Camel milk claims to be "soft gold in the desert", experts remind: Don't over -superstitize "niche milk products"

“三高人群放心喝”、“血糖高的长辈也能喝”……电商直播间里,主播在售卖某款骆驼奶粉时,宣称其是“沙漠中的软黄金”,“三高(高"Blood glucose, hypertension, hyperlipidemia) crowd", children and middle -aged and elderly groups can rest assured.

In recent years, "niche milk products" such as camel milk and yak milk have become explosive models, and various "fancy slogans" have attracted consumers during the propaganda. In the future, a reporter's investigation found that compared with ordinary milk products, camel milk and other "niche grandma" are relatively high in pricing. A hot 300g camel milk powder is priced at 362 yuan/can, and invited many celebrities to endorse. The "niche milk product" of the whole network is really as magical as the merchant's promotion? How should consumers be distinguished when buying?

(Screenshot of e -commerce platform live broadcast)

Camel milk sales of live broadcast rooms, the anchor claims that the nutritional value is extremely high

Compared with milk, due to its strong geographical characteristics and high breeding standards, the salesperson often claims that "things are rare and expensive", which is wrapped into "niche milk products".

The reporter searched on major e -commerce platforms and found that the brand selling camel milk on the market is usually declared that milk sources are located in Xinjiang. At the same time, the price of camel milk is relatively high, and the price is often several times higher than milk products.

Today, in the live broadcast room of a camel milk powder, the reporter saw that the anchor with the goods continued to introduce the nutritional value of the camel milk powder, and continuously recommended the product to the audience. When an audience asked "low blood pressure, can you drink?" "Is it helpful for sleep?" "High blood sugar, can you drink blood sugar?" The anchor said that he could solve the above problems. Camel milk powder is very suitable for " "Three high people" drink.

In addition, on the sales page of this camel milk product, the three high people of "natural camel milk '" and "can drink with high blood sugar can also drink" and other advertisements.

Subsequently, as a consumer in the future, the reporter asked the salesperson of the camel milk powder shop, "Can I really reduce the three highs?" Sales staff said, "Insulin growth factor in camel milk can help regulate fat metabolism, Camel milk can achieve deep immune regulation, regulate lipid metabolism disorders, and assist in regulating blood lipids and blood pressure. It is helpful to the three highs. "

As for the "diabetes person can drink?" Ask the reporter, the sales staff answered affirmatively and said, "Our camel milk has no sucrose, and the three highs of diabetes can drink. The insulin factors of the microblog can help regulate blood glucose, and this type of insulin factors are not easily destroyed by gastric acid. Camel milk contains iconic enzymes, lactated iron protein, and immunoglobulin, which helps to help enhance human metabolism. High, diabetic people are good auxiliary effects, and camel milk is rich in nutrition and comprehensive, which can assist in improving nutritional loss caused by diabetes. "

Is Camel milk really as "high nutritional value" as the salesperson said? According to the official Weibo of the Chinese Association for Science and Technology (@), from the perspective of nutritional analysis, the ingredients of Camel milk are similar to milk, although protein, etc. The content of individual nutritional elements is different, but the differences can be ignored in general.

In addition, the director of the Capital Health Nutrition Food Society and the first batch of registered nutritionist Gu Gu Ling in China said in an interview with the media that the risk of microbial pollution in the direct drinking of camel milk is likely to cause the Middle East respiratory syndrome and Brucetop. When fully heating, vitamin C is afraid of heat, so drinking camel milk does not supplement vitamin C. At the same time, the calcium content of fresh camel milk is only 44%of fresh milk.

(Screenshot of e -commerce platform)

Camel milk frequently trapped complaints and consumer disputes, experts reminded not to be overly superstitious "niche milk products"

In recent years, "niche milk products" such as camel milk and yak milk have become explosive models. Various "fancy slogans" have attracted consumers on various social platforms and e -commerce live broadcast rooms. However, the reporter sorted out and found that behind the publicity, camel milk also frequently trapped in the consumer's complaint disputes.

According to the Anhui Market Supervision Bureau, in May 2022, Mr. Su complained that when he was shopping, he saw that some merchants claimed that camel milk had the effect of diabetes. His mother spent 12,000 yuan to buy 24 cans of camel milk powder. When Mr. Wu knew, he believed that the behavior of the merchant was suspected of false publicity and asked the merchant to return, but the refund of the negotiation with the merchant many times was unsuccessful.

After receiving the complaint, the Market Supervision Bureau of Xiangshan District conducted an investigation. Because Mr. Su lacked proof, the final mediation reached an agreement, and the merchant refunded 6,000 yuan.

According to July 29, in the typical case of the third batch of "Iron Fist" in the 2022 of the 2022 in the market supervision system of Xinjiang Uygur Autonomous Region, the reporter noticed that there were two cases involving camel milk products, and the violations were "false publicity publicity. "Illegal advertisement.

Case 7 shows that on May 11, 2022, law enforcement officers of the Hami Market Supervision and Administration Bureau found in the inspection that the wall of the tasting hall of a camel milk shop was posted on the wall of the humping milk powder brand. The picture, and write the words "Natural camel milk powder enhances the king of immunity in the desert platinum milk to improve immunity" and other words. There is a brochure in the warehouse. Camel milk is good for people with diabetes "and other questions and answers to promote the effect of camel milk on disease treatment.

After investigation, the camel milk powder sold in the parties has no health food logo. The parties know that the above products are ordinary foods, but during the sales process, through promotional cards, posters, leaflets, brochures and employees introduction Camel milk powder has health and treatment functions such as improving immunity, sleep aid, and balanced blood sugar, which violates relevant regulations. The law enforcement department stated that the parties confused the concept of camel milk with camel milk powder, claiming to have health care, treatment functions, misleading and deceiving consumers to ordinary food, and eventually imposed a fine of 10,000 yuan in administrative penalties.

(Figure according to the e -commerce platform)

The case 9 shows that on May 23, 2022, the Changji Market Supervision Bureau inspected a health product store and found that there were four billboards in the parties' stores. The quotes such as the abstracts and quotes used in the advertisement did not indicate the source. After investigation, the parties posted four billboards in the store on April 25, 2021, including: "suitable people who drink camel milk: diabetes, kidney disease, tumor and chemotherapy and other people; L insulin; Camel milk is a dairy product with medicine and food effect ".

The regulatory authorities pointed out that the advertisements of any product should be authentic and legal. In order to achieve the marketing effect of expanding sales, individual businesses have not rared risks to consumers' health. Subsequently, the parties were punished by a fine of 10,000 yuan.

In response to the publicity of merchants in the market, Song Liang, a high -end dairy analyst, reminded that the high -end dairy analyst Song Liang reminded that the dose of the product needs to be understood. helpful. In addition, it is necessary to consider whether the product has passed clinical verification and scientific clinical medicine endorsement.

In addition, Song Liang told the future reporter that "whether long -term drinking of camel milk can achieve blood pressure and prevent diabetes. Without clinical, it is not sure. It is wrong to leave the dose and talk about it."

In response to the choice of niche milk products, Song Liang reminded consumers not to overly superstitious "niche milk products". The milk and yogurts that daily drinking are also rich in nutritional elements, which can promote intestinal digestion and absorption.

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