Headquarters retirement, consumer complaints, applied for bankruptcy censorship, what happened to the "first shares of luxury e -commerce" Siku

The issue of headquarters retirement, consumer complaints, applied for bankruptcy review, and the issue of SECOF.US of luxury e -commerce platforms appeared one after another.

Recently, the topic of "Survival Beijing Headquarters Suspected of Running" has attracted attention. On August 17, the Red Star Capital Bureau came to the Siku Building, Siku Headquarters near Sanlitun, Chaoyang District, Beijing, and the first floor hall was empty.

On August 17, 2022, the first floor of the Temple Building, Sanlitun, Beijing, was empty.

Relevant personnel revealed that this floor was previously an offline experience center of Siku. The store has been withdrawn earlier this year. This experience center only used for about one year. The first offline experience store of Siku was originally located on Jinbao Street, Beijing. In January 2021, Siku announced the upgrading of the offline experience center and moved to the first floor of the Mizu Building to display the area to 1600 square meters. Outside the watch and accessories, clothing, shoes, wine, home and other categories are also added.

The Hongxing Capital Bureau learned from the property of the Siku Building that the entire building, including the two floors of the ground and the ground above the ground, all rented it to Siku Building. Since November 2021, Siku has been withdrawn one after another. Office, but the rental area is narrowed, now there is one or two layers left. "

Regarding the rumors of retirement, the person in charge of the Takuku Public Relations responded to the Hongxing Capital Bureau that the temple office has been working on 5th floor, and hundreds of employees have not changed. The person in charge explained that part of the area before the renewal area was used in the warehouse, but due to the environmental requirements of luxury goods, it has been transferred to other warehouses in Beijing for storage. Because the contract expires, the area except the 5th floor office has no renewal.

Consumers and suppliers are defending their rights

Today, the first floor of the Temple Building has only a few temple staff at the front desk to deal with consumer rights protection. For consumers who came to ask the refund progress at the scene, the staff first registered their order information and contact information, indicating that there were subsequent special persons to dock the refund time and method. "Tell me that there will be a refund of a month, and the plan is paid at the end of the year." A consumer involving a refund of about 200,000 yuan said.

August 17, 2022, the front desk

The staff responsible for handling the refund matters at the front desk stated that the progress of different refunds is also different. The specific results of the negotiation between the temple library and the consumer are subject to the results. There will be a long time. The refund is definitely not available on the day. "The staff added that the amount of small amount will be refunded in one month. However, when the Red Star Capital Bureau asked if he would retreat, the staff member once again emphasized, "the results of the negotiation between the two parties are subject to the results of the negotiation."

A person familiar with the matter revealed to the Red Star Capital Bureau that the refund channels under the offline line of Siku have been established in March this year, and the number of orders involving a refund may be tens of thousands of orders. However, the person in charge of the Temple Public Relations denied that the "tens of thousands of orders" had to be refunded. The public relations also stated that all refund issues can be contacted to the updated customer service phone.

The Red Star Capital Bureau learned on the spot that at the same time, there were also manufacturers who provided a supply of supply and suppliers sold, involving millions of amounts of amounts. This includes luxury brand Prada. On August 2nd, the luxury brand PRADA applied for freezing more than 11 million yuan and corresponding value property under the name of the luxury e -commerce temple, with a deadline for one year. The application was ruled by the People's Court of Jiading District, Shanghai, and immediately began to implement it.

The Hongxing Capital Bureau found through the WeChat Mini Program of the Siku Mall that its homepage is still a "818 Luxury Good Federation Festival" event, but it cannot be paid when trying to place an order. "".

On August 17, 2022, the WeChat Mini Program of the Saku Mall cannot place an order normally

Instead, the staff of the WeChat Mini Program could not be placed normally, but the staff at the scene did not give an explanation. Instead, it was said that the monk APP could be placed normally, and emphasized that the monk was still operating the office normally. "The company is still in stock, and they are all operating normally. If you do n’t make money, do you still give it to customers?"

The bankruptcy review has been accepted by the court

In addition to retirement and disputes, Siku also needs to solve the application for bankruptcy review.

On August 10, the national bankruptcy reorganization case information network showed that Beijing Siku Trading Co., Ltd. was applied for bankruptcy censorship, and the applicant of bankruptcy review was Zhao Dongping.

