The national supervision of the blind box is coming!Pet blind box, food blind box ...

"Blind box induced food excessive consumption", "living pet blind box", "unmanned luggage is sold as a blind box" ... In recent years, all things can be under the trend of blind boxes, and the chaos of blind boxes has gradually increased. Now Blind box operating activities are regulated.

On the 16th, the General Administration of Market Supervision publicly solicited the "Guidelines for Blind Box Business Activities (Trial) (Trial) (Draft for Opinions)", and planned to make provisions on the content, form, sales objects of the blind box sales.

Drugs and foods must not be sold in the form of blind boxes

In terms of the content of the blind box, the opinion draft intends to stipulate that drugs, medical devices, special cosmetics, toxic and harmful items, flammable and explosive items, living animals, no expressware, food, etc. Products with strict requirements for other aspects shall not be sold in the form of blind boxes.

Catering brands do blind box promotions, do not induce over -order meals

In response to the phenomenon of food waste caused by the sales of blind boxes for catering brands, the opinion draft emphasizes that it is necessary to stipulate that food operators use blind box commodities to carry out promotional activities in the process of food sales and catering services. "related terms. Catering service operators shall not induce or mislead consumers with extra order.

In January of this year, the China Consumers Association issued a document, named "KFC DIMOO co -branded blind box", which is easy to cause consumers to consume impulses in order to obtain a limited edition blind box, and cause unnecessary food waste due to excess purchase. Immediately attracted widespread concern and discussion of society.

Blind boxes must not be sold at the price outside the price

In terms of standardizing the price of blind boxes, the opinion draft plans to stipulate that blind box operators should reasonably determine the price of blind boxes in accordance with the cost of production and operation and market supply and demand. Blind box operators provide products or services. They shall not sell the price in addition to the price, and shall not implement illegal acts such as the price, price, and price fraud in accordance with the regulations. The cost gap between the cost of the same set of goods or services is sold through the form of a blind box. The price gap between the prices of blind box products should not sell the price of goods in the same type of non -blind box.

In response to the chaos of the second -hand market speculation of blind boxes, the opinion draft plans to encourage the blind box operator to establish a guarantee mechanism, and to guide rational consumption by setting up the upper limit of amount and the upper limit of the number of times. Encourage the blind box operator to consciously promise not to stock up, not speculation, enter the secondary market directly, and accept social supervision.

The "Molly Earth Daughter" blind box in a second -hand market was sold at high prices.

The probability of hidden models of blind boxes needs to be announced by external

In response to disputes such as the probability of the blind box extraction, the opinion draft proposes that the blind box operator shall put key information such as the name of the product, the type of product, the product style, the rules of the product, the distribution of the product, the number of goods, the probability of the hidden model, and the scope of the product value. Obstacles publicity to ensure that consumers know before buying.

In addition, blind box operators shall not make false or misunderstanding of commercial propaganda for false or misunderstandings, and deceptive or misleading consumer Blind box operators shall not induce consumption in disguise in disguise through the background manipulation changes and random adjustment of the probability of extraction. Do not refuse or deliberately delay the distribution of blind boxes in a way of reflection, repurchase, repurchase, repurchase. You must not set up an empty box.

Data Map: "Single Blind Box" on a shopping website.

At the same time, blind box operators should not engage in gambling activities in the name of blind boxes or disguise.

Do not sell blind boxes to minors under the age of 8

In response to the problem of buying blind boxes, the opinion draft intends to stipulate that the blind box operator shall not sell blind boxes to minors under the age of 8. Selling blind box products to minors above and above shall confirm the consent of the relevant guardian through the sales site inquiry or network identification. Blind box operators shall prompt a significant way to indicate the consent of the relevant guardian when buying a blind box for minors.

The opinion draft also emphasizes that relevant local departments are encouraged to introduce protective measures to carry out specific specifications of the sales models of blind boxes around the elementary school campus including distance and content.

Data Map: Consumers choose Molly Blind Box at the Bubble Mart store.

All -inclusive forms sell the entire series of blind boxes for seven days without reason to return

On the after -sales issue of the criticism of the criticism, the opinion draft is proposed. The blind box operator fully informs the prompt and confirmed by consumers. return the goods. However, if the entire series of products are sold in the form of all -inclusive form, if the consumer requires the entire set of returns after demolition, the operator shall implement the seven days of online shopping without reason to return the goods. Blind box operators cannot replace consumer confirmation session by default.

If the product or service provided by the blind box operator does not meet the quality requirements or does not meet the operator, it shall fulfill the obligations such as return, replacement, and repair in accordance with the law. Wait for the excuses to be exempted from the quality assurance and the obligation of after -sales service. Relevant entities such as blind box operators and online trading platform operators shall establish a convenient and effective complaint processing mechanism, open information such as public complaint methods, processing processes, and refund standards, and cooperate with the supervision and guidance of the regulatory authorities to improve the efficiency of consumer disputes.

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