Zhuang Yuequn: "Selling Maoming moon cakes like selling litchi"

On August 20th, Zhuang Yuequn, Secretary of the Municipal Party Committee and Mayor, went to Huazhou to go deep into the moon cake enterprise to investigate the development of the moon cake industry. "Wings" flying to the country, opening up a broader market, and promoting the high -quality development of the moon cake industry.

▲ On the morning of August 20, Zhuang Yuequn went to Huazhou to investigate the production and operation of moon cake companies.

Near the Mid -Autumn Festival, the city's moon cake companies have full horsepower and intensive production, and a large number of moon cakes are listed. Zhuang Yuequn came to Hailong Pavilion Catering Co., Ltd. Food Branch and Guangdong Liden Cake Industry Co., Ltd. to enter the enterprise exhibition hall, production workshop, inspect the production of moon cakes, food hygiene and safety, etc., and talk to the person in charge of the enterprise to ask about the expansion of the moon cake market expansion , Sales channels and needs of corporate development, difficulties and problems encountered.

"Sell Maoming moon cakes like selling litchi!"

Zhuang Yuequn pointed out

The moon cake industry is an important rural industry -based characteristic industry in Maoming. It is currently at the peak period of moon cake sales. It is necessary to promote the successful experience of selling Maoming Litchi this year into the sales of moon cakes. Sales "Combination Boxing", build communication, interactive, production and sales docking platforms, online and offline multi -channel promoting moon cake sales, increased publicity and promotion, and allowed Maoming moon cakes to insert "wings" to fly to the country to open up a broader market.

It is necessary to adhere to the quality of quality, brand -oriented, use the advantages and highlights of Maoming moon cakes, enhance the brand value of Maoming moon cakes, promote the deep integration of the first, secondary and tertiary industries and the development of the moon cake industry chain, and jointly brighten the "China Moon Cake Famous City" business card.

It is necessary to establish the concept of "selling moon cakes and selling more culture", in -depth digging of the traditional characteristic elements of Maoming moon cakes, adhering to the ancestral craftsmanship, telling the story of Maoming moon cakes, so that moon cakes keep the strong "hometown taste", so that people can eat good taste and true feelings.

It is necessary to continue to make new agents in combination with market demand. In the aspects of the taste, shape, and packaging of moon cakes, to attract customers with diversified innovations such as sugar, oil reduction, style, customization, etc. choose.

It is necessary to explore the development of moon cake research and parent -child tour, allow children to experience handmade moon cakes, and better inherit moon cake culture and empower industrial development.

Moon cakes are very strong products for sale. It is necessary to actively explore the moon cake "western cakes" and "snackization", and continuously extend the industrial chain to make the moon cake sales period longer and the sales are more stable.

It is necessary to strictly control the quality of moon cake products and food safety, win the market with quality, cast a brand with integrity, and promote the stability of the moon cake industry.

It is necessary to rely on the moon cake industry brand to expand the prefabricated vegetable industry, create a high -cold dish brand, develop deep -reinforcement industries such as peanut oil and nuts, enhance the added value of agricultural products, and comprehensively promote the upgrade of "small specialty products" to the "large industry" of rural revitalization.

City leaders Wang Turui, Zhang Huiling, Wang Xiaohui, and Xiao Shuang participated in the survey.

Text/Maoming Daily All -Media Reporter Zhao Yixin

Figure/Maoming Daily All Media Reporter Gan Yang Song

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Maoming Editorial Department

Edit: Zhong Zhencong

Preliminary review: Ke Zhuji

Review: Zhu Wujun

Source: Maoming Daily

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