioned the beef purchased as synthetic beef. Others said that the welfare activities on the day of the July 15th Supreme Field were inconsistent with early publicity.

Jimu reporter noticed that the "Rainbow couple" account is bound to "colorful is the rainbow" enterprise store. The business license shows that the full name of the enterprise is Chengdu Cai Cai is Hong Information Technology Co., Ltd., which was established on December 4, 2020 with a registered capital of 1 million yuan. The legal representative is Sun Raihong. Retail, cosmetics wholesale, daily necessities, luggage sales, retail shoe and hat, jewelry retail, etc. According to the information of Tianyancha, the company was jointly held by Sun Rainong and Guo Bin. In addition to the above companies, Guo Bin also includes Chengdu Bincai Supply Chain Management Co., Ltd. and Chongqing Wenzhi Information Technology Co., Ltd. According to media reports, the tax audit department has received real -name reports on the tax situation of the enterprise. The Chengdu Taxation Bureau has recently been concerned about the "colorful color is the rainbow" enterprise, and the report has been involved in the investigation.

After the news came out, some fans commented on the "Rainbow couple" account comment area that they looked forward to good news after the tax check. The "Rainbow couple" replied that thanked trust is the obligation and responsibility of every citizen according to law. He also responded to the fan under another video that he was the lowest person, and he could be content with what he should not do.

"Rainbow couple" responded to the investigation by the tax department (source: "Rainbow couple" video review)

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