243 Shenzhen -Hong Kong -Macao Greater Bay Area brands of the Fortune 500

The "Research Research Research Research Research Research Research Research Research Research Research Research Research Research Research Research Research Research Research Research Research Research Research Research Research Research Research Report in the Guangdong -Hong Kong -Macao Greater Bay Area" (hereinafter referred to as the report) shows that BYD, Vanke, Country Garden, China Merchants Bank and TCL rank among the top five in the top 500 brands; There are 243 listed companies in Shenzhen among the top 500, ranking first in the Greater Bay Area. The report was jointly published by Shenzhen Newspaper Group Shenxin Communication Think Tank and Qingbo Smart Technology Co., Ltd..

The research team selected 2707 A -share, Hong Kong stocks, and US stock companies as the evaluation object. Based on brand mention, brand attention, and brand reputation constituted the brand communication index model, and launched the list of top 500 brand communication capabilities. The research team launched the top 100 real estate enterprises, the top 50 pharmaceuticals and medical companies, the top 30 food and beverage companies, and the top 100 lists of Shenzhen, Guangzhou and Hong Kong.

The reporter found that 389 companies were located in Shenzhen, Guangzhou, and Hong Kong in the top 500 list of brand communication. Among them, 243 Shenzhen, 84 Guangzhou, and 62 Hong Kong. Compared with data in 2020, Shenzhen has increased by 7, Guangzhou has decreased by 18, and Hong Kong is reduced by 5. The number of companies in Foshan, Dongguan, Zhongshan, and Zhuhai is 29, 25, 19, and 17. The number of companies on the list of Huizhou, Jiangmen, Zhaoqing, and Macau is 11, 5, 4, and 1. Compared with data in 2020, the number of companies on the list of Foshan, Zhongshan, Huizhou, and Jiangmen increased, and the number of companies on the list of Zhuhai and Zhaoqing declined, and Dongguan and Macau have not changed.

In terms of industry distribution, there are many companies in the three industries of hardware, real estate, electrical machinery and equipment manufacturing such as computers. Among them, 92 companies such as computers and other hardware have reached 92 companies. Compared with data in 2020, real estate companies have reduced 16 and Internet companies have decreased by 11.

Unilaterally, in the three industries of real estate, medical medicine, and food and beverage, the number of Hong Kong companies ranks first. There are 42 top 100 real estate industry lists in Hong Kong, such as Changhe, Jiazhaoye, Wanzhou International, Sinochem International, etc., 32 companies in Shenzhen are on the list. There are 18 of the top 50 in the pharmaceutical and medical industry list in Hong Kong and 12 in Shenzhen. There are 16 Hong Kong companies on the top 30 of the food and beverage industry list and 6 in Guangzhou.

The report puts forward countermeasures for improving the brand communication of listed enterprises from the aspects of environmental advantages of the Greater Bay Area, a new way of digital marketing, a full media brand communication system, social event resources, and international communication.

According to reports, Shenxin Communication Think Tank was initiated by Shenzhen Newspaper Group. It is the first new media think tank in Shenzhen. It is committed to the study of news and public services. Qingbo Intelligence is an industrial, integrating media and public opinion big data artificial intelligence service providers based on online public data, and provides big data services for many government agencies, news media, brand companies, and Internet companies.

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