Agricultural Issuing Meitan County Sub -branch carried out the theme publicity activities of "Central Bank Payment for the People"

Author:Huaihua People's Broadcasting Time:2022.08.18

In order to further do a good job in the publicity of the payment system, highlight the public welfare and inclusiveness of the "central bank payment" basic financial services, focus on the people's urgent needs and weak areas of financial knowledge, so that the public can better understand financial knowledge and better Enjoy the achievements of the reform and development of the financial industry, and the Agricultural Issuing Meitan County Sub -branch conscientiously organized the publicity activities of "central bank payment for the people" in combination with reality.

During the event, the bank strictly implemented the requirements for the prevention and control of normalization epidemic, focused on the theme of the event, carried out rich and diverse publicity activities, comprehensively and enrich the publicity knowledge, and actively popularized the theme of "serving the central bank's payment for the people", so that the propaganda work was deeper. The first is the lobby to promote the atmosphere. Make full use of LED electronic screens, lobby TV cycles and scroll to play theme slogans and promotional videos such as "central bank payment, mainstay". The second is offline publicity explanation. In response to different groups, carry out differentiated payment knowledge explanations, carry out temperature explanations with temperature to elderly groups, and conduct breadth publicity and popularization to the community. Third, the scope of online publicity expansion. Relying on online positions such as Weibo, employee WeChat groups and customer groups, promptly release publicity videos to ensure that this publicity coverage, no dead ends, and improve the financial knowledge of the masses.

Through the "central bank payment" basic financial services promotion and popularization activities, the public's financial literacy has been improved, the public's understanding of financial payment has been strengthened, and the awareness and ability of financial risk prevention are improved. In the next step, the bank will continue to carry out extensive and continuous daily publicity and education, continuously optimize financial services, resolutely fulfill the mission of "I do practical things for the masses", and continuously enhance the sense of gain, security and happiness of financial consumers. (Yang Yan)

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