How can I go more stable and faster?

Video production: Smiko Ke Shanlu

"We take root in the valley, just the wind comes." When mentioning the development of the enterprise, Hong Chen, the sales director of Zhejiang Morning Products Co., Ltd., was very emotional. According to him, the Motori, founded in 2010, tried to export cross -border e -commerce after 6 years. When the epidemic has gradually changed the lifestyle, the "exquisite camping" wind came along, and Mo Mo took the wind. In recent years, the average annual growth rate of domestic market sales reached 100%, and foreign trade remained at 20 to 40%.

This is a successful sample of "walking away" of the "walking away" of the Nagaki Test. Facing the complex foreign trade situation, based on the domestic large cycle and the domestic and international dual -cycle, it is not only the "breaking circle" of many foreign trade enterprises in Ningbo, but also the "current time" of manufacturing. According to the Municipal Commerce Bureau's investigation and visits to foreign trade export enterprises in 4,000 foreign trade in the city, more than 80 % of enterprises have carried out domestic sales business, and intelligent and branding gradually become the mainstream of "internal and foreign trade integration".

In April of this year, the promotion and construction of a unified market in the country gave new connotations to the integration of domestic and foreign trade. How can Ningbo go more steadily and faster across the country to achieve advanced leading? This afternoon, Jiang Lianggen, General Economic Affairs of the Municipal Bureau of Commerce, and Chong Zhaoying, the General Economist of the Municipal Development Planning Research Institute, focused on discussing "how to stabilize and advance in domestic and foreign trade integration" with Hong Chen.

One question: What is the first advantage of Ningbo in the national "unified examination question" in the national "unified examination"?

Jiang Lianggen: As the sixth city of the country's foreign trade, Ningbo's first -mover advantage is obvious.

First, exports to domestic sales, products have advantages. Among the 44,000 foreign trade enterprises with import and export performance in Ningbo, 18,000 export companies have reached 18,000, of which 60%of manufacturing enterprises account for 60%. Whether it is a finished product or a spare parts, Ningbo has accumulated enough "experience". At the same time, under the years of international trade baptism, the preservation and preservation of quality and strict delivery are the "lifeline" of the enterprises. Consumer goods such as textiles and clothing, home appliances, furniture, and sporting goods account for relatively high export products. The probability increase greatly.

Second, domestic sales transfer exports have advantages. Ningbo has nearly 20,000 foreign trade export companies, a large number of comprehensive foreign trade service companies and cross -border e -commerce export service companies. Many industrial and trade enterprises are near the water building, and they can join hands online and offline to develop the international market.

Third, integrated development, the environment has advantages. The Ningbo Municipal Party Committee and relevant departments attach great importance to the development of the integration of domestic and foreign trade in enterprises. In recent years, a series of policy measures have been introduced to promote the integration of domestic and foreign trade integration and strong confidence.

Chu Zhaojie: From the perspective of manufacturing, the advantage of Ningbo's integration of trade in domestic and foreign trade is also obvious.

On the one hand, Ningbo has a strong foundation and high overall efficiency. In the new field of special specialties, the number of new "little giants" companies in Ningbo has a total of 283 companies, which continues to rank among the forefront of the country. Of the 101 new companies, the proportion of key basic parts accounts for nearly 30%. The independent production innovation capabilities owned by the Ningbo Manufacturing Industry Chain have "names" throughout the country and even the world.

On the other hand, the company has aura and vitality, and has strong response ability. Facing the complex and changing international situation and the impact of multiple frequent epidemics, there are always tens of thousands of enterprises and factories to meet the difficulties, keenly tracking new international and domestic needs, and actively adapt to changes, adjust the structure, and develop the market. They are an important guarantee for the strong and toughness of Ningbo's foreign trade, and they are also a strong confidence in Ningbo's foreign trade.

Second question: Different domestic and foreign trade "play", where is Ningbo's pain point for integration?

Hong Chen: The "play" of domestic and foreign trade is very different. Specific to our enterprise, all the products of the sales of non -ownership are sold. The differences in domestic and foreign markets not only affect product design supply, but also affect the rhythm of production and sales.

In terms of products, users in different countries are very different about product appearance, color, size, function and gameplay. For example, the standard height and weight of European and American users and Asia -Pacific users are different, and the size of the product is naturally different; the differences in climate between countries allow users to have different needs in ventilation, sun protection, warmth and anti -freezing.

