What new highlights will the 22 -year -old Qingdao Fashion Week come?

Fengkou Finance reporter Lou Hua

As the "mother industry" of Centennial Qingdao, Qingdao Textile once won the reputation of "Shangqingtian" in Qingdao. In 2001, the mission of transformation and upgrading of Qingdao textile industry. Qingdao Fashion Week came into being. Shins appear.

On August 17, the reporter learned from the press conference held by the Qingdao News Office that the Oriental Fashion Season 2022 Qingdao Fashion Week, hosted by the China Textile Industry Federation and the Qingdao Municipal People's Government, will be scheduled to be from August 19, 2022-22, 2022 It is held at eight venues including Oriental Fashion Center, Textile Valley, Haitian Center, Hisense Plaza, Vientiane City, Lida Shopping Center, Jinding Plaza, and Society's Solid Finger Plaza.

After more than 20 years of change, Qingdao Fashion Week has gradually found a road that suits you, focusing on the theme of "emerging power", further optimizing the market operation model, improving the level of professionalism, marketization, and internationalization. Close to the characteristics of enterprises, and build a pattern of "one master, multi -supplement, multi -point linkage, and city fashion". By hosting a series of theme activities such as brand release, Douyin Shopping Festival, Experience Exhibition and Summit Forum, comprehensively enlarge the industry's engine effects of cultivating brands, cultivating talents, expanding the market, and service enterprise to help companies and designers gain benefits, create textile clothing and create textile clothing and create textile clothing and designer The ecology of the fashion creative industry helps the high -quality development of the textile and apparel industry, creating a high point of the transformation system of Qingdao fashion creative ideas and the transformation of the textile and clothing industry.

At the age of 22, Qingdao Fashion Week is youth. Under the tide of the era of scientific and technological revolution and industrial change, she has always shouldered that she has infinite possibilities.

See the show on the cloud, just buy the show

When it comes to fashion weeks, many people will think of gorgeous shows. However, due to the impact of the epidemic, some shows have moved to the online, but this not only does not affect popularity and pushes the fashion week market operation to a new climax.

"Some activities of Qingdao Fashion Week, such as the opening ceremony, the biggest one we did was the large and circular background in Manga Bay in 2019. The following people are all seven or eight hundred people. The ordering transactions are tens of millions. "Feng Weixin, deputy leader of the Qingdao Industrial and Information Bureau, touched the deeper." After the adjustment last year, the online opening ceremony, because of the epidemic reasons, only 100 people were allowed to enter the scene. The 60-70 models occupied the indicators, but the number of online clicks on that night reached 5 million. The transaction volume of the three days last year, including the mall, coupled with a statistics of 500 million yuan, which is amazing. "

Qingdao Fashion Week has continuously developed through the channels of practical results, especially the development of online transactions, and unexpected results have occurred.

This will focus on "buyers fashion weeks, fashion buyer festival", strengthen original transactions, promote consumption, organize "Oriental Fashion Season ∙ 2022 Qingdao Fashion Week Douyin Shopping Festival", explore the "catwalk" style and the public The combination of consumption combines the diversified fashion consumption experience of "watch show on the cloud, that is, shows".

Feng Wei, deputy leading cadre of the Qingdao Industrial and Information Bureau, introduced that on the one hand, through the unique form of "release show+cloud transaction+cloud forum", the brand has gathered in the clouds, and the fashion week is put on the Douyin live broadcast, online sales are sold, and online sales are sold. Brand clothing helps original designer brands and supply chain to display the latest sales of sales, and open up from display to all aspects of sales. On the other hand, the supply chain brand and designer brand organizations are invited 30 release shows (25 online and 5 offline). , Published by the Weizhi Valley Organization Fashion Clothing Brands, the release of a stylish creative brand, released a show in the Hailian front -line cloud in the cloud Shanghai Tian Organization. The Douyin Platform makes the online marketing and catwalk activities organically combined, build an industrial supply and demand docking platform, integrate market channel resources of all parties, and comprehensively improve the professionalism, platformization and intelligent level of fashion week service enterprises. Then, in the fashion buyer session, we will organize activities such as the buyer forum to serve the industry's fashion buyers to negotiate and trade with the help of offline and online ways to comprehensively enlarge the effectiveness of serving companies and promoting industry activities.

Through innovative online and offline superposition effects, the market operation of this fashion week is expected to reach a new high.

This will be organized by the Qingdao Industrial and Information Technology Bureau, the Qingdao West Coast New District Management Committee, the Shandong Provincial Department of Industry and Information Technology, the China Clothing Association, the China Textile Industry Federation of Circulation Branch, the China Clothing Designer Association, Shandong Textiles and clothing clothing According to the association, Qingdao Zhongfu Yilian Fashion Industry Investment Group is implemented. Co -organized by Limited, Qingdao Joyloop women's clothing brand, Qingdao Aids Brand Management Co., Ltd.

Aiming at the characteristics and create a fashion platform that radiates Northeast Asia

Fashion Week has become an important bargaining chip for many cities to enhance competitiveness. At present, in the front row is Beijing, Shanghai, Shenzhen, Qingdao and other cities. Xi'an, Wuhan, Dalian originally had a Flow Festival. In urban competition, how does Qingdao Fashion Week further increase influence?

In the exploration of more than 20 years, Qingdao gradually found its own positioning, highlighting the concept of "close to enterprises, close to the industry, and close to the market", highlighting the cultivation of "emerging power" and the creation of emerging designers. The purpose of multi -point linkage and city fashion ", the purpose is to use fashion week activities to help the industry better develop, and at the same time, through the market -oriented operation of fashion weeks, to increase the influence of fashion weeks. Fashion Week is creating a fashion platform that can radiate Northeast Asia with northeast -characteristics.

