80 yuan/piece!Who is paying "IQ Tax" without Moutai Mooncake without Moutai?

Source: E company (ID: lianhuaacaijing)

Moutai kept producing new products. In addition to ice cream, moon cakes have been launched recently. According to media reports, Moutai moon cakes have recently been stir -fried by oxen on social platforms, and the price has doubled more than doubled.

Strangely, Moutai moon cakes are not tight. Some merchants told reporters E company "there is spot", and the price is not higher than the official website. So, who is hype Moutai moon cake?

In order to prevent the price of moon cakes from rising, the supervision also issued an announcement that the unit price exceeded 500 yuan would be supervised.

Stir -fry

Last Mid -Autumn Festival, the Shanghai Peninsula Hotel launched a 1688 yuan Moutai coffee lipstick moon cake gift box caused heated discussions. This year, the Peninsula Hotel no longer continues to launch Moutai Moon Cake, but is released from Moutai International Hotel, and does not contain Moutai wine.

There are two types of Moon cakes this year: "Jade Tiger Welcome Moon Gift Box" contains 2 capsules of Guang -style vine pepper beef, Cantonese -style egg yolk white lotus, Cantonese -style golden legs, carbon -roasted walnut jujube, and priced at 188 yuan/ Box; "Liu Xin Mooncake Gift Box" contains 2 capsules of Xue Mei Niang durian durian, black dew, sucrose milk yellow, and milk yellow, and the price is 318 yuan/box.

However, the official micro officials at Moutai International Hotel could not find the purchase link. According to reports, a total of 110,000 copies of Moutai Mooncakes have been sold out, of which 188 yuan of gift boxes are limited to 80,000 copies, and 318 yuan gift boxes are limited to 30,000 copies.

However, there are still many businesses on platforms such as salted fish and Taobao. Most of the labeling prices ranging from 300 yuan to 350 yuan. The reporter contacted one of the merchants, and the customer service replied that "there is stock, the express delivery is taken away, and now you can catch up."

Obviously, the amount of moon cakes in the market is still sufficient, but there are still many ox hype. It is reported that the price of scalpel on social platforms has recently raised the price of the original price of 318 yuan to more than 650 yuan, which is equivalent to double the frying.

The unit price exceeds 500 yuan will be key supervisory

Last year, Moutai Coffee Moon Cake, which was priced at 1688 yuan, has caused heated discussion, but at that time, this moon cake was only available for sale of 100 boxes, so the market price was easy to be manipulated by oxen.

However, this year's market conditions are completely different. On the one hand, this year's Moutai moon cake does not contain Moutai wine, and the sales volume reaches 110,000 boxes, which is completely available for market demand. On the other hand, moon cakes with a unit price of more than 500 yuan have been included in supervision.

In June this year, the National Development and Reform Commission, the Ministry of Industry and Information Technology, the Ministry of Commerce, and the State Administration of Market Supervision jointly issued the "Announcement on Containing" Sky "Moon Cake and Promoting the Healthy Development of the Industry", which requires boxes of boxes with a unit price of more than 500 yuan. Implement key supervision.

The announcement also pointed out that the operator should properly save the transaction information of the box of moon cakes with a unit price of more than 500 yuan for 2 years to prepare the relevant departments to check in accordance with the law. If necessary, a cost investigation will be carried out immediately.

So, is it responsible for the market price of Moutai Moon Cake and Moutai International Hotel in Moutai Mooncakes and Moutai International Hotel? Regarding the phenomenon of selling, some media asked the staff to ask the staff "what are the views and stop measures", but the other party said that "we can't help it."

If you calculate at a price of 640 yuan per box, the moon cake of Moutai is 80 yuan. How many consumers will pay? The ox of the cows that store the price may have realized at this moment that this is a loss -making business.

Responsible editor: Luo Xiaoxia

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