The person in charge of Siku Public Relations responded to the Red Star Capital Bureau. Siku did not check the bankruptcy review in the court or received any notifications.

The court of handling the bankruptcy review -the staff of the Beijing First Intermediate People's Court told the Red Star Capital Bureau that since the information network of the country's bankruptcy and reorganization case has shown "(2022) Beijing 01 Break Shen 553" case, it means that the court It has been accepted. If the bankruptcy review is approved, the information of the bankruptcy case will be displayed on the aforementioned website, and the monk creditors can contact the administrator directly.

This is the second time I have applied for bankruptcy censorship. In January 2022, Chai Chenxu also applied for the bankruptcy review of Beijing Taku. At that time, Miyu denied the application for bankruptcy and the applicant withdrew the application the next day.

Why is Siku here?

Many bad news arrived one after another. Why did the Temple of the "Chinese luxury e -commerce first share" titled at the top of the head?

On September 22, 2017, Siku was listed in Nasdaq in the United States, with a issuance price of $ 13/share. One year after listing, the stock price of Siku continued to decline. As of August 17, the US stock market transaction price was 0.23 US dollars per share, compared with 98%compared to the issuance price. The stock price below one dollar was given a warning warning to the delisting. In December 2021, Siku announced that the company received Nasdaq's delisting warning from the stock price of 30 working days in a row of 30 working days. According to the NASDAQ listing rules, the applicable width period for restoring compliance is 180 days. Until June 15, 2022, the closing price of the company's shares that received the delisting warning must be equal to or greater than 1 US dollars per share.

Since receiving the delisting warning, the stock price of Siku has not exceeded $ 1, and the trend has continued to decline. In response to this, in June 2022, Siku applied for the US -deposit voucher (ADS) from the Nasdaq global market to the Nasdaq Capital market. The so -called Nasdaq Capital market is a market provided by Nasdaq specially for growth companies. Financial indicators require that there is no strict global market standards.

Regarding the risk of delisting at the delisting, the person in charge of the public relations of Siku stated that the investor relationship department responded. After the Hongxing Capital Bureau contacted its investor relationship without response through official channels, the person in charge stated that the announcement prevailed.

According to data from the E -commerce Research Institutions, a total of 17 consumption rating was obtained in Temuku in 2021, of which 16 were rated with "cautious order"; 1 "not recommended for order" rating; the overall consumer rating in 2021 was " Put the order with caution. "

Mo Yanqing, director and senior analyst of the Internet Retail Department and senior analyst of the Internet Electronic Commerce Center, told the Red Star Capital Bureau that the dilemma of the temple is that the strategic layout is too large, and the money is burned to lose money. She said that after the listing of Siku was listed, offline stores (self -built and invested in duty -free), community retail (library shop, Buybuy Mall), Siku Financial, Siku Art, Siku Smart, Siku Agriculture and other many many other many many other many many other many many other many many other many many other many many other many many other many many other many many other many. Business segments. In November 2018, Try Try, a subsidiary of Siku, also took over Meitu's e -commerce business -Meitu Beauty. These layouts cost a lot of money, and at the same time, the main business is not done well, and both ends have fallen.

Mo Yanqing added that from the Temple Finance report, the net loss in Temple in 2020 was 71.86 million yuan, a year -on -year decrease of 146.35%, and the loss in 2021 expanded to 566 million yuan. Long -term loss was the heavy pressure of Siku. Public domain traffic acquisition capacity is in a bottleneck, and the private domain flow is also difficult to realize.

In recent years, Ali, JD.com and other comprehensive e -commerce companies have exerted the luxury market. In addition, luxury brands have also accelerated the digitalization process in China, which means a huge impact on vertical e -commerce such as Siku. Earlier, luxury e -commerce companies such as Shangpin.com, Pinju.com, Xunxiu.com, and Xiuxiu.com have fallen. At present, luxury vertical e -commerce companies also include knowing season, fat tiger, fifth Avenue luxury goods, explosive luxury, value to Yaoyan, and value. , Concubine Fish and other platforms.

How to develop in the future, the Red Star Capital Bureau will continue to pay attention.

Red Star reporter Wang Tian Intern reporter Cheng Luyang

Edit Yu Dongmei Yang Cheng

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