Moutai moon cake bid farewell to "sky -high", but the ox was fried to 658!

Moutai moon cakes have been reduced in price this year, but it is almost delusional to buy a budget within 500 yuan.

This year's Mid -Autumn Festival was on September 10, but as early as July 1st, Moutai had already launched moon cakes. This makes people think that last year, Shanghai Peninsula Hotel launched the Moutai coffee lipstick moon cake gift box. At that time, the gift box of 1688 yuan contained 8 moon cakes.

"Moutai International Hotel" WeChat screenshot

However, as the National Development and Reform Commission and other departments issued the "Announcement on Controlling" Sky "moon cakes and promoting the healthy development of the industry", it proposed that the unit price of more than 500 yuan was implemented with key supervision, and thousands of moon cakes exited the stage.

Moon cake launched by Moutai this year came from Moutai International Hotel. This is a Chinese -style business leisure hotel invested by Guizhou Moutai Wine Co., Ltd., which opened in 2016.

From the official introduction, these are two moon cake gift boxes called Yuhu Yingyue and the heart.

Yuhu Yingyue Gift Box contains 2 capsules of wide -style vine pepper beef, Cantonese -style egg yolk white lotus, Cantonese -style golden legs, charcoal -roasted walnut jujube, and priced at 188 yuan/box; Two -hearted flavors of durian, black dew, sugar -free milk, and milk yellow are priced at 318 yuan/box.

Obviously, the two moon cakes do not contain Moutai.

Regarding the phenomenon of selling, the reporter asked what the above -mentioned staff thought and stopped measures, and the other party said, "We can't help it."

Moon cake problems have also attracted investors' attention. On the investor interactive platform, some netizens asked questions that the Mid -Autumn Festival is approaching. Does your company continue to launch Moutai moon cake this year? There is no answer yet.

The reporter tried to ask the Guizhou Moutai Securities Office again what he thought of the "selling moon cakes" and what measures would be issued in the future. As of press time, the other party's phone number failed to connect.

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