This will continue to adhere to the style of openness, marketization and professionalization. "In terms of focusing on strengthening the localization of fashion weeks, we will make a lot of efforts. Some fashion releases in the city also adopt a diversified market -oriented operation method to fight for key consumer goods companies in this city to support and sponsors local designers' release activities, and gradually improve Qingdao's fashion and localized market operation ecology. "Feng Wei said Essence

It is worth noting that the Qingdao Fashion Designer Association organizes the united show of the Top Ten Designers of Qingdao on the Time Coast Craft Beer Garden. The designer design is very distinctive, including the square, beer house, hotel, 80 meters away from the sea, very beautiful. The reason why the emerging designer show is here is to integrate the fashion elements of Qingdao for collision and enrich the fashion week event. Connotation opens up a new channel for Qingdao's fashion and localization.

If Qingdao Fashion Week is further strong, it is necessary to improve the short board of original design, build an industry creative design source, and cultivate more new designers and new brands.

Relying on the original trading platform of the Oriental Fashion Center and the original finished product exhibition and marketing activities of the Oriental Fashion Center, promote the development of the fashion creative industry with original design, focus on the demand for new retail markets in China, and highlight the cloud trading model.

For example, an original design 2022 autumn and winter ordering meeting was held at the Oriental Fashion Center to enhance the exchanges and cooperation of designers, supply chains, and brand vendors, accurately matching the needs of buyers, enhancing the capacity of group goods, and realizing sales transformation through channels. Hold the first nationwide weaving exhibition and the 6th Qingdao Valley Fashion Buyer Festival in the Textile Valley, and combined with the "Gallery Network Red Sinus" to carry out live and cargo to promote procurement negotiation, grab orders, production demand docking and market cooperation. Then there is a team that focuses on cultivating high -quality local designers and talents, holding 2022 Qingdao's top ten fashion designer selection contests to build an original design plan for original design. In order to further expand fashion consumption and closer the distance between fashion weeks and ordinary citizens, choose to organize original brand series and marketing activities at Yunshang Shanghai Tian, ​​Hisense Plaza, Vientiane City, Lida Shopping Center, Jinding Plaza, and Syllabus Plaza. Promote the development of original design products and brand. Then it continues to promote the integrated development of the textile and apparel industry of the Five Cities of the Jiaodong Peninsula, integrate and optimize industrial resources such as R & D design, exhibitions, and ecological platforms. By improving the original design level, the Qingdao textile and clothing industry has transformed from "manufacturing" to "intelligent manufacturing".

Be long and strengthen the industrial chain, bigger and big ecology

With the development of the situation and the change of the industry, Qingdao Fashion Week is constantly transformed. Qingdao's fashion and clothing industry is also continuously developing and promoting. Qingdao is focusing on creating 24 key development industrial chains. How to further play the role of the high -quality development of Qingdao's textile and apparel industry chain in Qingdao?

In fact, Qingdao Fashion Week has come all the way all the way, the purpose is to promote the development of the local real estate industry. Since last year, Qingdao Fashion Week has begun to make a big transformation. It turned out to be "China Qingdao International Fashion Week". Since last year "China" and "International" are removed, and what is reflected in Qingdao is China, and the local ones are international.

This year's fashion around the industry chain also made some considerations. On the one hand, it focuses on the development of local industries, and on the other hand, it has played a long and stronger role around the industrial chain.

For example, on the same morning of the opening ceremony of this year's fashion week, the "Textile Intelligent Manufacturing Entering Park · Qingdao Station" will also be held. This is a very influential event in the textile industry. It has a very good effect on the improvement of the textile and apparel industry.

"This meeting is strived to come from the corner of the Qingdao industrial chain, because the textile industry in Qingdao has a place in the country, how can this industry be done? . "Feng Wei said the original intention of organizing the event. The event positioning was textile intelligent manufacturing into the park · Qingdao Station. At that time, many experts, industry leaders, and entrepreneurs would come to participate. Through this meeting, in the digital and intelligent transformation, some companies encountered by textile companies can study the corresponding solutions together, and organize the supplier and enterprise to conduct some special docking. Some of the issues you get to discuss and negotiate together.

The Fashion Week platform and the national number conference help each other will inevitably promote the transformation and upgrading of the entire industry and the exchanges of the industry, and promote the industry's investment promotion.

The release show, Douyin Shopping Festival, experience exhibition and other activities of Fashion Week itself undoubtedly comprehensively enhance brand engineering effects of brand cultivation, cultivating talents, expanding the market, and serving enterprises, and helping the high -quality development of the industrial chain.

Fashion Week not only allows the textile and apparel industry to get the C position, but also makes the entire fashion creative industry ecosystem fuller.

Focus on retail transformation, adopt online forum live broadcast form+offline live interactive form, hold 2 theme forums and 1 salon event at the Oriental Fashion Center, Textile Valley, which can accurately respond to the pain points of traditional retail store transformation, touch and drain potential retail salesThe shop B -side customers and realize the selection and retention of customers' intention to cooperate; the 70th anniversary celebration of the Hao Jianxiu team building in the Textile Valley, the textile female sculpture work exhibition, the original brand selection of the Bauhaus, the Graffiti art creation invitations of the Guti Kiln Art Plaza art creation invitationExhibition; China · Qingdao Fashion Asian Trends Art Festival in Yunshangtian; a series of fashion trend activities such as art trend exhibition, fashion tide game, C -end ordering meeting, fashion public welfare in the Oriental Fashion Center ... a seriesFashion activities stimulate the new vitality of fashion Qingdao.

The curtain of Qingdao Fashion Week this year is about to be opened slowly. Under the blessing of fashion elements of all parties, I believe that it will definitely bring different stunning to this fashion city.

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