Eastern selected wings?Independent app has been developed

The end of all business is a private domain. Only customers in their hands are real customers. Yu Minhong has gone to the mall for decades and knows this truth very much!

The current short video platforms are all thinking of public domain flow. No matter how much your fan fans are, you belong to the platform, and you can't take it at all. If you want to make money, you must rely on the short video platform, which is equivalent to your destiny to the short video platform. If netizens prefer your account recently, the platform will give you huge traffic. After a few days, the platform has new cattle people stand up, and the platform will empower traffic to others.

Thanks to the platform's traffic for the bursting of the oriental selection, but the platform cannot always be "favored" him. The traffic will return to normal sooner or later. Where should the oriental selection at that time?

This is a question that Yu Minhong and Dongfang selected CEO Sun Dongxu need to think about.

Yu Minhong and Sun Dongxu are those who have worked with a large company, and the way of thinking will be very different from other head net reds. After all, those Internet celebrities enjoy the bonus of the platform, and they enjoy a few days short, and they enjoy half a year. Most Internet celebrities will return to the role of passers -by after half a year.

If Dongfang Selection has been making live broadcasts on the platform, then there will be a moment when the traffic is very bleak again. At that time, how to get from the East selection?

It is understood that in June at the pinnacle of traffic at the peak of traffic, the one -month live broadcast and cargo quota was 681 million yuan. On average, it could sell more than 20 million yuan per day. After entering August, the daily live broadcast quota dropped to about 8 million yuan.

The peak of traffic selected by the East has only been two months, and the data in the live broadcast room has explained everything. Those netizens who used to be in the live broadcast room were also running away.

This is the reality of the Internet. When your traffic is down, few people will always be with you!

Isn't it anxious about Yu Minhong and Sun Dongxu? The answer they gave is to build a self -built shopping platform. Taking advantage of the popularity, try to import the traffic of the public domain platform into the private domain.

Recently, the Oriental selection APP has been launched in multiple application malls. Taking Xiaomi App Store as an example, the current downloads selected by the East have reached 42,000. Software information shows that the software is updated on August 8, which means that the APP launch time is at least 10 days.

This download volume is successful for small companies, but for New Oriental, I am afraid it is not an ideal number. Of course, this may also be related to the preparations for Eastern selection.

Imagine, assuming that Oriental selection encourages everyone to download their apps on the short video platform, will the platform continue to give a large traffic? Unless the Eastern selection has invested huge promotion costs to the platform, it is difficult to really implement it.

Oriental selection may be waiting for an opportunity, just like Dong Yuhui burst into fire, and also wants to make Oriental selection APP burst, eventually becoming an independent self -traffic app.

But to be honest, the Dongfang Selection APP wants to achieve tens of millions or even hundreds of millions of downloads and installations. Because the products selected by the East can buy it, whether it is in Tmall, JD.com or Pinduoduo, they can be bought. Why do people want to download an app specifically?

I personally download the APP selected by Oriental. The page shows like an app of a supermarket, which is not exactly like a pure e -commerce platform. The SKU sold on the platform is very limited, and there may be only about 1,000 kinds, which is not enough for consumers.

In addition, the problem encountered by the East selection is the price issue, which is an unavoidable problem. If you choose the route of quality and quality, it means that many consumers who want to be greedy for cheap are filtered.

The most important thing is that the Eastern Selection APP does not highlight its characteristics. Without any pictures of the teacher's live broadcast, consumers will be much less fun.

In my personal opinion, Dongfang has selected a large number of teachers who have a large number of teachers. They can completely turn the app into a free knowledge sharing app. When you want to know, you can open the APP to learn. When the APP has an opening rate, it is easy to sell more products.

Of course, New Oriental can be transformed into an investment company, which is responsible for empowering the flow of those with potential agricultural products, allowing them to quickly leave, go public, and earn capital income.

All in all, if Oriental selection is just a pure shopping app, it will be quite difficult to promote. If New Oriental uses its own teachers' advantages to take the knowledge sharing route, it may be easier to achieve the rapid rise in downloads.

What do you think of the Eastern Selection and the launch of the APP?

This is the best era and the worst era. With capital thinking and innovation models, the world is your stage!

In the new business world, there are no eliminated industries. Only the eliminated products and outdated business models will focus on product innovation and model innovation in the future.

If a company or a boss, if the shortage of innovation ability is destined to be defeated in advance, please remember that there is no innovation, how can you have imagination!

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