Watson has frequently issued negative events, and the performance has declined year after year. Can a century -old company stabilize their feet?

Watsons, who has been loved by young ladies, has gone to a historical juncture of two hundred years.

In 1820, the British Pilrson and Laveston opened Macau pharmacies in Macau, and 8 years later they opened pharmacies in Guangdong and Hong Kong. This is the predecessor of Watsons. At that time, the pharmacy also had the business of selling soda. Later, the Japanese had been occupied to be a beverage manufacturer. It was not until Japan surrendered, and then recovered its operating rights. In 1845, Mr. Watson came to Hong Kong until 1871 that Watsons became a formal commercial brand. In 1989, Watsons opened the first store in the mainland market in Beijing.

Later, Watsons opened more than 4,000 stores in more than 490 cities in Mainland China in just thirty years, with 63 million members, becoming a beauty retail giant undoubted in China.

However, today's Watsons have gradually dispersed. Watson's revenue has declined year by year, and it has frequently occurred negative events such as complaints, false marketing, and punishment of expired products. In addition, cosmetics retail suffered a cold winter, and the total retail sales of cosmetics fell 2.5%year -on -year in the first half of the year. This is the first decline in the total retail sales of cosmetics in the first half of the year. In the environment, people have to doubt that this century -old company is already thin?

This year, the cosmetics retail line has set off a "closing tide". A shopping guide from the Watsons Beijing Branch told the city that the passenger flow has decreased significantly this year. Consumers have poured into online channels. The store has been losing money. Many stores in Beijing have been closed, and her own branches are about to close.

In the first half of 2022, the number of cosmetics retail -related enterprises was revoked 263,000. Wow Colour closed 60 stores as early as last year. The colorist color regulator was left in the Beijing store. Even Watsons closed 79 in the Mainland 79 Home store.

At the time, Watsons opened offline shops everywhere, and now he closes the store again. This has to talk about the Li family who controls Watsons. In 1981, Watsons was acquired by Li Ka -shing, and then opened the road of expansion. Through capital mergers and acquisitions in the Netherlands, France, Russia and other places, Watsons has opened up 16,244 stores in 28 markets worldwide. Watsons has become an important part of Li Jiacheng's layout of retail industry. 84%of annual income.

Gao Hongda, CEO of Watsons China, publicly stated that "in China, speed is everything." Watsons and the genes of the Li family have always implemented a store expansion strategy. Now suddenly they have encountered the epidemic, naturally falling into a state of endless situation. In fact, before the epidemic, Watsons was expanding in the store, but the decline in the average performance of the store.

In fact, Watsons, who had previously maintained offline, did not occupy e -commerce bonus in the tide of rising e -commerce and live broadcasts. In recent years, Watsons has only begun to actively promote the digital layout, and has created its "O+O" online and offline retail models. In short, through digital technology, the store has been used as a front position. The platform is connected.

The financial report in the first half of 2022 shows that the sales of Watsons's Chinese market were HK $ 9.685 billion (about RMB 8.334 billion), a year -on -year decrease of 17%, and the profit of 623 million Hong Kong dollars (about RMB 536 million), a year -on -year decrease of 60%. The overall profit is maintained, and of which the "O + O" platform strategy is used to make up some store revenue.

It is worth mentioning that the growth of the Watsons Group mainly relies on the European market. The number of shops operated by Watsons in Europe has exceeded 8,000, contributed nearly half of the turnover to Watsons Group, and the number of European stores in Europe has been expanding in recent years.

In addition, the epidemic is not the only reason for Watson's performance. Watson's sales model has also been criticized. According to reports, the brand's entry into Watsons not only requires high entry for expenses, but also has a very high drawing, and it has dismissed many brands.

(Author | Naimu)

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