Jiangxi Fu Liang played the advantage of the tea industry -tea fragrance fluttering Quartet attracted rural guests

Author:China Tourism News Time:2022.08.22

In the tea -making workshop in Jiangcun Township, Fuliang County, Jingdezhen City, Jiangxi Province, the workers are busy putting a batch of tea, withering, fermenting, and refining; many tourists deliberately go to Jiangcun to buy tea or in the mountain The process of experiencing tea picking, tea making, and tea tasting ... Relying on the influence of the "floating beam tea" brand, many rural villagers in Jiangcun have eaten "tourist rice" at their doorstep.

In recent years, Fu Liang County has attached great importance to the development of the tea industry, further strengthened the top -level design, and empowers the "five tea" of tea technology, tea culture, tea industry, tea policy, and tea tourism "five tea" to continue to consolidate the results of poverty alleviation and effectively help rural revitalization. Development has taken out a new path of high -quality development of ecological priority, prosperity in the industry, and green and rich people.

Photo Conferry of Fuliang County Culture, Radio, Television Press and Publication Tourism Bureau

Government guidance and expanding industries

Thanks to the unique natural ecological advantages, Fuliang County is very suitable for the growth of tea trees and has the innate conditions of production of superior quality tea. Fusiang tea represented by "Floating Red" is one of the most representative and influential "business cards" in Fu Liang County.

In order to manage the Fu Liang tea farm, Fuliang County is used in accordance with the requirements of standardization, branding and standardization, and approves nearly 100 million yuan to make up funds from fiscal funds to inspire farmers to develop the tea industry. It is understood that at the season of tea picking, farmers in Fuliang County, Hanxi Village, Jiangcun Township and other places will go to the tea farm to pick up tea, and constantly drive the surrounding people to increase their income.

A leaf of the leaf benefit the people. In recent years, Fu Liang County has adjusted the tea industry structure according to local conditions. It has created the tea industry belt in Zangwan, Goose Lake, Yaoli Jingyao Line and West Lake, Le Gong, Jinggongqiao, Jiangcun and other Fugao District to support the cultivation of the tea industry chain. At the same time, leading enterprises are introduced to strengthen the construction of base tea gardens and do large -scale and strong quality. As of 2021, the total area of ​​tea gardens in the county reached more than 200,000 acres. The total output of tea production was 11,500 tons, and the comprehensive output value was 1.7 billion yuan. Tea production enterprises have developed to 75, of which 7 provincial leading enterprises and 26 municipal levels 26 Home; 162 tea professional cooperatives, including 5 ministerial -level cooperatives and 6 provincial professional demonstrations; 10 processing assembly lines, 62,000 people engaged in tea industry.

"In order to ensure the output and quality of Fu Liang tea, at present, 16 towns and 163 administrative villages in the county have achieved full coverage of tea industry with good breed breeding, standardized planting, accuracy processing, and tea culture tourism." The person in charge of Changnan Tea Co., Ltd. introduced that Fuliang County closely focuses on the core brand of "Fusiang Tea", relying on the original series of famous tea brands such as "Tianxiang Tea", "Changnan Rain Needle" and "Gansen". Increase tea production and research and development, and focus on increasing the popularity of the tea industry.

Through the "company+village collective+poverty alleviation households" model, Fuliang County continues to drive the masses to increase their income and become rich, effectively consolidate the results of poverty alleviation. Core producing areas such as "honorary titles. At the same time, Fu Liang Tea was successfully selected as a list of important agricultural cultural heritage in China, with a brand evaluation of 2.823 billion yuan.

Scientific and technological support to improve quality

The high -quality development of the tea industry is inseparable from the strong support of technology. In recent years, the Tea Research Institute of the Chinese Academy of Agricultural Sciences has very close cooperation with Fuliang County. The two sides have carried out a large number of scientific and technological cooperation in the construction of organic tea bases and tea refined intelligent production lines. The transformation and implementation of these technological achievements has strongly supported the development of the tea industry in Fuliang County to the direction of greening, digitalization, and standardization.

Recently, the "2022 China · Floating Liang Buy Tea Festival and the modernization of the Fusiang Tea Industry Help Rural Revitalization Summit Forum" was held. The representatives of Fang Liang Tea's distributors across the country signed an agency with Fu Liang Tea Company, with a signing amount of 20.4 million yuan.

In May of this year, the Tea Research Institute of the Chinese Academy of Agricultural Sciences and the expert workstation of the Tea Research Institute of the Chinese Academy of Agricultural Sciences were unveiled at Fuliang County. Fuliang County has formed a good cooperation with various universities (institutions) and various parties in production, learning, research, and enterprises. It not only provides technical support for the masses to grow tea, but also lays a technical foundation for the sustainable development of the tea industry, which has further enhanced the tea industry Help the strong stamina of the village's revitalization.

At the same time, the standards of Fusiang Black Tea and Green Tea Group were officially released. Academician Chen Zongzheng's expert workstation, ecological low -carbon organic tea certification agreement, e -commerce agricultural aid live broadcast base completed the signing of the contract. Tea technology can enable the tea industry to help the high -quality development of the floating tea industry.

Write a rural "Tea Brigade" article

Based on the local natural endowment and location advantages, Jiangcun Township has built a "paradise" in the deep mountains and dense forests surrounded by mountains -Tarri Tea Set. Tarri Tea Cunning is a poverty alleviation training base that integrates the functions of boutique homestays, special catering, conference affairs, cultural experience, and tea culture research with the theme of tea. In addition to the rich tea theme experience, the Tarri Tea Set has also set up rural tourism experience projects such as exploration of the Seccation Lanhua Valley, Tea Valley drift, children's entertainment area, lawn wedding, rural bars, rural bonfire barbecue, wild fruit picking, and fish search for fish. Some tourists said: "It is very pleasant to pick up tea in the mountains. The Tarri tea set brings us a new vacation experience. If you don't have to be too far from the city, you can find a space to slow down the pace of life. Of course Forget to bring some floating beam tea home. "

In recent years, Fu Liang County has actively done a good job of integrating the "Tea Travel" industry. The towns and towns in Fuliang County have also given full play to local advantages. One of the rural tourism spots; high standards to build more than 7,200 acres of sightseeing tea gardens, promote the cultivation of Gaoling · China Village and Shizi Garden Tea Garden Scenic Area, and achieve the "tea garden change park"; The tea industry research bases such as Mingcha Factory have developed a self -made tourist experience project that integrates tea planting, management, picking, picking, and production. According to statistics, in recent years, the annual number of tourists from Fuliang County has received more than 10 million tourists, and the comprehensive tourism revenue has reached more than 10 billion yuan, which has become a new growth point for rural rejuvenation. The relevant person in charge of Fuliang County Culture, Radio, Television Press and Publication Tourism Bureau said that now, Fuliang County is actively promoting the integration of "tea brigade" cultural integration. Liang 2021 "and" Floating Liang Buying Tea Festival "and other activities, tap the history and culture of floating beam tea, create boutique tea culture tourism products and services, and tell the story of the floating beam. At the same time, Fu Liang County also worked hard to build a "tea tour" brand integration, explore the development path of Fuliang tea and Fuliang tourism brand, and vigorously launch real -life performances such as "The Wonderful Night of the Great Tang Tea Market", fully displaying the tea culture and the tea culture and The characteristics of the scenic area; the most beautiful tea artist selection, the Tianxiang Tea Kaishan Festival and other festivals, which effectively promote the transformation of elements such as origin and tea art to the tourism market. (Author: Chen Xi, reporter Zhou Chen; Editor: Song Yuqiu)

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