[Focus] A grain of Yunnan coffee beans actually caused the "butterfly effect" in Shanghai

In order to order Yunnan Coffee in the dehome cafe, the owner will always put a few flowers in Yunnan. Xu Jinghui Photo

After 00, the girl He Weiqi has a dual identity: in Shanghai, she is the owner of the dehome cafe. The boutique coffee shop opened in August last year recently appeared on the popular list of Jing'an Temple coffee. The second store will open next month; in her hometown Yunnan, Yunnan , She operates a 4,000 -acre Yunnan Coffee Manor. From the raw bean of the planting source to a cup of fragrant coffee at the end of the consumption, the double identity is superimposed, just like an invisible bond, a glimpse of the many fine branches of the Chinese coffee industry chain.

2022 Shanghai Coffee Culture Week on August 4th, the coffee culture has also drove the industry development as of the end of June, the number of Shanghai cafes has reached 7857. Among them, Yunnan coffee is becoming a trend not only fragrant, but also a few thousand The south of the colored clouds and the south of the color cloud continuously improves the quality of the upstream of the industrial chain

The villagers in Dachehe Village, Nanping Town, Simao District, Pu'er City, Yunnan were picking coffee fruits (taken on February 23). Photo by Xinhua News Agency reporter Chen Xinbo

Experts believe that Shanghai can use coffee culture to improve the new consumption popularity to drive related industries to upgrade the new consumption popularity

Zihan Photo

Consumption upgrade: Yunnan Coffee is sought after in Shanghai

DEHOME Cafe opened at the intersection of Beijing West Road and Tongren Road in Jing'an District. When walking into the store, Yunnan and Shanghai echoed strong vision. The card seats and futons on the inside are full of Yunnan flavors, and when they turn to the outside, the building and floor -to -ceiling glass windows complement each other, with a strong Shanghai atmosphere. "From the source to Shanghai" -This is also the information that the cafe wants to pass at the beginning of design, just like its store name "Dehong" from a place name in Yunnan.

Falling on coffee becomes more pure. On a green bottom signboard by the door, it is clearly written "only selling Yunnan coffee". When the menu is opened, the choice is not much, but it is very special. For example, a main coconut latte is added with coconut on the basis of Yunnan coffee, and then sprinkled with flowers in Yunnan. The vision and taste are amazing. Many consumers also like to order a cup of "coffee fruit tea", which is made of special raw materials in Yunnan Coffee Manor, such as coffee fruit glue, coffee flower, coffee nectar, and the entire Shanghai is very rare.

Because of this, even if this shop and Manner coffee first shop is close, it does not prevent consumers from "lipping". "I chose the address in April last April and opened in August. The revenue and expenditure was balanced in the first month." What surprised He Weiqi was that in the city in Shanghai, there were many professional coffee enthusiasts. The taste of Yunnan coffee can also be talked about, which gives her a sense of intimacy.

In the Yunnan Pu'er Aiyi Manor Coffee Co., Ltd., the staff was busy on the roast bean production line (taken on February 22). Photo by Xinhua News Agency reporter Chen Xinbo

Yunnan coffee is indeed more and more eye -catching. The "2022 China Coffee Consumption Insight Report" shows that as of February this year, there were 569 merchants sold in Shanghai coffee, an increase of 848%year -on -year, and the order volume increased by 713%year -on -year.

Energy source: Consumer terminal feeding industrial chain upgrade

The new consumption expands domestic demand. Yunnan coffee heat in Shanghai coffee market is underwent the coffee industry chain to upgrade layers.

He Weiqi returned to Shanghai from Yunnan in mid -March. Every year, it is the harvest season of Yunnan Coffee Manor. She can see more and more Shanghai boutique coffee shop owners in Dehong, "they are all purchased in person." After becoming a shopkeeper, she felt more clearly that how the terminal consumption has effectively nurtured the upstream upgrade of the industrial chain.

This is a new acquisition of coffee fruits taken by a new acquisition and preparing for treatment in a coffee manufacturer in Pu'er City, Yunnan. Photo by Xinhua News Agency reporter Chen Xinbo

For example, the current DEHOME cafe mainly provides two methods of coffee treatment -sun exposure and honey treatment. Both can better reflect the flavor of Yunnan coffee beans, but after coming to Shanghai, He Weiqi found that many boutique cafes will use disgusting. Oxygen treatment method, there is a wine fragrance in the taste and the price is higher. She brought this skill back and tested multiple batches in the coffee manor. It was found that the effect was good and prepared to expand the scale in the future.

"It is recognized in the coffee market represented by Shanghai, which is the confidence of the fine development of Yunnan coffee." Hu Faguang, a researcher at the Institute of Tropical and subtropical Economic Crops of the Yunnan Academy of Agricultural Sciences, believes that Yunnan Coffee only achieves industrial chain upgrades and entered fine development. The road of the road can develop healthily and sustainable. Last year, He Weiqi also sponsored the two coffee planting farmers in the manor to learn coffee raw beans. I felt that "although it is expensive", the income of coffee farmers can be increased by two to three times, which can help Yunnan coffee beans to play brands.

Positive cycle: bring new motivation to the coffee industry

At present, the number of global cafes in Shanghai has become a well -known "coffee capital". Starting from the consumer side, the Shanghai coffee economy seems to be a fan -butterfly wings, the accumulation of Haipai coffee culture and the rush of commercial vitality, leading the trend of the coffee industry, and also driven the transformation and upgrading of the Chinese coffee industry chain.

This is a coffee sun in a company in Simao District, Pu'er City, Yunnan, and the staff is tanning coffee (information picture). Xinhua News Agency

Experts said that the demand on the Shanghai consumer side has led to the development of the Yunnan industrial chain; and the upgrade of the Yunnan industrial supply side can meet the new needs of the Shanghai market -such a spiral rising forward cycle will add new to the booming development of the Chinese coffee industry. power. Lao Yiling, director of the E -Commerce Research Center of Shanghai University of Finance and Economics, believes that the "butterfly effect" brought by a Yunnan coffee bean to the industry is inspired: in addition to empowering the industry chain, Shanghai can also be deep in the industry chain Put in. As the International Trade Center, the development pattern of Youjinyou's foreign trade has been basically formed in Shanghai. Essence For example: In June of this year, the Dolphin Robot Company first launched a comprehensive solution for COFE+four sets of robotic cafes. The company's founder Han Feizi said that the coffee robot has been exported to the United States, Germany and other countries. Nearly a thousand units, "China's coffee robots are popular abroad, not only set off a new round of new industry technological revolution in the new round of" unmanned cafe ', but also bring Yunnan coffee beans, Xinjiang hazelnuts, Guangxi syrup and other products together to bring out to sea together. "".

Written article: Xu Jinghui

Source: Wen report

Edit: Zhang Yin Di

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