Longhu's stock price plummeted, and the real estate industry is no longer a life.

Produced by Liang Yunfeng/Wenhai Pai Finance

Yesterday, because of a little negative news, Longhu's stock price experienced a "shocking moment", and the stock price closed more than 16%. On the same day, it fell 19%. On this day, Longhu evaporated nearly HK $ 25 billion in market value. The new low, even falling below the net assets per share, scared investors in Longhu, and made the entire market further pessimistic about the real estate industry. Although Longhu was rumored for the first time afterwards, there was no matter that the business ticket could not be fulfilled, but this was no longer important, and the real estate industry had no trust in the real estate industry.

Longhu is a well -known company as a whole. Although this kind of financial excellence also largely includes the accounting period of the supplier, the profit from the supplier, many suppliers vomit, now Longhu's The accounting period has been extended to a year.

However, Wu Yajun is undoubtedly a boss who will live and is also a crisis boss. The security of women's pursuit makes her not follow the madness when facing the industry. Keep your due position.

Today, many real estate came out of the media to cheer for Longhu, but in fact, it didn't make much sense. There is no "light of private enterprises" in the real estate industry. Longhu is not, and the new city is not, because the entire industry has fallen into mud, and there is an egg under the nest? No matter how good the financial data of Longhu has, it can't stand a little negative news shock. This is the predicament of the industry.

As for private companies such as Sunac, Country Garden, and Xuhui, they have their own problems. In fact, Sunac has already accumulated hardships. It is sighed that Sunac is still in large -scale land last year. At that time, the old grandson's judgment on the market would be rescued by the country as soon as possible. The economy will be so difficult to make the market have no effect today. As for Country Garden, how good the current situation can be, after all, the debt ratio is there.

Today, the hottest real estate article is the "lying" article from the media article. I also asked the real estate practitioners around me. I did n’t have much to lie down. After all, they had to support their families. Suppliers, upstream and downstream industrial chain companies, have indeed started to lie flat.

A friend of real estate marketing said that their company owner said that in fact, the company could have closed the door long ago, because they did not close the door because they had to support these employees. "We are actually very uncomfortable. Now the company's business is not much, and we dare not do more. I am afraid that we can't receive money." Friends said.

A friend of a real estate self -media has stopped for a few months for a long time. Now he has sent some mood and experience with his baby. He successfully transformed emotion bloggers. Occasionally, he took a advertisement. In his own words, he was "winning the prize. "".

Chatting with friends in the real estate circle, now the contempt chain in the industry has changed. The previous contempt chain was particularly simple, that is, the salary and treatment looked down, and now it has begun to look at the enterprise. Private Enterprise-State-owned Enterprise-Blasting Public Enterprise ".

"The real estate industry is no longer a good student, Vanke is not, and Longhu is not. Now the real estate has only within the system and outside the system." Friends lamented.

Unexpectedly, in less than two years, the inside scroll has spread to the once real estate industry. Sure enough, the more the economic environment is not good, the more fragrant.

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