"Spicy Eyes" advertisement to the elevator said that the first ladder advertising release group standard is here

Cover reporter Wu Bingqing

When traveling every day, we always see it, or they are forced to see various advertisements in the elevator. The brainwashing, rubbing the side ball ... Some elevator advertisements not only bring noise pollution, but also involve vulgar content and affect the image of the city.

"Spicy Eyes" advertisements to the elevator. A few days ago, the "Chengdu Class Media Advertising Management Specifications" (hereinafter referred to as the "Specification") was officially released. Its implementation will provide standardized support for the standardized management of the entire life cycle of the ladder media. The reporter learned that the "Specification" was proposed by the Sichuan Provincial Advertising Association. It is the standard standard of the Sichuan Provincial Advertising Association and the first standard for ladder advertising release groups in the country.

This "Specification" consists of six parts, which fully integrates relevant laws and regulations such as the advertising industry, property management and other relevant laws and regulations, and uses the full process of advertising as the time node. It clarifies the content specifications, lease contract management, and advertising position settings.

What content is prohibited? How to specify the number, location, size, and volume of residential elevator advertisements? These issues are clear in the "Specifications".

- END -