From grassroots entrepreneurship to the participation of the whole people -behind the emergence of Cao County e -commerce

Affected by the epidemic, Hanfu's sales in the first half of the year decreased by more than 20%compared to last year ... "The new production workshop of 10,000 square meters has been put into use. Hu Chunqing introduced to reporters while arranging workshops to increase horsepower production.

Hu Chunqing's team sold more than 10 million last year, and the new Hanfu products they developed accounted for more than half.

In the Hanfu exhibition hall of Eshang Town, Caoxian County, with the rise of live broadcasts, Hanfu live broadcast a lot of traffic. The anchors showed the charm of Hanfu to fans, and orders continued. With the help of e -commerce sales performances, Cao County has emerged in the tide of e -commerce. As the upgrade of performance costumes, Hanfu culture has been "breaking" in recent years and developed in a more diversified direction. The original Hanfu merchants have sprung up in Caoxian. base.

One is responsible for online sales promotion, and the other is responsible for offline design and production. In 2014, PhD Hu Chunqing returned to Cao County from a big city, and worked as an e -commerce entrepreneurial business with his wife Meng Xiaoxia, and continued to explore the direction of the industry. And the transition from the performance of the Hanfu may be his most important step. Different from the previous simple performance clothes, Hanfu is much higher than the former in regulation and aesthetic standards. The quality of clothes needs to meet higher standards.

The identity of the "doctoral" also brought convenience to Hu Chunqing's development. The swarming orders made him softened, and it also led to more than a dozen nearby factories to produce clothing and provide employment for hundreds of people.

In Dr. Hanlin Pavilion in the e -Chang Town, Meng Xiaoxia introduced the development of the Hanfu industry of Cao County to reporters.

The e -Chang Town project is a time -shaped innovation and entrepreneurial platform that focuses on the upgrading of traditional industries and the development of emerging industries. As the province's first batch of specialty towns, it mainly builds industrial incubation areas, industrial innovation zones, farmers' entrepreneurial areas, maker space, entrepreneurial training service centers, cultural and creative exhibition centers, etc.

The first phase of the project settled in more than 170 new enterprises, directly driving more than 1,000 employment. The second phase of the project is the two parks of e -commerce logistics parks and automatic sorting centers, and technology enterprise incubation parks. After completion, more than 10,000 jobs can be added, and the annual sales revenue can be 3 billion yuan, which is of profound significance for the development of Heze's e -commerce industry.

Jiang Qiang, manager of Shandong Kefan Network Technology Co., Ltd., introduced that in 2017, the enterprise settled in Eshang Town, with a turnover of more than 1,500 million in the first year. It's big.

In May 2018, the company established the Coffan Vocational Training School. At present, the number of trainers has accumulated more than 10,000 people and promoted more than 6,000 entrepreneurial employment. There are 27 offline training sites. The town -level training service station is gradually improving various training functions, realizing functions, forming a system of training service channels for Caoxian e -commerce outlets, and promoting the development of rural e -commerce.

In recent years, Cao County has since come to the upperisement, and has broken into the Hanfu market monopolized by large cities such as Guangzhou and Hangzhou for a long time, seizing 1/3 of the national Hanfu market.

On July 6, the Caoxian Hanfu Design Research Institute was unveiled. The Institute based on the development of the original Hanfu industry of Caoxian, it provided strong support for the cultivation of the original design talent cultivation, market development, and brand building of Hanfu. "China Hanfu Industrial Base" "China Original Hanfu Cultural Industry Cluster".

In recent years, Caoxian e -commerce has developed rapidly. E -commerce companies have developed more than 5,500, more than 66,000 online stores, and Taobao towns have reached 19 and 168 Taobao villages, accounting for 1/10 and 1/5 of the province. With the help of "Internet+", it has vigorously promoted the development of the Hanfu industry in depth, and gradually explored and derived the Hanfu characteristic industrial clusters that integrated design, tailoring, textiles, and accessories. At present, Cao County Hanfu and upstream and downstream related companies have developed more than 2,000, and there are more than 600 original Hanfu processing enterprises, accounting for one -third of the country's similar markets.

"In one place, the more young people will be more vitality, and the more motivated to develop." After returning to their hometowns to start a business, Hu Chunqing's most intuitive feeling is that there are more young people who return to their hometown.

According to data, as a newly rising e -commerce county, Cao County has returned to their hometowns to start a business in recent years. The former labor export county has a labor export office. Now this office has been replaced by the return to the entrepreneurial office of the home. Cao County took the standardized, systematic and market -oriented construction as the starting point, accelerated the shaping of e -commerce brands, promoted the iterative upgrade of the e -commerce industry, and provided precise training for groups such as returning to youth. Through efforts, Cao County is built into the most international influential and regional e -commerce benchmark cities in northern China, and contributes Cao County for creating rural revitalization Qilu model.

Heze Newspaper All Media Reporter Zhang Xiao

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