Consumption reference 丨 Bona Films starts purchases, the company is getting heavier

Reporter He Hongyuan and Chen Sha reports from the 21st Century Business Herald reporters

It's time to redefine Bona Films.

On August 8th, the company conducted an open roadshow before listing. On August 9, Bona opened subscriptions, and the number of public offering publicly issued about 275 million shares, and the purchase price was 5.03 yuan/share.

The issuance announcement shows that Bona's public offering of 275 million shares this time, accounting for 20%of the total share capital after the issuance. After deducting the issuance costs, the net amount of funds is expected to raise 1.24 billion yuan, which will be invested in film and theater projects.

The prospectus shows that from January to June, Bona Film's revenue was 1.473 billion yuan, an increase of 81.89%year-on-year; net profit was 236 million yuan, a year-on-year increase of 783.15%.

During the period, the high growth rate of performance was mainly due to its main project "Water Gate Bridge of Changjin Lake" in the Spring Festival in 2022 and achieved 4.06 billion yuan box office.

According to the prospectus, as of December 31, 2021, the prepaid amount of "Water Gate Bridge of Changjin Lake" was 456 million yuan, which was close to the cost of Bona's investment in the film.

Bona's performance in 2021 is also supported by the "Changjin Lake" series. At that time, "Changjin Lake" was released on the National Day period, and finally harvested 5.775 billion yuan.

Promoting this, in 2021, Bona's revenue reached 3.124 billion yuan, an increase of 94%year -on -year; net profit was 356 million yuan, an increase of 89%year -on -year. Among them, "Changjin Lake" revenue reached 1.014 billion yuan, accounting for 69.77%. The prospectus shows that the investment amount of "Changjin Lake" is 863 million yuan.

Behind is the main theme of Bona. It stated in the prospectus that it will strengthen the advantages of the main theme business film.

On the other side, you must not use a film company to valuation Bona.

The company is actively entering the theater. The prospectus shows that Bona prepared to put 209 million yuan of the funds raised into the cinema project and invest in 10 theaters, including Beijing, Chongqing and other places.

As of the end of December 2021, Bona has invested in and managed 101 cinemas in cities such as Beijing, Shanghai, Hangzhou, with a total of 841 screens.

However, there are still many uncertainty in the market.

According to Wanda Film Announcement, due to the repeated epidemic and film shortage, in the first half of 2022, the national film box office was 17.18 billion yuan, a year -on -year decrease of 37.7%, and the number of viewers was 398 million, a year -on -year decrease of 41.7%. As a result, Wanda Movies predened a loss of 520 million yuan to 600 million yuan in the first half of the year.

The same is true of Bona. In 2021, its theater business revenue was 858 million yuan, accounting for 27.49%, but gross profit was only 14.7217 million yuan, accounting for 1.18%. The overall performance is not as good as three years ago.

But Bona still bets behind the offline is that the terminal channel can solve the passive facing in the past, and can also obtain a relatively stable source in cash flow.

"There are not many choices, and the film industry has fluctuated too much." Some people close to Bona were so emotional.

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