"Cai Zhi Toutiao" SME survival survey survey (2): Three mountains that plague companies

The main factors that continue to trouble the small and micro operators are weak market demand, high cost pressure, and sudden epidemic disturbances.

The catering industry is the hardest hit area of ​​this wave of closure. According to data released by the National Bureau of Statistics, in March 2022, the national catering revenue was 293.5 billion yuan, a year -on -year decrease of 16.4%. Affected by the epidemic, the growth rate of national catering revenue in the first quarter of this year decreased by 75.3 percentage points from the same period last year.

On May 14th, at the entrance of the most popular business district in Beijing, Wang Fang was brushing his mobile phone boringly. She is the manager of this shop and one of the few people in the store. The pedestrian looked inward, and she would tell the other party to scan the code to register first.

Dinner has not passed, most of the top lights in the store have extinguished, and there are no guests at the door and no takeaway. This scene is no stranger to Wang Fang. On April 30, Beijing issued the latest epidemic prevention and control requirements, and catering operating units suspended the food service. "There are no people since May, and the turnover of more than 10,000 yuan a day before, and now it has dropped 70 % or 80 %. It is almost not profitable to do takeaway. We have high labor costs, high ingredients, and high rent. . And the takeaway also has 24 hours of nucleic acid to enter the building to pick up meals. Many takeaways are unwilling to receive orders at all. "

During the epidemic period, food in front of the restaurant sells food

The cost pressure is also the biggest trouble of Zhang Guang (pseudonym). Zhang Guang is a native of Xianghe. His furniture companies covers an area of ​​nearly ten acres and more than 30 workers. They are currently in a half -working state. "Because of the epidemic, the raw materials can't get in, the goods cannot be out, and the workers are in the factory in the factory.

He calculated a account for reporters. The site rent was more than 600,000 a year, and 50,000 or 60,000 a month was spread. The monthly salary of the workers was 100,000. , The pressure is too great. "

Since March and April, the epidemic in Jilin and Shanghai has increased. People witnessed a large -scale logistics stop. Thousands of courier stations were stopped, hundreds of high -speed toll stations were closed, and the free shipping area in Jiangsu, Zhejiang and Shanghai could not send the goods for a short time, let alone other areas. For consumers, logistics stopping is just slower. For small and medium -sized enterprises, it means that the raw materials required for production cannot enter, and the products that are produced cannot be available.

From purchasing to entrepreneurship to establish a "honey bud baby", Liu Nan, a talented daughter of Peking University, has always been a successful person in the eyes of everyone. Now, because of the logistics stops caused by the epidemic, the successful person has also begun to vomit hardships. "Whoever has a heavy responsibility may feel a bit darker, because I have to consider that there are so many employees behind me. I have to consider how to pay employees' salary on time and let the customer's payment be settled on time." Liu Nan Many times in the live broadcast, he admits that his emotions have been dark in the near future.

"The main factors that continue to trouble the small and micro operators are still weak market demand, high cost pressure, and sudden epidemic disturbances. Among them, insufficient market demand constitutes obvious challenges for small and micro operators; In terms of operators, operating cost pressure has become the core pain point. "Through investigation, Zhang Xiaobo, a professor at the Guanghua School of Management of Peking University, found that small and micro operators engaged in agriculture, forestry, animal husbandry and fisheries, and construction and processing manufacturing The highest, 51.5%and 58.3%respectively; small and micro operators engaged in the service industry are more pressured from the market demand, especially for small and micro operators engaged in the consumer service industry. The weakening market demand is the most stressful pressure. Main source.

Author: "Well -off" magazine, China Well -off reporter Liu Yanhua

Responsible editor: Huang Weijia

School pair: Ali

Review: Gong Zimo

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