Xing'an's birth and peace of mind ─ ─ green "net" soil nourish "Xing'an taste"

Author:Inner Mongolia Daily Time:2022.08.18

On August 15th, the first domain image release of the country- "Xing'an League Domain Image Conference" was held in Beijing. With the successful release of the public brand "Source of Xing'an -Nature Xing'an League" and the regional public brand slogan "Xing'an Property and Endless Selection", it marks the creation of the green agricultural and livestock product brand of Xing'an League. New steps.

It was originally Xing'an -Nature Xing'an, all the alliances. One side of the soil and soil has a delicious "Xing'an flavor" that has the nourishment of the green "clean" soil, which has witnessed the extraordinary strength of Xing'an League to vigorously cultivate and promote the development of the brand's agricultural and animal husbandry.

The products are given in Xing'an, half a day, half of the ingenuity. Taking the green pure land as the background, the goal of making the "granary", "meat library" and "milk tank" of Inner Mongolia, in recent years, Xing'an League has continued to promote the rice brand, corn refined processing, beef beef industry chain system and national high -end milk industry. The construction of the production base, through the large project, the extension of the agricultural and animal husbandry industry chain through the large project, the Xing'an League has been made into the production and processing output base of high -quality green agricultural and livestock products. Reputation.

Good mountains and rivers, gifts are given a good rice. Xing'an League is located at the ecosystem of the southern foot of the Da Xing'an Ling at 46 degrees north latitude. The world's recognized "corn gold planting belt" and "cold rice gold planting belt" come together.

Xing'an League's 18.95 million mu of cultivated land grain has stabilized more than 10 billion kilograms throughout the year. 1.34 million mu of green organic rice fields, with an annual output of more than 700,000 tons of rice, accounting for more than 60%of the rice output of the autonomous region. The area of ​​corn planting is stable at more than 10 million mu, and the annual corn production is 9.84 billion kg. Grain production has achieved a "eleven consecutive increase", a record of 12.7 billion kg.

A group of green and organic rice brands such as Bangle, Yinzhu, Wei Jiami, Gu Yu, Lingnan Xiang have successively shouted the whole country. 1 well -known trademark in China, 15 well -known trademarks in Inner Mongolia, and 6 famous Inner Mongolia brand products. The series of "Xing'an League Rice" such as Choile, Yinzhu, and Baoan Marsh has won the gold award of the National Agricultural Expo and the Farm Exhibition. Xing'an League is hailed as "the capital of Chinese grassland ecological rice", and was included in the "China Good Rice" regional public brand list in 2021.

Food safety can be peace of mind. The heart of the heart is in Xing'an. Xing'an League has accelerated the construction of the country's important green agricultural and livestock product processing output base, and made a full article on "green, organic, and high -end". At present, the area of ​​the green food raw material base of Xing'an League has reached 7.4 million mu, accounting for 48.7%of the 15.2 million mu of 15.2 million mu of green food raw materials in the region.

Miscellaneous grains, mixed beans, wild mountain treasures, fruit juice drinks, Alhan mineral water, dairy products, beef and mutton, condiments ... the sun is sufficient, the rain and water are rich, and Xing'an League is the paradise for free growth of grain vegetables. A number of local brands such as "Erlongtun", "Security Marsh", "Taihe Xiaomi", and "Grassland Golden Valley" have grabbed the domestic first -tier cities market and even go abroad. Seasoning foods of more than 110 varieties of pickles such as green soybeans and vegetables as raw materials are placed on the tables of people in 42 countries and regions.

In the future, Xing'an League will take the opportunity of public brand slogans in the regional public brand of "Xing'an Products", highlighting the ecological natural diversified enrichment, green and safe products, and comprehensively promotes "Source in Xing'an -Nature Xing'an, All Leaders" High -quality brands, continuously enhance the efficiency and value of ecological brands, continue to increase the added value of agricultural and livestock products, expand brand awareness, reputation, influence and competitiveness, and contribute "brand strength" to the construction of the "high -quality green agricultural and livestock product production base" for Xing'an League. Essence

General Planning: Hu Richa

Picture: Wang Yongsheng Bilige

Copywriter: Gao Min Na Zhang Xinyang

Video shooting and production: Guo Huichao Prince Biliger Xia Zhiqiang

Source: grassland all media

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