"Seminar" or product recommendation?The "intestine" enjoying health advertisements is suspected of illegal

The seventeenth probiotics and health international seminar on 2022. Photo source: Volkswagen.com

Future Network, Beijing, August 12 (Reporter Zhang Bingqing Intern Li Tianqi) Is there any health care function? Recently, a well -known scientist has clearly proposed the "all fake medicines" promoted in China. Yangle Duo (China) Investment Co., Ltd. (hereinafter referred to as Yangle Duo Company) recently promoted the effects of probiotics on intestinal health. The relevant content was launched in a media in the form of the entire version of the advertisement, causing heated discussion among professionals.

From August 10th to August 12th, the "Seventeenth Probiotics and Health International Seminar" supported by Yangle Duo Company was held in Hangzhou. Many experts suggested that consumers on the "consumer classroom" Intestinal health. Kobayashi Qianyi, deputy general manager of Yangle Duo (China) Investment Co., Ltd. and the head of the head of academic and public relations, said that the company has adhered to the importance of transmitting intestinal health to consumers for many years and the concept of probiotic health. And channel, "convey more health and scientific knowledge to children and new generations of consumers in the future."

Lawyer Wang Xiaoyan, director of the Beijing Brave Law Firm, told Future Network reporters that the definition of advertising in the Advertising Law is to directly or indirectly introduce the goods or services that he sells through a certain medium and form. Although this activity focuses on academic exchanges, in fact, there is also the effect of introducing sales products, but it is significantly different from conventional advertisements, so there will be some controversy in identification.

Some people who do not want to be named in the industry believe that this is a form of brand promotion. In the form of a meeting, the customer exports corporate image and product knowledge, and cares about customers as an expert consultant. Essence The event is presented in newspaper media in the form of a whole version of advertising, which is equivalent to promoting and promoting the company's overall image, and also the product advertisement in disguise.

Zhang Zhigang, the founder and director of Beijing Lu Xiangmin Jia Law Firm, believes that this kind of activity itself is a disguised product recommendation meeting, and the entire version of the promotion is a veritable advertisement in the newspaper. According to Article 38 of the Implementation Regulations of the Food Safety Law, foods other than health food must not be claimed to have health care functions. However, some non -foods are faked in the name of health food and deceive consumers. Yangle Duo does not belong to health food but focusing on promoting active lactic acid bacteria to the health effect of the human body, which has caused consumers to confuse. It is a fraudulent behavior of consumers. Penalty.

On July 26, Rao Yi, the president of the Capital Medical University, issued a text in his personal public account "Rare Science", "The probiotics that are now promoted in China are all fake medicines. The research of intestinal bacteria is very popular, but so far Products that can be effectively applied. "

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