The "Three Three Three" of the Gaoxian Market Supervision Bureau of Sichuan Province Promoting the effectiveness of trademark strategies

Recently, the reporter learned from the Gaoxian Market Supervision and Administration Bureau that since this year, the bureau has regarded the implementation of trademark strategy as an important starting point for serving the economic construction of Gaoxian and promoting local economic development, and promoted the development of trademark brands to achieve good results. This year, 269 registered trademarks were added, of which 1 new geographical sign was added. At present, there are 2,511 domestic effective registered trademarks in the county, of which 5 geographical indications have proved 5 trademarks.

"Three efforts" strengthen publicity and improve the awareness of the development of trademark brands

The bureau focuses on carrying out centralized publicity, visiting publicity, and key publicity, and improves the breadth, depth and accuracy of trademark brands. Use the time to use the "3.15" consumer rights protection day, "4.26" World Intellectual Property Day, etc., hang 26 promotional slogans, issue more than 2,000 propaganda materials, and answer more than 100 on -site consultations to help market entities and the masses understand trademark brand knowledge , To improve the awareness of the importance, necessity, and urgency of trademark brands, and to increase the awareness of "trademarks and enterprises" of market entities. Use the daily supervision and inspection, sending the law to the countryside, etc. to visit 58 companies, and adopt the form of oral publicity, answer questions, and other forms to publicize the relevant laws and regulations of the market entities to guide market entities to understand trademark brands in pioneering markets, promoting production, and doing doing production Large industries and active role in large -scale operations, and improve the awareness of "trademark helping enterprises" in market entities.

At the same time, the bureau gives full play to the advantages of the cadres of the grass -roots market supervision office and frequent contact with the market entities. With the brand effect of trademarks, local enterprises have enlarged and strengthened characteristic industries, expanded the successful example of product market competitiveness, and enhanced the awareness of market entities "strong trademarks".

"Three of hardships" strengthen services and promote the development of trademark brands

The bureau has paid close attention to trademark brand research, foundation and training, further laying the theoretical basis of trademark brand service, improving trademark brand service data, and promoting the quality and efficiency of trademark brand services. Through field surveys, telephone access, consulting information, online inquiries, key analysis, etc., collect, sort out and analyze the status of trademark brands in the county's market, form a special investigation report, and lay the theoretical foundation for some targeting trademark brand services. Through field visits and the trademark network inquiry of the State Administration of Market Supervision, learn about the trademark information, brand status, sales area and other information of the county's market entities, and establish and improve the "General Trademark Accounts for the Management of the County", register the status of trademarks and business addresses in detail , Contact information and other items to provide data on the implementation of trademark brand services.

Based on the premise of respecting the autonomy and self -decision -making power of the enterprise, the bureau has organized the relevant learning and training on the implementation of trademark strategies through organizing training sessions, seminars, and special lectures through organizations. Training to help enterprises establish the concept of promoting the implementation of trademark strategies.

"Three attention" strengthening guidance, improving the development of trademark brands

The bureau focuses on precise guidance, active guidance and cultivation guidance, strengthened key assistance, strengthened the "one enterprise and one policy", and focused on improving the quality of trademarks. Through the investigation of the status quo of the register of the market's market entity, comprehensively grasp the registration, use, and protection of the market subject trademark, screen the key cultivation objects, and issue the "Trademark Registration Suggestions" to the market entities that do not apply for trademarks and use unregistered trademarks. , Improve the accuracy of trademark application registration. Implement the work mechanism of the "first leader", in charge of the specific grasp of the leadership, and the led by the led room, implement the "one -to -one" assistance guidance system, deepen the visits of key enterprises, understand its difficulties and doubts in trademark brands, and timely Provide legal aid, policy assistance, implement "one enterprise, one policy", and guide the construction of trademark brands in a targeted.

Focusing on the layout of traditional advantageous industries and the "14th Five -Year Plan" industry in the county, the bureau highlights the cultivation of trademark cultivation of emerging industries and traditional advantageous industries, increases its own trademark ownership rate and usage rate, promotes independent innovation, promotes transformation and upgrading, cultivates local characteristics Industrial trademark brands have driven the development of industrial development. (Tan Jiqun Gou Yuncai reporter Cheng Boquan)

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