Grandma Spring Wine Industry with a new cultural product "Bright Sword" Zhengzhou Sugar and Wine Club

On August 18th, the 3 -day Zhengzhou Autumn Sugar and Wine Club kicked off at the Convention and Exhibition Center. The grain spring wine industry brought the latest brand culture crystallization one Golden Valley Spring • Valley 52, Oolonghan Jian, and countless new products. The event.

At the meeting, the three new products became the focus of the exhibition once the exhibition. The visual performance of its literary, fashionable, and innovative visual performance has attracted consumers' attention, and some people continue to visit. As a representative of the "two tea, one dish and one wine" in Xinyang, the latest cultural wine launched by Gut Valley spring condenses the hope of the Xinyang Municipal Government and the high affirmation of Wuliangye Group, and also shows the determination of the cultural empowerment of the Gut Valley Spring Wine Industry.

The product homogeneity is seriously the first problem that the strong incense -type liquor is currently facing. Clarify the direction and grasp the best time to break the situation. Under the trend of consumption upgrades and improvement of quality demand, the Gut Valley Spring Wine has made a comprehensive upgrade of the two major items of Jinguchun boutiques and oolong Zhen products, and in this context, it has launched Xinyang Cultural Wine. As an important force for the strategic growth of the Gangu Spring Wine Industry, Gu 52 and Wuliang have also been regarded as the main force in the high -end business liquor market by the Gut Valley Spring Wine Industry.

Zheng Wei, secretary of the party committee and chairman of the Gut Valley Spring Wine, said that when talking about the above three products, he emphasized the three kinds of empowerment of cultural wine. One is the quality empowerment. The quality of the product is always the foundation of the brand. The second is cultural empowerment, and the cultural core gives the brand's personality and characteristics. Third, the process is empowerment. On the basis of the traditional "old five" winemaking process, the new product inherits the 1366 process of Wuliangye, and combines the grain essence pure handmade.

Zheng Wei said that the grain spring wine industry is at a critical moment when it can be climbed, and the brand culture still needs to make full efforts. In the future, the company will use product cultural immersive experience and quality enjoyment, deeply digging cultural connotations, continuously innovating the expression forms and expression of culture, and cultivating cultural self -confidence and creating a new pattern of corporate brand development. (Wang Wei)

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