[常 【【] Changde Mi Fan’s article is worth doing strongly

□ Wang Yonggang

According to media reports, starting on August 2nd, Changde City officially launched the selection of famous rice noodles and drinking products. As the "fan" of Changde Mi Fan, I think it is a good thing.

Fortunately, the attention of relevant departments and industries can guide all rice noodles stores to pay attention to diet safety and catering quality, and can also attract the attention of the whole people through selection.

Fortunately, it is not impossible to let Changde rice noodles go to the front desk from the background. This year, the output value of Changdemi is expected to exceed 4 billion yuan. Changde is the home of Changdemi Fan. It is bigger and stronger at home to drive the rapid development of other venues.

Fortunately, Mi Fan seems to be small and inconspicuous, but it is worth making a lot of articles. Changde Mi Fan has a long history of production and processing, many practitioners, and countless fans. According to the statistics of the Mi -Mi Fan Industry Office, there are currently 21 Changde Mi Fan production enterprises in the city, more than 10,000 local Changde Mi flour shops, and more than 13,000 other places. There are about 160,000 employees who open rice noodles in the local and other places. There is no peak season for rice noodles. Even in the current large catering stores, which are affected by varying degrees, the specialty stores that run rice noodles are almost unprofitable. The confidence and confidence.

Chongqing Xiaotian was originally a local brand in Chongqing, but through Chongqing people for many years, it has jumped from a regional brand to a national brand. Now the output value has exceeded 40 billion yuan. The current Chongqing small noodle restaurant in Changde City is no less than 10.

Fujian Shaxian snacks and rice noodles belong to the sunrise, but the former borrowed the idea of ​​Internet development, vigorously developed franchise stores, and quickly siege the city to take the fast track. At present, there are thousands of franchise stores across the country, and there are more than a dozen provinces and cities. There are thousands of stores in Changsha in our province alone.

Compared with Chongqing and Shaxian, the development of Changde Mi Fan industry has to do a lot of work. It should play an advantage. The curve overtaking has caught up.

Do a good job of overall publicity. At present, the most influential propaganda between Changdemi Fan is Wang Han's free publicity that Wang Han has done for us on Hunan Satellite TV: "Those who eat rounds are still flat." There are very few other publicity. From the perspective of government level, the overall packaging promotion of Changde Mi Fan is very important. Last year, the Changde Municipal Government issued the "Ten Policies and Measures of Changde City Support Changde Mi Fan Industry". Essence The competent authorities, industry associations and rice noodles production and processing enterprises, and rice noodle stores should jointly link together to plan a variety of rice noodles promotion activities, such as the annual Changde rice noodle festival, the annual rice noodle contest, the search for the spokesperson for rice noodles, etc., but also make high -quality Changde rice noodles The image promotional video is broadcast through central media, provincial media, and Internet platforms to create the Changdemifri brand with multiple prongs. The promotional video of "Hey, Little Noodle", which was aired on CCTV many years ago, has played an important role in the national impact on Chongqing's small noodles.

Strengthen brand building. Changde Mi Fan should be strengthened as a public brand, and at the same time, it is necessary to create a number of enterprises to create its own brands. At present, there are not many companies and stores that truly owns the independent brands of Changde Mi Fan in the Changde market. The well -known rice noodles brands of "Code" are still less. After the development of "Yuanyuan Xiang" and "Fan Xiaode" autonomous rice noodle brand, Changde Hong Food Co., Ltd. has developed Changde Mi Fan as a selling point on the Internet and is loved by many fans. Anhua Black Tea is a public brand of Anhua, but at the same time, the local enterprises of Anhua mostly created their own black tea brands. When promoting it, Anhua Black Tea was uniformly promoted. To grow. Changde can learn from the experience of neighbors. Public brands and corporate brands walk on both legs, public brands are playing the market, and independent brands seek development.

Among the ten policies and measures supporting the development of rice noodles in Changde City, the development goals of "building tens of billions of industries and layout of millions of cities" were also proposed. This is a more direct and effective method for brand creation. For business, the brand's rapid expansion and promotion is the winning method of operation. It opens the Changdemi powder store to the whole country. The brand influence of Changde Mi Fan and the influence of Changde City will definitely follow. Of course, all franchise stores must have the unified image recognition system of Changde Mi Fan. Changde Mi Fan's diet safety standards and service standards. You ca n’t open a store to be called Changdemi Fan Store.

Build an industrial chain. To grow into an industry, a single product must have a complete industrial chain as a support. Changde Mi Fan must realize the integration of the integration of raw materials manufacturing, production and processing, market sales, seasoning, and the entire industrial chain of rice noodles to form the rice noodle industry. Rice powder economy. "Chongqing Daily" reported that Chongqing is accelerating the creation of the entire industrial chain of the small face. This year, the Chongqing Xiaoman Industrial Park has been officially started to build the Chongqing small -faced industry chain through the industrial park, and the establishment of "Chongqing Xiaotian Chongqing creation" as a sign. New landmarks of Chongqing food culture. Among the ten policies and measures supporting the development of rice noodles industry in Changde City, it also clearly proposed the target plan to support the creation of Changde Mi Fan Industrial Park. It is hoped that the relevant departments can actively act and make the Changdemi Powder Industrial Park be completed and put into operation as soon as possible.

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