Industry | "Cultural Poly Runze Rural" Cultural Industry Empowerment Rural Revitalization Project was launched

Recently, Poly Group officially launched the "Cultural Poly Runze Village" cultural industry to empower the rural revitalization project, which aims to explore the "Poly Model" and "Poly brand" of the cultural industry to empower the rural revitalization. The project is guided by the National Film Bureau of the Central Propaganda Department and the film management center of the film, sponsored by Poly Group, and Shanxi Hequ, Wutai, Poly Culture and Poly Group's designated assistance, Yunnan Ludian, Qiaojia, Ning Ye, Xincheng, Guangxi, Guangxi, Guangxi, Guangxi, Guangxi, Guangxi Seven county flag governments including Karaqin, Inner Mongolia, jointly organized, covering film screening, art education, characteristic song arts, public welfare auctions, live broadcast and cargo.

Liu Huilong, Secretary of the Party Committee and Chairman of the Poly Group, said that during the "Fourteenth Five -Year Plan" period, Poly Group must gather together to develop, strengthen the excellent cultural business, and drive the traditional cultural business as the main business to cooperate with the group's other businesses Poly brand influence. According to the relevant person in charge of Poly Group, the cultural industry of "Cultural Insurance and Profit Rural" enables rural rejuvenation projects will rely on 7 counties and 20 villages in 7 counties in the designated support of Poly Group, build a platform for rural culture and art exchange, and carry out "light and shadow moist heart" Runxing "" Quyi Run Love "and" Zhenzang Runde "four major sectors and other task projects.

Light and shadow

"Light and Shadow Runxin" takes the "Rural Film Screening Project" project as an opportunity to donate a batch of film screening equipment; the excellent film works since the 19th National Congress of the Communist Party of China and the theme film of the "Modeling of the Times" are planned. It was screened in two games and played nearly a thousand times a year; using Poly Film channels to display the characteristic culture of 7 help counties and sell special agricultural products. At present, the site selection and construction of Hequ County Film Film Screening Service Station has been completed. This is the first appearance of the latest generation of public welfare film screening terminals in the Ministry of Propaganda Department of the Central Propaganda Department. With the help of 5G and AI technology, Bring a new feeling to rural audiences.

Art moisturizing

"Art Run" uses the business advantages of Poly Music education to promote the assistance of music and art education. In 2022, he took the lead in carrying out pilot work in Xincheng and Shanxi in Guangxi. Soul -the three steps of creating county -level children's art troupes continued to advance. At present, we are writing a teaching plan for teaching materials and formulating training plans in accordance with the previous research results, and piloting pilots in Chunlan Primary School in Wutai County to create school songs and singing nursery rhymes.

Quyi Runqing

"Quyi Runqing" aims to give full play to the advantages of the Poly Theater's courtyard, continue to incorporate the Shanxi river song "Two Persons" projects into the "2022 China Excellent Local Rerives Show" series for promotion, and help local culture to "go out" through centralized tour; build Hequ public welfare OK, "send them in", bring high -quality variety shows and classic children's repertoires to local left -behind elderly and children; when selling agricultural products in the Olympic champion and star artists, arranged the online string of the river song "Two Persons" to promote characteristic culture , To enrich the live broadcast content; help Yunnan Ludian produce local scenarios, tell the inspirational story of Ludian County from the earthquake relief, restoration of reconstruction, poverty alleviation, to obtaining the fruitful results of rural revitalization. At present, the signing and scheduling work of the "coming out" performance of the two -person platform of the Hequai platform has been completed.

Zhendangde

"Zhenzang Runde" aims to give full play to the industry leaders of Poly auction, join hands with public welfare institutions, discover the cultural boutique and non -heritage assets of helping counties, and use online platforms to make valuable artistic assets attract the attention of all sectors of society; actively broaden the chips The channel channel expands the radiation scope of public welfare projects through its own influence and online auction platform. At present, the preliminary demand research and analysis have been completed, and the online auction platform has been established. The online public welfare auction can be carried out at any time, and some artists have received the award -winning paintings for free donations.

Cultural rejuvenation is an important support for rural revitalization, and providing people with high -quality spiritual food is the meaning of promoting rural cultural revitalization. In the next step, Poly Group will adapt to local conditions and adapt to things, and use the vivid map of the construction of the village of art in art to activate more paths of rural development with culture. Through diverse communication channels and colorful cultural products , Accelerate the transformation of innovation, further improve the degree of rural social civilization, rejuvenate the new weather of rural civilization, and tireless exploration to continue to inject strong cultural forces into the road of rural revitalization.

(Picture source Poly culture)

Responsible editor: Zhang Jiayi

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