In terms of rhythm, there are many differences between the international and domestic market's inventory cycle of the product, the demand for market off -peak season, and the requirements for logistics stocking. In 2 months, companies often need to be issued 3 months in advance. The above -mentioned types are likely to cause "water and water" when they promote the integration of domestic and foreign trade.

Jiang Lianggen: The problem reflected by the Morning guest is indeed a problem facing most foreign trade companies in Ningbo. We have recently focused on the main difficulties and outstanding problems encountered by foreign trade enterprises to promote the integration of domestic and foreign trade, focusing on multiple directions:

Stabilizing orders and grabbing orders is the primary task. Ningbo will use the "guarantee order" of stabilizing the industrial chain, organize online and offline exhibition "ordering orders", develop a new model of foreign trade formats, "create orders, and support the development of new markets to" add orders " Expand the basic foreign trade.

Focusing on expanding domestic sales is an important starting point for integration. Ningbo plans to promote domestic demand expansion and improvement by fostering multiple consumer culture, expanding the import of high -quality commodities, and creating a new model of consumption scenes, and supports high -quality foreign trade products to develop a large domestic consumer market.

Building a platform is a guarantee of unblocking domestic and international dual cycles. Ningbo is focusing on building a group of domestic and foreign trade integrated industrial bases, cultivating a group of special industrial clusters and "chain owners" enterprises, and supporting leading enterprises to build a comprehensive integrated service platform for domestic and foreign trade.

Playing its own brands, improving the rules and standards of consistent performance make the enterprises go more stable and smoother. To this end, Ningbo will strive to build and run more than 150 brand guidance service stations in the next three years, associated to 180,000 domestic and foreign trade enterprises, and at the same time promote the opening of rules, regulations, and standards. , Support the same line, the same standard, and homogeneous products to accelerate into the domestic market.

Horizontal force, for a long time. We must strive to achieve the "three breakthroughs" in the development increase, that is, to strive to accumulate a total of 20 provincial -level domestic and foreign trade integration reform pilot industrial bases, and the provincial -level domestic and foreign trade integration "leaders" enterprises exceed 200 companies. The sales scale of new exports to domestic sales exceeded 300 billion yuan.

Three questions: In the context of accelerating the construction of a unified market, how can Ningbo be tried first?

Chu Zhaojie: For a long time, China's foreign trade has been divided into each other, its own system, and self -circulation, and the degree of integration is relatively high. One of the important reasons is that the domestic and international systems, standards, and rules have been different. Essence In April of this year, my country proposed to promote the formation of a large unified market in the country. Among them, the first task of the domestic trade is to improve the policy unity, the consistency of the rules, and the synergy of the implementation of the domestic trade field, and form more complete standards, institutions, rules, governance, etc. The system, breaking the traditional inertia of "different inside and outside" domestic and international markets "different inside and outside".

As a large foreign trade city, Ningbo's integrated problem of domestic and foreign trade is more typical. The key to promoting is the integration of domestic and foreign trade. Ningbo should strive to create a leading demonstration zone of the integrated development of domestic and foreign trade, cultivate a number of domestic and foreign trade integrated operating enterprises, build a number of domestic and foreign trade integration development platforms, form a number of industrial clusters with international competitive and integrated development, establish a sound promotion internal internal and internal internal and internal internal The institutional mechanism of the integration of foreign trade, forming experience and models that can be replicated and promoted. On this basis, actively participate in the formulation of international rules and international standards, and strengthen the right to speak in these aspects.

Hong Chen: The use of two markets to make good use of two resources, and doing a good job in domestic and foreign trade integration has always been the Avenue of Kangzhuang. In the past two years, the overall development of the domestic and foreign trade business of Mo -and -Merrams has been in full swing. It is precisely because of the wind of the times and the domestic trade and foreign trade.

Ningbo foreign trade enterprises can rely on my country's complete supply chain industry chain, make a good layout of the two markets, strengthen product design and development capabilities, attach importance to research and analysis of users, products, and markets, understanding high -efficiency innovative market play and marketing methods. Provide users with better design, more empowerment and better quality products, and the integration of domestic and foreign trade has promoted Ningbo Foreign Trade to launch charge towards higher quality.

Yongpai client reporter Sun Jiali Shan Yu Zifeng

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