Local SASAC New Media Index List (July 2022)

SASAC News Center (@国 小 国) United Tsinghua University Journalism Research Center, Qingbo Index, China Enterprise Federation, China Economic Network, and Chinese Entrepreneurs magazine launched the "Local SASAC New Media Index List" to collect and analyze From July 1st to July 31st, 2022, the basic data of the new media accounts of more than 20 local SASAC will conduct professional considerations on the actual performance and influence of the local SASAC's WeChat and Weibo operations.

The top ten local SASAC in July: Anhui SASAC, Shanghai SASAC, Yunnan SASAC, Inner Mongolia Autonomous Region SASAC, Jiangxi Provincial SASAC, Shandong SASAC, Henan SASAC, Shanxi Provincial SASAC, Zhejiang SASAC, Hebei Provincial SASAC

In July, Local SASAC New Media Index List

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In terms of evaluation standards, the team of Tsinghua University Journalism Research Center and the Qingbo Index team have repeatedly negotiated and demonstrated. Based on the inspection of the spread of WeChat platform and Weibo platform push content, the maturity and influence of account numbers and accounts, A set of algorithms and formulas to ensure the objectivity, professionalism and authority of the list.

Index model description:

Comprehensive enterprise suggestions, based on the principles of openness, transparent, fair and objective, and operable, it is intended to evaluate the new media index list of local state -owned account accounts from the following aspects:

1. Statistics:

Article release period: July 1, 2022-July 31st

Data collection time: August 8, 2022

2. In view of the special characteristics of the new media of each unit, in spreading audiences, information services, and user interaction, based on the general version of the new media index, the development of customized evaluation models is carried out, and the double micro index list (dual -micro index list (dual -micro -index list (dual -micro -index list (dual -micro -index (dual -micro -index (dual -micro -index (dual -micro -index (dual -micro -index (dual -micro WeChat WeChat and Weibo), the specific indicators and platforms account for the following:

Double WeChat List = WeChat Communication Index 50%+Weibo Communication Index 50%

3. In terms of WeChat communication index, comprehensive assessment of the number of readings, the number of likes, the number of likes, the number of readings, the number of mainstream media reposts, and the number of publishing articles are based on the WeChat number.

In terms of Weibo communication index, comprehensive assessment of accounts based on the number of accounts, the number of reposts, the number of comments, the number of comments, the number of likes, the number of mainstream media reposts, and the increase of fan growth;

The above basic data comes from public data on each platform.

4. When the monthly list is released, refine and analyze the monthly excellent communication cases of outstanding new media of local state -owned assets, summarize operations and communication experience to form a demonstration effect.

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